Shalin Siriwardhana

Search, growth, and digital strategy notes.

Personal notes on SEO, AI search, content strategy, and durable organic growth.

A close-up shot of a person's hand holding a smartphone displaying a Google search result page, with a physical notebook and a pen resting on a wooden table beside it.

Notes / SEO / Oct 8, 2026

Prediction: the Next Massive Google Update Is Around the Corner

in practice, Google updates its documentation with clues before launching major updates. Google rewrote its guidance on AI. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

A woman in her late 40s holds a smartphone in one hand and a skincare bottle in the other, comparing a video on the screen to the physical product.

Notes / SEO / Oct 7, 2026

57% of Beauty Consumers Don’t Start with Google Search

A practical view on 57% of Beauty Consumers Don’t Start with Google Search, focused on the signal to inspect, the risk to avoid, and the decision it should change.

6 min read

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Notes / SEO / Oct 7, 2026

Breaking into SEO Starts with Creating Your Own Opportunities

A practical view on Breaking into SEO Starts with Creating Your Own Opportunities, focused on the signal to inspect, the risk to avoid, and the decision it should change.

6 min read

A close-up shot of a person's hand holding a highlighter, marking a specific line on a printed financial spreadsheet with several columns of numbers.

Notes / SEO / Oct 7, 2026

The Business Case for SEO Is Changing; Budget Justifications Should Too

For years, the financial justification for SEO followed a relatively straightforward model. Investments produced rankings,. The practical question is what this changes for SEO, content quality, and AI search visibility.

10 min read

A close up shot of a person's hand using a mouse to highlight a specific line of code on a computer screen, with a notebook and pen resting nearby.

Notes / SEO / Oct 7, 2026

Using AI to Assist with SEO Work, Not Replace the Worker

Some parts of technical SEO are simple, and will be forever simple, at least if you know what you're looking for: A link. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

A close up shot of a person's hand holding a smartphone, displaying a search engine results page with a few visible text links, resting on a plain wooden table.

Notes / SEO / Oct 6, 2026

Data Shows Which Negative Search Results Can Actually Be Removed

• Negative Search Results: What 2026 Removal Data Shows • How Long Successful Content Removals Took • How To. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Oct 6, 2026

Google Opens Search Profiles in India & Canada, Brazil Next

"One of our most requested updates for Search profiles is live today: expanding to new countries!" He wrote that creators and. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

A close up shot of a person's hand holding a smartphone displaying a Reddit thread, with a coffee cup and a notebook resting on a wooden table beside it.

Notes / SEO / Oct 6, 2026

Reddit for Organic and AI Search: 7 Ways to Build Visibility

A practical view on Reddit for Organic and AI Search: 7 Ways to Build Visibility, focused on the signal to inspect, the risk to avoid, and the decision it should change.

6 min read

A close up shot of a person's hand holding a printed document with highlighted text, resting on a wooden table next to a ceramic coffee mug.

Notes / SEO / Oct 6, 2026

Google Changed Its Helpful Content Guidelines to Emphasize Good ‘Main Content’

They also added this interesting info. The highlighted part is what's new. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

A close-up shot of a person's hand holding a smartphone displaying a Google Search Console error message, resting on a wooden table next to a cup of coffee.

Notes / SEO / Oct 6, 2026

Google Explains Couldn’t Fetch Sitemap Errors

Splitt acknowledged that many people who receive the "couldn't fetch" error have valid XML sitemaps that are properly linked from. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read