Shalin Siriwardhana

Search, growth, and digital strategy notes.

Personal notes on SEO, AI search, content strategy, and durable organic growth.

.Org Sites Are 34% Likelier to Generate Ecommerce Revenue Than .Com: the Practical Angle

Notes / SEO / Aug 26, 2026

.Org Sites Are 34% Likelier to Generate Ecommerce Revenue Than.Com

The report was generated by Wix, which is also a domain name registrar and the data covers domain names from 2025 through 2026. The practical question is what this changes for SEO, content quality, and AI search visibility.

ChatGPT Rebuilt Its Search Tool, I Read the New Language It Speaks: the Practical Angle

Notes / SEO / Aug 26, 2026

ChatGPT Rebuilt Its Search Tool, I Read the New Language It Speaks

A tool call is now a block of lines, one search per line, fields separated by pipes. The pattern that repeats is a call type, the. The practical question is what this changes for SEO, content quality, and AI search visibility.

The Real Reason International SEO Needs Machine-Recognizable E-E

Notes / SEO / Aug 25, 2026

The Real Reason International SEO Needs Machine Recognizable E

Even genuinely being the source of truth doesn't guarantee recognition of authority, experience, or knowledge in the subject. The practical question is what this changes for SEO, content quality, and AI search visibility.

Cloudflare Says EmDash Version 1.0 Is Releasing Soon: the Practical Angle

Notes / SEO / Aug 25, 2026

Cloudflare Says EmDash Version 1.0 Is Releasing Soon

A 1.0 release is a big deal because it generally means that the software has progressed from a testing phase to condition where. The practical question is what this changes for SEO, content quality, and AI search visibility.

Reports Indicate Google’s Spam Update Focused on SEO AI Content: the Operator's View

Notes / SEO / Aug 25, 2026

Reports Indicate Google’s Spam Update Focused on SEO AI Content

It's well known that just because content was created with AI does not make it spammy. Maybe less understood is that any content. The practical question is what this changes for SEO, content quality, and AI search visibility.

SEOs Are Becoming the Tools of Their Tools – the AI Slop Backlash: the Operator's View

Notes / SEO / Aug 24, 2026

SEOs Are Becoming the Tools of Their Tools, the AI Slop Backlash

Kevin Indig saw this coming. His recent note about " slop antibodies " argued that companies need internal systems that filter. The practical question is what this changes for SEO, content quality, and AI search visibility.

AI Search Is Here, but Marketers Still Call It SEO: the Strategic Visibility Angle

Notes / SEO / Aug 24, 2026

AI Search Is Here, but Marketers Still Call It SEO

The AI search vocabulary may feel settled within industry circles, but most marketing teams are still catching up. Half of. The practical question is what this changes for SEO, content quality, and AI search visibility.

A Practical Way to Build an AI Content Workflow from the Ground Up

Notes / SEO / Aug 24, 2026

A Practical Way to Build an AI Content Workflow from the Ground Up

For me, having this tool has allowed me to maximize my resources and create content that I otherwise couldn't have. However, it. The practical question is what this changes for SEO, content quality, and AI search visibility.

Google Answers If Some Sites Can Ignore GEO and Just Focus on SEO: the Operator's View

Notes / SEO / Aug 24, 2026

Google Answers If Some Sites Can Ignore GEO and Just Focus on SEO

Businesses have been demanding solutions for ranking in AI based search and if people are lining up with cash in hand to buy. The practical question is what this changes for SEO, content quality, and AI search visibility.

A Practical Way to Audit Publisher Websites in 2026

Notes / SEO / Aug 24, 2026

A Practical Way to Audit Publisher Websites in 2026

An SEO audit has not become less important as discovery has shifted. Its purpose has changed: It still establishes whether a site. The practical question is what this changes for SEO, content quality, and AI search visibility.