Shalin Siriwardhana

Search, growth, and digital strategy notes.

Personal notes on SEO, AI search, content strategy, and durable organic growth.

Notes / SEO / Aug 14, 2026

Cloudflare: Machine Traffic Could Hit 1,000x Human Traffic in 5 Years

Cloudflare's Chief Financial Officer, Thomas Seifert, told analysts on the company's second quarter earnings call that "if the. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Aug 14, 2026

The Missing Step in Vibe Coding: Verify What Actually Shipped

Use the AI. Prompt the prototype. Run the crawl in whatever tool you trust. None of that is the problem. The problem is stopping. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Aug 14, 2026

LLM Traffic Converts Differently, Here’s What to Do About It

The growth of LLMs broadly and Google AI Mode is already changing consumer behavior. Google has reported that the average search. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Aug 14, 2026

ChatGPT Already Knows Who It’ll Recommend Before It Searches

ChatGPT writes its own search queries, and you can read them. Those queries already contain brands nobody mentioned. Being in. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Aug 14, 2026

The GEO Trust Gap: SEOs Want the Data, but Not the Platforms Selling It

I asked people to rate how valuable various kinds of AI visibility data would be: Query alignment beyond just keywords. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Aug 13, 2026

Most AI Visibility Gains Are Just Technical Debt Repayment

Every website accumulates technical debt over time. A redesign introduces duplicate URLs that are never fully consolidated. A. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Aug 13, 2026

Your B2B SEO Can Win the Click and Lose the Consideration

Traditional SEO reporting focuses on rankings, impressions, clicks, and sessions. These metrics still matter, but they no longer. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Aug 13, 2026

How Do I Know If AI Overviews Are Taking Clicks from My Site and What Can I Do About It?

Given the impact that a reduction in clicks could have on SEO performance, it is critical that we develop a way to identify how. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Aug 13, 2026

A Practical Way to Create Health & YMYL Content That Performs in AI Search

YMYL, short for "Your Money or Your Life," is a term Google introduced for content that could affect a person's health, financial. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Aug 12, 2026

Cloudflare Gives AI Agents Wallets That Pay for What They Access

Wallets come in two kinds. An Account Wallet belongs to a human and holds the funds. It delegates capped spending to Virtual. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read