Shalin Siriwardhana

Search, growth, and digital strategy notes.

Personal notes on SEO, AI search, content strategy, and durable organic growth.

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Notes / SEO / Nov 13, 2026

Does the Affiliate Model Survive Checkout Inside AI Mode and Gemini?

Cookie and link tracking became outdated technology many years ago when it became easier to browse with cellphones. A person. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

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Notes / SEO / Nov 13, 2026

Visits to the Top Million Websites Fell 12%, Data Shows

Fishkin asked Similarweb for total visits to the top million sites from its worldwide desktop and mobile web panel, along with a. The practical question is what this changes for SEO, content quality, and AI search visibility.

7 min read

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Notes / SEO / Nov 12, 2026

The Traffic Pool Is Shrinking, and Which Channel Fills It Matters Less Than We Think

The visits are not moving to a new channel so much as leaving the click altogether. A preprint from Bocconi University. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

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Notes / SEO / Nov 12, 2026

AI Shopping Errors: What to Fix to Help Shoppers Choose Your Products

1. Identify How AI Shopping Results Present Your Products 2. Find The Product Errors That Can Send Shoppers Elsewhere 3. Audit. The practical question is what this changes for SEO, content quality, and AI search visibility.

8 min read

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Notes / SEO / Nov 11, 2026

Google Discovers Unexpected Patterns in AI Image Generation

Educational & Technical Information Full Specification Whether users precisely specify a style and wording. Precise Content Only. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

A close up shot of a person's hand holding a smartphone displaying a search results page, with a coffee cup and a notebook resting on a wooden table nearby.

Notes / SEO / Nov 11, 2026

Google’s November 2026 Core Update Starts Rolling Out

Google's Search Status Dashboard entry reads: "Released the November 2026 core update, which applies globally and to all. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

A close up shot of a person's hand holding a smartphone displaying a search results page, resting on a wooden table next to a printed business report.

Notes / SEO / Nov 11, 2026

“F*** Keywords”, Well, What Are You Replacing Them With?

Take an example search like [hotels near Heathrow with a shuttle]. It's a decent shorthand for what someone wants to know before. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

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Notes / SEO / Nov 10, 2026

Google Releases Modern Web Guidance 1.0 for AI Coding Agents

Version 1.0's audit will go through a project's HTML, CSS, JavaScript files as well as its package.json to identify areas where. The practical question is what this changes for SEO, content quality, and AI search visibility.

7 min read

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Notes / SEO / Nov 10, 2026

Good Vs. Bad PSEO: Learnings from a Decade of Building Scalable Content Engines

Programmatic SEO is a way of publishing, not a kind of content. It has three parts: a repeatable search pattern, a structured. The practical question is what this changes for SEO, content quality, and AI search visibility.

7 min read

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Notes / SEO / Nov 9, 2026

SEO Split Testing in 2027: How to Prove a Change Actually Worked

A before and after comparison tells you that something changed. It can't tell you what. Organic traffic to any group of pages is. The practical question is what this changes for SEO, content quality, and AI search visibility.

8 min read