Shalin Siriwardhana

Search, growth, and digital strategy notes.

Personal notes on SEO, AI search, content strategy, and durable organic growth.

Avinash Kaushik Says Renegotiate Now – SEO Fees 25% to 75% Lower: the Operator's View

Notes / SEO / Jul 17, 2026

Avinash Kaushik Says Renegotiate Now, SEO Fees 25% to 75% Lower

A practical view on Avinash Kaushik Says Renegotiate Now, SEO Fees 25% to 75% Lower: the Operator's View, focused on the signal. The practical question is what this changes for SEO, content quality, and AI search visibility.

A Practical Way to Run a Local GEO Baseline Audit

Notes / SEO / Jul 16, 2026

A Practical Way to Run a Local GEO Baseline Audit

Think of it like stepping on a scale before starting a diet. If you don't know your starting number, you'll never know whether. The practical question is what this changes for SEO, content quality, and AI search visibility.

Google Is Using Social Media Signals to Mask AI Search Click Loss: the Strategic Visibility Angle

Notes / SEO / Jul 16, 2026

Google Is Using Social Media Signals to Mask AI Search Click Loss

To understand this strategy, you must look at the crisis Google faces with web publishers. Generative search experiences and AI. The practical question is what this changes for SEO, content quality, and AI search visibility.

AI SEO: Writing That’s Specific May Get Cited More: the Operator's View

Notes / SEO / Jul 16, 2026

AI SEO: Writing That’s Specific May Get Cited More

SEOs like to write articles based on keywords, and that's actually how people did it in the relative caveman days of SEO, well. The practical question is what this changes for SEO, content quality, and AI search visibility.

How Do I Split Pages Between Brand Building & Converting?: the Practical Angle

Notes / SEO / Jul 16, 2026

How Do I Split Pages Between Brand Building & Converting?

The goal of conversion rate optimization (CRO) is to help the person take a specific action, which could be adding a product to a. The practical question is what this changes for SEO, content quality, and AI search visibility.