Shalin Siriwardhana

Search, growth, and digital strategy notes.

Personal notes on SEO, AI search, content strategy, and durable organic growth.

A close up shot of a person's hand holding a smartphone displaying a professional email thread, resting on a wooden table next to a ceramic coffee mug.

Notes / SEO / Oct 20, 2026

A Practical Way to Build an AI powered SEO Outreach Workflow

A practical view on A Practical Way to Build an AI powered SEO Outreach Workflow, focused on the signal to inspect, the risk to. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

A close up shot of a person's hand holding a smartphone displaying a technical API response screen, resting on a wooden table next to a cup of black coffee.

Notes / SEO / Oct 20, 2026

I Tested DeepSeek’s New Search Api, Here’s How It Ranks and Scores Websites

I ran 110 calls on Oct. 17, 2026 from Dubai: 93 Search calls and 17 Fetch calls. Around 103 were billable under the. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

A close up of a person's hand holding a smartphone displaying a news article, with a physical newspaper resting on a wooden table beside it.

Notes / SEO / Oct 20, 2026

Search Share Fell to 12% for North American Publishers: Chartbeat

Central Asia's search share decreased by the most, as it dropped from 53 percent down to 33 percent. North America's share. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

A close up shot of a person holding a smartphone in a busy city street, the screen showing a map with a single highlighted business pin and a detailed AI recommendation text.

Notes / SEO / Oct 19, 2026

AI and Local Search: the New Rules of Visibility in 2027

A practical view on AI and Local Search: the New Rules of Visibility in 2027, focused on the signal to inspect, the risk to avoid, and the decision it should change.

6 min read

A close up shot of a smartphone screen displaying a crowded email inbox with dozens of unread messages, held by a person in a dimly lit cafe.

Notes / SEO / Oct 19, 2026

The New Rules of Journalist Outreach, Based on Millions of Emails

In the AI era, there are a LOT more PR professionals in the space than ever before and they outnumber journalists. In the U.S., I. The practical question is what this changes for SEO, content quality, and AI search visibility.

8 min read

A close up shot of a person's hand holding a smartphone displaying a technical documentation page with a missing form field, resting on a wooden table.

Notes / SEO / Oct 18, 2026

Google’s Indexing API Docs No Longer Explain How to Get Approval

Before the Oct. 16 update, the quota page said the API "provides initial default quota for testing, and it requires additional. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

A close-up shot of a person's hand holding a smartphone displaying a Google Search result page with a few highlighted links, resting on a wooden table next to a coffee cup.

Notes / SEO / Oct 17, 2026

Rank Tracker Data, ChatGPT Tags & AI Search Links, SEO Pulse

From Sept. 13 to Oct. 9, 8.0% of the Google results pages that rank tracking company Nozzle could check against each keyword's. The practical question is what this changes for SEO, content quality, and AI search visibility.

8 min read

A person holding a smartphone in a brightly lit cafe, scrolling through a news website where a small, clear "Free" badge is visible next to a headline.

Notes / SEO / Oct 17, 2026

The Real Reason the New York Times Puts Free Content First

Not every article needs to drive an immediate subscription. Nor is it going to. Making selected articles free to air helps. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

A close up shot of a person's hand holding a smartphone showing a Google Search Console screen with a "Crawled - currently not indexed" status message.

Notes / SEO / Oct 16, 2026

It’s Possible Your Migration Issues May Be Due to Site Quality

I believe that not only does a site migration trigger a new review of site quality from Google, but also that Google's standards. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

A close-up shot of a person's hand scrolling through a fast-moving social media feed on a smartphone, with the screen reflecting a soft glow on their fingertips.

Notes / SEO / Oct 16, 2026

Google Takes Applications for a UGC Pipeline Separate from Crawling

The Search Central documentation changelog links to the page under the entry for Oct. 8: "Added documentation on the UGC Fresh. The practical question is what this changes for SEO, content quality, and AI search visibility.

9 min read