Shalin Siriwardhana
Personal notes on SEO, AI search, content strategy, and durable organic growth.
Notes / SEO / Jul 31, 2026
Similarweb tracked audience overlap between ChatGPT and Google between March and May 2026, and 461 million of ChatGPT's 494. The practical question is what this changes for SEO, content quality, and AI search visibility.
Notes / SEO / Jul 30, 2026
These limitations were covered almost immediately in this Search Engine Journal article, as it highlights the major flaw in this. The practical question is what this changes for SEO, content quality, and AI search visibility.
Notes / SEO / Jul 30, 2026
Salespeople are generally rewarded for: They are rarely compensated based on whether the SEO strategy worked, whether the AI. The practical question is what this changes for SEO, content quality, and AI search visibility.
Notes / SEO / Jul 30, 2026
The Knowledge Graph is a real, curated object (not to be confused with, say, your knowledge graph, which is your own, maintained. The practical question is what this changes for SEO, content quality, and AI search visibility.
Notes / SEO / Jul 30, 2026
You can't close a gap you haven't measured. Before touching a single page, get an honest read on two things: How you want AI. The practical question is what this changes for SEO, content quality, and AI search visibility.
Notes / SEO / Jul 30, 2026
There's no consensus yet on what "liquid content" means, much like the GEO/AEO/AI SEO debate. I like the definition shared in the. The practical question is what this changes for SEO, content quality, and AI search visibility.
Notes / SEO / Jul 30, 2026
AI Visibility Rankings Aren’t Stable, New Research Shows It’s Mostly Statistical Noise Reddit Tops Search Results Across All. The practical question is what this changes for SEO, content quality, and AI search visibility.
Notes / SEO / Jul 30, 2026
AI Overviews have been deployed in most EU markets well after the U.S. and 200+ other countries. Many of the new features shown. The practical question is what this changes for SEO, content quality, and AI search visibility.
Notes / SEO / Jul 30, 2026
In the H1 2025 report, I predicted Google would roll AI Mode out further, and that turned out to be true. AI Mode is now a click. The practical question is what this changes for SEO, content quality, and AI search visibility.
Notes / SEO / Jul 29, 2026
A citation means an AI answer links to your page as a source. It may appear as an inline reference, a footnote, or a link inside. The practical question is what this changes for SEO, content quality, and AI search visibility.