Shalin Siriwardhana

Search, growth, and digital strategy notes.

Personal notes on SEO, AI search, content strategy, and durable organic growth.

A close up shot of a person's hand holding a smartphone displaying a live stream video, with a small cat sitting on the table next to the phone.

Notes / SEO / Sep 12, 2026

SEO for Paws Live Stream Conference: Free Tickets & Big Names for a Good Cause

Among the many pet shelters that SEO For Paws has helped is an apartment run by Oksana, who cares for up to 64 animals. Oksana. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

A close-up shot of a person's hand placing a small wooden Matryoshka doll inside a slightly larger one on a plain white surface.

Notes / SEO / Sep 11, 2026

The 2003 Framework That Was Already Doing Query Fan Out

Google first put a figure on it in its 2019 introduction to BERT, writing that 15% of the queries it sees on a given day are ones. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

A close up of a smartphone lying on a wooden table, screen lit up showing a sent email with no reply, next to a cold cup of coffee.

Notes / SEO / Sep 11, 2026

The Ghosting Epidemic: Why Efficiency Killed Basic Professional Courtesy

A former coworker recently introduced me to their company's CMO. We got on a call, talked through the opportunity, and to be. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

A person in a dimly lit room looking at a smartphone screen showing a Google AI Overview, with a physical encyclopedia resting closed on the table beside them.

Notes / SEO / Sep 11, 2026

What Wikipedia Reveals About AI Overviews and Web Traffic

Wikimedia releases monthly clickstream data at the article level for various Wikipedia language editions, such as English,. The practical question is what this changes for SEO, content quality, and AI search visibility.

8 min read

A close up shot of a person's hand holding a smartphone displaying a search result with a citation link, resting on a wooden table next to a notebook.

Notes / SEO / Sep 11, 2026

New AI Search & SEO KPIs: 4 Signals That Guide Real Decisions [Watch Now]

Many AI visibility tools simulate prompts and track how often a company is mentioned or cited. Those measurements can help with. The practical question is what this changes for SEO, content quality, and AI search visibility.

7 min read

Notes / SEO / Sep 11, 2026

Google Adds Post View Counts to Business Profiles

View counts appear on each post card in the Posts section of the Business Profile dashboard. The bulletin describes the number as. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

A close-up shot of a person's hand holding a printed report with a large, bold number circled in red, resting on a wooden table next to a pair of glasses.

Notes / SEO / Sep 11, 2026

Everyone Is Quoting the Same Number and Getting Different Answers

Last week, I wrote about vendor content citing sources that turned out not to exist. This is the harder version of that same. The practical question is what this changes for SEO, content quality, and AI search visibility.

8 min read

A close up shot of a person's hand using a mouse to scroll through a detailed spreadsheet on a monitor, with a notebook and a pen resting on the desk beside the keyboard.

Notes / SEO / Sep 11, 2026

A Practical Way to Use Claude to Run a Stronger CRO Audit

Before you upload a GA4 export or ask Claude to review a landing page, define the conversion the audit is meant to improve. That. The practical question is what this changes for SEO, content quality, and AI search visibility.

8 min read

A close-up shot of a single, open laptop on a wooden table showing a software subscription checkout page, with a cold cup of coffee beside it.

Notes / SEO / Sep 10, 2026

The Dehumanization of SEO: Displaced

Earlier this year, a prospective client reached out to discuss working together. We hopped on a call to talk through their goals,. The practical question is what this changes for SEO, content quality, and AI search visibility.

7 min read

A close up shot of a person's hand holding a smartphone displaying a Google search results page, with a blurred living room background and soft natural light.

Notes / SEO / Sep 10, 2026

Google DeepMind Develops New AI Search Ranking Model

In a very general and plain English sense, traditional search ranking systems typically have a two stage architecture with a Dual. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read