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How AI May Increase the Value of SEO Expertise: the Operator's View

Notes / SEO / May 20, 2026

How AI May Increase the Value of SEO Expertise

I've been doing SEO since before there was a word for "SEO." Every few years, there's a viral article declaring that "SEO is. The practical question is what this changes for SEO, content quality, and AI search visibility.

What AI Infrastructure Strain Means for Search Teams

Notes / SEO / May 18, 2026

What AI Infrastructure Strain Means for Search Teams

In 2011, I read I'm Feeling Lucky: The Confessions of Google Employee Number 59 by Douglas Edwards, who was Google's first. The practical question is what this changes for SEO, content quality, and AI search visibility.

Audience Targeting Needs a New Signal Strategy

Notes / SEO / May 18, 2026

Audience Targeting Needs a New Signal Strategy

Even if we still had the data we had before, would it even be enough? I don't think so, because it assumes user behavior is. The practical question is what this changes for SEO, content quality, and AI search visibility.

Google-Agent Gives AI Crawling a Clearer Identity

Notes / SEO / May 18, 2026

Google Agent Gives AI Crawling a Clearer Identity

Google classifies Google Agent as a user triggered fetcher. The category includes tools like Google Read Aloud (text to speech),. The practical question is what this changes for SEO, content quality, and AI search visibility.

Why Older Google Ads Data Is Becoming Harder to Use

Notes / SEO / May 17, 2026

Why Older Google Ads Data Is Becoming Harder to Use

Google Ads reporting data will have new retention limits beginning June 1, 2026. Hourly, daily, and weekly reporting data. The practical question is what this changes for SEO, content quality, and AI search visibility.

What AI Traffic Tracking Means After FAQ Results Fade

Notes / SEO / May 17, 2026

What AI Traffic Tracking Means After FAQ Results Fade

Google Analytics now assigns traffic from recognized AI chatbots to a dedicated "AI Assistant" default channel group. Custom. The practical question is what this changes for SEO, content quality, and AI search visibility.

AEO and GEO Are Becoming Part of the SEO Operating Model

Notes / SEO / May 17, 2026

AEO and GEO Are Becoming Part of the SEO Operating Model

Google opens by confirming that foundational SEO best practices remain relevant for generative AI search. Its AI features are. The practical question is what this changes for SEO, content quality, and AI search visibility.

FAQ Changes Put Schema’s AI Value Under Pressure

Notes / SEO / May 17, 2026

FAQ Changes Put Schema’s AI Value Under Pressure

Google has been pulling back visible Search rewards tied to specific structured data types since 2023. Google restricted FAQ rich. The practical question is what this changes for SEO, content quality, and AI search visibility.