Shalin Siriwardhana

Search, growth, and digital strategy notes.

Personal notes on SEO, AI search, content strategy, and durable organic growth.

Google’s May Core Update Complete After Volatile Rollout: the Practical Angle

Notes / SEO / Jun 2, 2026

Google’s May Core Update Complete After Volatile Rollout

When the update launched, Marie Haynes, founder of Marie Haynes Consulting Inc., connected the timing to changes Google announced. The practical question is what this changes for SEO, content quality, and AI search visibility.

How SEO Turns Customer Success into AI-readable Proof: the Operator's View

Notes / SEO / Jun 2, 2026

How SEO Turns Customer Success into AI readable Proof

OPIDC stands for onboarded, performed, integrated, devoted, and codified. The first four stages map to the customer success. The practical question is what this changes for SEO, content quality, and AI search visibility.

Google Says LLMs.txt Is Purely Speculative… for Now: the Practical Angle

Notes / SEO / Jun 2, 2026

Google Says LLMs.txt Is Purely Speculative… for Now

A discussion on Reddit asked about the apparently conflicting guidance from Google. The person asking the question noted that. The practical question is what this changes for SEO, content quality, and AI search visibility.

How ‘it’s Just SEO’ Took Over the GEO Conversation: the Operator's View

Notes / SEO / Jun 2, 2026

How ‘it’s Just SEO’ Took Over the GEO Conversation

Memetics isn't new. Richard Dawkins coined the term in "The Selfish Gene" in 1976, proposing that ideas, behaviors, and phrases. The practical question is what this changes for SEO, content quality, and AI search visibility.

Is Your Website Built to Be Cited by AI? the Audit: the Practical Angle

Notes / SEO / Jun 2, 2026

Is Your Website Built to Be Cited by AI? the Audit

How to Run an AI Readiness Assessment on Your Website: A Practical Audit for Marketing Teams Structured Data’s Role In AI And AI. The practical question is what this changes for SEO, content quality, and AI search visibility.

Google CEO Sundar Pichai Downplays Google Zero Concerns: the Practical Angle

Notes / SEO / Jun 1, 2026

Google CEO Sundar Pichai Downplays Google Zero Concerns

One of the interesting takeaways from this interview is that Google's CEO Pichai confirmed that Google is using user satisfaction. The practical question is what this changes for SEO, content quality, and AI search visibility.