Shalin Siriwardhana

Shalin Siriwardhana

Search, growth, and digital strategy notes.

Personal notes on SEO, AI search, content strategy, and durable organic growth.

SEOs Are Becoming the Tools of Their Tools – the AI Slop Backlash: the Operator's View

Notes / SEO / Aug 24, 2026

SEOs Are Becoming the Tools of Their Tools, the AI Slop Backlash

Kevin Indig saw this coming. His recent note about " slop antibodies " argued that companies need internal systems that filter. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read
AI Search Is Here, but Marketers Still Call It SEO: the Strategic Visibility Angle

Notes / SEO / Aug 24, 2026

AI Search Is Here, but Marketers Still Call It SEO

The AI search vocabulary may feel settled within industry circles, but most marketing teams are still catching up. Half of. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read
A Practical Way to Build an AI Content Workflow from the Ground Up

Notes / SEO / Aug 24, 2026

A Practical Way to Build an AI Content Workflow from the Ground Up

For me, having this tool has allowed me to maximize my resources and create content that I otherwise couldn't have. However, it. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read
Google Answers If Some Sites Can Ignore GEO and Just Focus on SEO: the Operator's View

Notes / SEO / Aug 24, 2026

Google Answers If Some Sites Can Ignore GEO and Just Focus on SEO

Businesses have been demanding solutions for ranking in AI based search and if people are lining up with cash in hand to buy. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read
A Practical Way to Audit Publisher Websites in 2026

Notes / SEO / Aug 24, 2026

A Practical Way to Audit Publisher Websites in 2026

An SEO audit has not become less important as discovery has shifted. Its purpose has changed: It still establishes whether a site. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read
Spam Update, Generative UI in AIOs, Reddit Drop – SEO Pulse: the Operator's View

Notes / SEO / Aug 22, 2026

Spam Update, Generative UI in AIOs, Reddit Drop, SEO Pulse

Google began rolling out the August 2026 spam update on August 18, its third spam update this year. The Search Status Dashboard. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read
LLM Visibility Starts with Better Internal Communication: the Practical Angle

Notes / SEO / Aug 21, 2026

LLM Visibility Starts with Better Internal Communication

Internal communication has to be the least sexy thing on the planet. There's no direct metric. Unlike brand, no one even sees it. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read
Google’s Generated Interfaces Could Compete with Tool Pages: the Practical Angle

Notes / SEO / Aug 21, 2026

Google’s Generated Interfaces Could Compete with Tool Pages

Generative UI is now accessible worldwide in English for AI Mode and is starting to be introduced in AI Overviews. Google shared. The practical question is what this changes for SEO, content quality, and AI search visibility.

7 min read
The Keyword Universe Was Always Smaller Than We Thought: the Practical Angle

Notes / SEO / Aug 21, 2026

The Keyword Universe Was Always Smaller Than We Thought

The default reading assumes the job of the tool is to explain why you did or did not appear. That expectation comes straight from. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read