Shalin Siriwardhana
Personal notes on SEO, AI search, content strategy, and durable organic growth.
Notes / SEO / Jun 17, 2026
Seventy percent of consumers report increased use of AI tools for search over the past year. Just 3% say it's decreased. The practical question is what this changes for SEO, content quality, and AI search visibility.
Notes / SEO / Jun 17, 2026
ChatGPT and Claude share only about 8% of their citations, per Profound data. Put differently, 92% of what ChatGPT cites wouldn't. The practical question is what this changes for SEO, content quality, and AI search visibility.
Notes / SEO / Jun 17, 2026
AI referrals to U.S. travel sites nearly tripled in May. AI visitors spent more time on site and bounced less than visitors from. The practical question is what this changes for SEO, content quality, and AI search visibility.
Notes / SEO / Jun 17, 2026
A Redditor asked for advice because Google Search Console was reporting more than 51,000 pages under the status "Indexed, though. The practical question is what this changes for SEO, content quality, and AI search visibility.
Notes / SEO / Jun 17, 2026
For twenty odd years, the web had a traffic warden, and the warden was Google. Stuff keywords where nobody could see them, buy a. The practical question is what this changes for SEO, content quality, and AI search visibility.
Notes / SEO / Jun 17, 2026
With the intent of an integrated brief being to find alignment and efficiency between search channels and with content resources,. The practical question is what this changes for SEO, content quality, and AI search visibility.
Notes / SEO / Jun 17, 2026
AI engines like Gemini allocate approximately 380 words per webpage for query grounding, regardless of the article's total. The practical question is what this changes for SEO, content quality, and AI search visibility.
Notes / SEO / Jun 17, 2026
Google's guidance originally recommended that LLMs.txt and other kinds of special markup are not needed in order to rank in. The practical question is what this changes for SEO, content quality, and AI search visibility.
Notes / SEO / Jun 17, 2026
Traditional search engines rewarded coverage. If you created enough pages targeting enough keyword variations, you increased the. The practical question is what this changes for SEO, content quality, and AI search visibility.
Notes / SEO / Jun 17, 2026
Meta launched AI Mode in Facebook Search. AI Mode gives users AI generated answers based on public content from Facebook Groups,. The practical question is what this changes for SEO, content quality, and AI search visibility.