Shalin Siriwardhana

Shalin Siriwardhana

Search, growth, and digital strategy notes.

Personal notes on SEO, AI search, content strategy, and durable organic growth.

A close-up shot of a person's hand holding a physical pencil over a notebook, with a laptop screen in the background showing a blinking cursor in a blank document.

Notes / SEO / Sep 14, 2026

The Future of Content Isn’t Writing. It’s Thinking

When I go online and listen to the SEO industry talk, it's clear that many agencies weren't really selling SEO. They were selling. The practical question is what this changes for SEO, content quality, and AI search visibility.

10 min read
A close-up shot of a person's hand holding a smartphone in a dimly lit room at night, with the screen glowing and showing a local business recommendation.

Notes / SEO / Sep 14, 2026

A Practical Way to Connect AI Search Visibility to Local Leads

McCrohan shared that CallRail has observed a common pattern: people often start their research with an assistant before moving on. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read
A close up shot of a person's hand holding a smartphone displaying a search results page with a large AI Overview block at the top, resting on a wooden table.

Notes / SEO / Sep 14, 2026

Google Admits Search Console Reporting for AI Search Is Inadequate

The new Search Console report was announced in June 2026, initially rolling out to a "subset" of websites then fully accessible. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read
A close up shot of a person holding a smartphone displaying a Google Business Profile dashboard, with the view count number clearly visible on a recent post card.

Notes / SEO / Sep 12, 2026

Google Search Redesign, Business Profile Post Views, SEO Pulse

Google has introduced a new layout for Search results in some commercial queries within the European Economic Area. This layout. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read
A close-up shot of a person's hand placing a small wooden Matryoshka doll inside a slightly larger one on a plain white surface.

Notes / SEO / Sep 11, 2026

The 2003 Framework That Was Already Doing Query Fan Out

Google first put a figure on it in its 2019 introduction to BERT, writing that 15% of the queries it sees on a given day are ones. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read
A person in a dimly lit room looking at a smartphone screen showing a Google AI Overview, with a physical encyclopedia resting closed on the table beside them.

Notes / SEO / Sep 11, 2026

What Wikipedia Reveals About AI Overviews and Web Traffic

Wikimedia releases monthly clickstream data at the article level for various Wikipedia language editions, such as English,. The practical question is what this changes for SEO, content quality, and AI search visibility.

8 min read
A close up shot of a person holding a smartphone in a brightly lit cafe, showing a Google Business Profile post with a small number indicating view counts.

Notes / SEO / Sep 11, 2026

Google Adds Post View Counts to Business Profiles

View counts appear on each post card in the Posts section of the Business Profile dashboard. The bulletin describes the number as. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read