Shalin Siriwardhana

Search, growth, and digital strategy notes.

Personal notes on SEO, AI search, content strategy, and durable organic growth.

A close-up shot of a person's hand holding a smartphone displaying a Google Search results page, with a physical notebook and a pen resting on a wooden table beside it.

Notes / SEO / Nov 7, 2026

Rank Data Problems, PageSpeed Scores & AI Training Opt Out, SEO Pulse

Two issues in the Google results that rank tracking tools collect can throw off ranking reports. Unrelated listings can crowd a. The practical question is what this changes for SEO, content quality, and AI search visibility.

7 min read

Notes / SEO / Nov 6, 2026

AI Knows What Your Brand Does, but Not Who It’s For

A practical view on AI Knows What Your Brand Does, but Not Who It’s For, focused on the signal to inspect, the risk to avoid, and the decision it should change.

6 min read

A close-up shot of a person's hand holding a smartphone displaying a Google AI Overview, with a physical credit card resting on the table beside the phone.

Notes / SEO / Nov 6, 2026

Google Search Queries Hit a 5-Year High, and Search Revenue Didn’t Follow

Schindler listed four drivers of the slowdown from the second quarter to the third. Foreign exchange came first, and he called it. The practical question is what this changes for SEO, content quality, and AI search visibility.

7 min read

A close-up shot of a person's hand holding a smartphone displaying a line graph with a sharp, vertical upward spike, resting on a wooden table next to a coffee cup.

Notes / SEO / Nov 6, 2026

November Click Spikes in Google Search Console Are Bot Traffic, How to Filter Your Reports

Not real human searchers: Between Oct. 31 and Nov. 2, 2026, several sites saw sudden 2x to 6.5x spikes in Search Console clicks. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

A close up shot of a person's hand holding a smartphone in a dimly lit room, the screen showing a text based AI chat interface with a list of company recommendations.

Notes / SEO / Nov 5, 2026

AI Visibility Belongs in the Marketing Mix, but Not Where You Think

Most C-suite leaders have realized their organic clicks may never return to the numbers they saw before AI Overviews. But growth. The practical question is what this changes for SEO, content quality, and AI search visibility.

7 min read

A close up shot of a person's hand clicking a mouse on a wooden desk, with a single open browser tab showing a 404 error page.

Notes / SEO / Nov 5, 2026

Google Explains How Redirects Affect Ranking Signals

One of the first things they did was to set the table and explain the difference between a 301 and 302 redirect. A 301 redirect. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

A close up shot of a person's hand holding a smartphone displaying a single AI generated text answer, with a blurred physical notebook and pen resting on a wooden table beside it.

Notes / SEO / Nov 5, 2026

AI Visibility Vs. Search Rankings: Is Your Agency Measuring the Wrong Thing for 2027?

A ranking is a position in a list. The user still has to scan the options and choose one. An AI answer isn't a list, it's a. The practical question is what this changes for SEO, content quality, and AI search visibility.

8 min read

A close up shot of a person's hand holding a smartphone displaying a Google search result page with a prominent AI-generated answer box at the top.

Notes / SEO / Nov 5, 2026

A Working Framework for in 4 Homepages Lost Organic Clicks: an Analysis of 110 Sites

A practical view on A Working Framework for in 4 Homepages Lost Organic Clicks: an Analysis of 110 Sites, focused on the signal to inspect, the risk to avoid, and the decision it should change.

6 min read

A close-up shot of a person's hand holding a smartphone, showing a confirmation screen for a purchase, while a laptop in the background remains open to a shopping site.

Notes / SEO / Nov 5, 2026

Businesses Treat Your AI Agent 3 Different Ways

Blocked. JPMorgan Chase CEO Jamie Dimon, on the Q3 2026 earnings call: "We are not gonna allow just any agent to come, outside. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

A close-up shot of a person's hand using a mouse to click a "Save" button on a clean, white software interface, with a physical notebook and a pen resting beside the keyboard.

Notes / SEO / Nov 4, 2026

The 11 SEO Features Every CMS Should Ship with (Most Still Don’t)

What do I consider to be the actual bare minimum a CMS should offer for SEOs and content creators? Every week I continue to find. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read