Shalin Siriwardhana

Search, growth, and digital strategy notes.

Personal notes on SEO, AI search, content strategy, and durable organic growth.

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Notes / SEO / Nov 5, 2026

Google Explains How Redirects Affect Ranking Signals

One of the first things they did was to set the table and explain the difference between a 301 and 302 redirect. A 301 redirect. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

A close up shot of a person's hand holding a smartphone displaying a single AI generated text answer, with a blurred physical notebook and pen resting on a wooden table beside it.

Notes / SEO / Nov 5, 2026

AI Visibility Vs. Search Rankings: Is Your Agency Measuring the Wrong Thing for 2027?

A ranking is a position in a list. The user still has to scan the options and choose one. An AI answer isn't a list, it's a. The practical question is what this changes for SEO, content quality, and AI search visibility.

8 min read

A close up shot of a person's hand holding a smartphone displaying a Google search result page with a prominent AI-generated answer box at the top.

Notes / SEO / Nov 5, 2026

A Working Framework for in 4 Homepages Lost Organic Clicks: an Analysis of 110 Sites

A practical view on A Working Framework for in 4 Homepages Lost Organic Clicks: an Analysis of 110 Sites, focused on the signal to inspect, the risk to avoid, and the decision it should change.

6 min read

A close-up shot of a person's hand holding a smartphone, showing a confirmation screen for a purchase, while a laptop in the background remains open to a shopping site.

Notes / SEO / Nov 5, 2026

Businesses Treat Your AI Agent 3 Different Ways

Blocked. JPMorgan Chase CEO Jamie Dimon, on the Q3 2026 earnings call: "We are not gonna allow just any agent to come, outside. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

A close-up shot of a person's hand using a mouse to click a "Save" button on a clean, white software interface, with a physical notebook and a pen resting beside the keyboard.

Notes / SEO / Nov 4, 2026

The 11 SEO Features Every CMS Should Ship with (Most Still Don’t)

What do I consider to be the actual bare minimum a CMS should offer for SEOs and content creators? Every week I continue to find. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

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Notes / SEO / Nov 4, 2026

Google’s Q3 2026 Earnings Call: Search & AI Are Merging into One Unified Product

If you prefer video, I share my thoughts on the call. The main thing I took away from this earnings call is the emphasis on the. The practical question is what this changes for SEO, content quality, and AI search visibility.

7 min read

A close up shot of a person's hand holding a smartphone displaying a Google search result page, with the screen showing a mix of relevant and completely unrelated website titles.

Notes / SEO / Nov 4, 2026

Rank Trackers Find Google Results About One Word of a Query

The primary example of a single word result set offered by SE Ranking is for the search term "business bank line of credit." The. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

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Notes / SEO / Nov 3, 2026

Managed SEO Automation: Faster Workflows, Higher Expectations

A practical view on Managed SEO Automation: Faster Workflows, Higher Expectations, focused on the signal to inspect, the risk to avoid, and the decision it should change.

6 min read

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Notes / SEO / Nov 3, 2026

A Working Framework for Technical SEO Checks for Vibe coded Websites

A practical view on A Working Framework for Technical SEO Checks for Vibe coded Websites, focused on the signal to inspect, the. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

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Notes / SEO / Nov 3, 2026

Building a Global Content Factory with AI (Without Losing the Human Touch)

Most multinational content operations were designed to solve one problem: how to publish the same message in many languages. The practical question is what this changes for SEO, content quality, and AI search visibility.

8 min read