Shalin Siriwardhana

Search, growth, and digital strategy notes.

Personal notes on SEO, AI search, content strategy, and durable organic growth.

Notes / SEO / Jul 9, 2026

The Web Is Eating Itself and Your Metrics Look Fine

Machine written text carries a detectable structural signature, a generation fingerprint, and the detection research treats that. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Jul 9, 2026

A Working Framework for Ways AI Can Turn Google Search Console Data into Action

Every example below starts in the same place in Google Search Console: Performance → Queries → + Add Filter →. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Jul 9, 2026

Winning the AI Decision Layer: from AI Discovery to Agentic Commerce

Agentic commerce readiness follows a sequential path. Start by making sure AI engines can find your brand, then progress through. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Jul 9, 2026

Google’s New Merchant Listing Structured Data Improves SEO

In Schema.org structured data, a Type is a classification of an entity, to say what something is. A structured data Property is. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Jul 9, 2026

AI Search Is Exposing SEO’s Risk of Losing GEO Outcomes

Google's algorithms have long relied on user behavior signals. Google's founders said that PageRank could "be thought of as a. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Jul 9, 2026

Google Says Search Hit All Time Usage High During World Cup

There's been a lot of talk recently about whether AI answers are changing the way we search. A record day, if it holds up, is a. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Jul 8, 2026

ChatGPT Citations Change When Hidden Search Pipelines Switch

Two new analyses found that ChatGPT's cited sources changed as its search traffic shifted between hidden retrieval pipelines. The. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Jul 8, 2026

A Working Framework for Questions to Ask AI Vendors Before Buying a Tool

This question should help you understand the purpose of the tool and, crucially, whether the value it creates maps to real. The practical question is what this changes for SEO, content quality, and AI search visibility.

7 min read

Notes / SEO / Jul 8, 2026

The Real Reason Most Original Data Never Gets Cited

We worked from Gauge's cited URL set: 301 live pages that AI systems cited (316 unique prompts across 7 verticals), carrying. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Jul 8, 2026

An Easy Digital PR Strategy for AI SEO

I used to do PR outreach slash brand marketing for a B2B starting around 2004. But I scaled it up for another company around 2013. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read