Shalin Siriwardhana

Search, growth, and digital strategy notes.

Personal notes on SEO, AI search, content strategy, and durable organic growth.

Notes / SEO / Jul 3, 2026

Lighthouse Fails Your Llms.txt Without Markdown Links

I ran the audit via the Lighthouse CLI: npx lighthouse@latest https://nohacks.co --only categories=agentic browsing. Six audits. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Jul 3, 2026

Where Clicks Go, What Agents Skip, Who’s Leaving Bing, SEO Pulse

Researchers shared new data from a randomized field experiment on Google's AI Overviews. They found no measurable difference in. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Jul 3, 2026

AI Search Is Nothing Without SEO & It Knows It

Large language models are probabilistic text generation engines, not databases or reasoning engines. They do not retrieve stored. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Jul 3, 2026

Google’s Mueller Flags a Case on Why LCP Fixes Miss the Target

On Nuvemshop, merchants can organize their homepage sections in any order they prefer, resulting in carousels, banners, and. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Jul 3, 2026

Google Ends Cache Served AMP Pages in Search

Clicking an AMP result used to cause Google to serve the page from its AMP Cache, which displayed in the AMP viewer with a. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Jul 3, 2026

AI Search and LLM Optimization Tactics That Influence AI Visibility

Before you think about citations, query fan out, or semantic chunking, start with the basics: AI systems can't surface content. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Jul 3, 2026

AI Overviews Vs. Featured Snippets: What the Data Says About CTR, Traffic, and Conversions

The biggest differences between AI Overviews and featured snippets involve how each one looks, how they cite sources, and how. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Jul 3, 2026

The Absolute Best Way to Write Meta Descriptions

Google has multiple help pages about meta descriptions dating back to 2007 that are still relevant and offer granular details. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Jul 3, 2026

Cloudflare’s AI Crawler Rules Can Block Googlebot

Cloudflare now sorts crawlers by what they do on a site rather than whether they count as "AI." The company splits the AI use. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Jul 3, 2026

The Real Reason AI Deliverables Should Be Judged by Outcomes, Not Effort

I think part of the discomfort comes from the fact that we've spent decades connecting value to effort. The harder something. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read