Shalin Siriwardhana

Search, growth, and digital strategy notes.

Personal notes on SEO, AI search, content strategy, and durable organic growth.

A close up shot of a person's hand holding a smartphone, showing a Google search result with a large AI Overview block covering the screen, with the user's thumb hovering over the screen without clicking.

Notes / SEO / Sep 22, 2026

Research Shows Google AI Mode Sends Less Clicks & Is a Poor User Experience

The researchers conducted a field experiment that enrolled 1,444 people of which 1,100 people's searches were tracked during the. The practical question is what this changes for SEO, content quality, and AI search visibility.

8 min read

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Notes / SEO / Sep 22, 2026

A Practical Way to Build Local Pages AI Systems Can Find and Trust

Jeffery recommended starting with the basic controls that determine whether a page can be discovered: the robots.txt file,. The practical question is what this changes for SEO, content quality, and AI search visibility.

7 min read

Notes / SEO / Sep 22, 2026

A Working Framework for Steps to Win B2B Brand Consideration, Day Zero Decides the Shortlist

Buyers move from problem to shortlist faster and anonymously, as AI reduces the cost of comparison. That does not mean that. The practical question is what this changes for SEO, content quality, and AI search visibility.

7 min read

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Notes / SEO / Sep 22, 2026

Agentic Commerce Is Not the Next Voice Shopping, but It Is Still Unproven

Voice shopping was an interface change. You were still there. You decided, you confirmed, you were present for the transaction. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

A close up shot of a person's hand holding a smartphone displaying a search result with several small citation links visible at the bottom of an AI generated answer.

Notes / SEO / Sep 22, 2026

A Practical Way to Find the Sources Shaping AI Answers in Your Industry

Rimolaityte contrasted a page of search results with an AI answer whose sources may require an extra click to inspect. Monitoring. The practical question is what this changes for SEO, content quality, and AI search visibility.

7 min read

A close-up shot of a person's hand holding a smartphone displaying a news article in French, with a physical French newspaper resting on a wooden table beside it.

Notes / SEO / Sep 22, 2026

International SEO for Publishers: How to Succeed Across Borders

Publishers look at sites like theguardian.com and believe that this is the optimal platform to build an international audience. The practical question is what this changes for SEO, content quality, and AI search visibility.

7 min read

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Notes / SEO / Sep 22, 2026

Job Boards Say Google Indexing API Requests Get No Response

In his Sept. 19 thread, LeRoy said he and job board consultant Alexander Chukovski have "100+ job boards as data points." The two. The practical question is what this changes for SEO, content quality, and AI search visibility.

7 min read

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Notes / SEO / Sep 22, 2026

Measuring AEO: a 3-layer Attribution Framework

Earlier this year, Google A released the AI Assistant channel in your GA4 reports, which finally provided an easy way to monitor. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Sep 22, 2026

A Practical Way to Become the Answer in AI Search: the ASC Framework

A practical view on A Practical Way to Become the Answer in AI Search: the ASC Framework, focused on the signal to inspect, the risk to avoid, and the decision it should change.

6 min read

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Notes / SEO / Sep 20, 2026

Google Responds to Cross Domain Canonical De Indexing Report

The Redditor referenced canonical content. It's unclear what they meant by that, but it sounds like they may have been referring. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read