Shalin Siriwardhana

Search, growth, and digital strategy notes.

Personal notes on SEO, AI search, content strategy, and durable organic growth.

Notes / SEO / Jul 21, 2026

Google Must Share Anonymized Search Data with Rivals

Google is required to share anonymized data on rankings, queries, clicks, and views from both free and paid Search results under. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Jul 21, 2026

How AI Search Is Reshaping Link Building Strategy

The data is clear: Backlinks are still a valuable part of any SEO strategy. Even in 2026, digital marketers still rely heavily on. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Jul 21, 2026

LLM Visibility Case Study: How Home Depot Is Winning AI Search

First, let's look at the numbers to make it clear why Home Depot is worth learning from. The findings below are based on. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Jul 20, 2026

AI Answers About Your Locations Are Often Wrong, Check Before Customers Do

Traditional local search gives customers multiple options to compare, like a map pack, reviews, your website, or a competitor's. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Jul 20, 2026

A Practical Guide to AI driven Personalized Search

For much of SEO's history, search professionals have talked about "ranking No. 1" as if everyone saw the same search results. In. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Jul 20, 2026

Google Downplays Search Console “Error” Reports. Says Many Aren’t Real Problems

Martin Splitt called attention to a possible failure on Google's side to properly communicate how Search Console data should be. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Jul 20, 2026

The Real Reason Your Pages Are Stuck in Crawled Currently Not Indexed & What to Do About It

I attended the Google Search Central event in April of 2026. The organizers asked us not to attribute quotes directly to any. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Jul 19, 2026

A Practical Way to Measure AI Search Visibility

The dominant way to measure AI search right now is prompt tracking, and as most teams use it, it is the wrong instrument. The. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Jul 19, 2026

“Are You a Bot” Screens Can Get Your Pages Dropped

When a site's security flags a visitor as suspicious, it shows an "are you a bot" page instead of the real content. Sometimes,. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Jul 19, 2026

Apple Maps Ads Ban Home Services, Crypto ATMs, Bail Bonds

Apple's updated advertising policy took effect on July 14, 2026. It includes a new section covering ads that appear specifically. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read