Shalin Siriwardhana
Personal notes on SEO, AI search, content strategy, and durable organic growth.
Notes / SEO / Jun 25, 2026
For the last few years, nearly every AI platform has relied on some version of the same disclaimer: "AI can make mistakes. Please. The practical question is what this changes for SEO, content quality, and AI search visibility.
Notes / SEO / Jun 25, 2026
Google query expansion was designed to prevent zero result searches for long tail queries. It broadens a searcher's query to. The practical question is what this changes for SEO, content quality, and AI search visibility.
Notes / SEO / Jun 25, 2026
Carter's session rests on one distinction that does most of the conceptual work. Memory is what an AI assistant infers passively. The practical question is what this changes for SEO, content quality, and AI search visibility.
Notes / SEO / Jun 25, 2026
This is the second spam update Google has announced in 2026. The March spam update finished in under a day, the fastest spam. The practical question is what this changes for SEO, content quality, and AI search visibility.
Notes / SEO / Jun 24, 2026
For years, the challenge was helping search engines choose the correct page. Today, the challenge is helping AI systems retrieve. The practical question is what this changes for SEO, content quality, and AI search visibility.
Notes / SEO / Jun 24, 2026
The accessibility tree is a semantic version of your page that the browser computes from the DOM so non visual software can. The practical question is what this changes for SEO, content quality, and AI search visibility.
Notes / SEO / Jun 24, 2026
Cornell Tech researchers found that deep research AI agents can be manipulated by short edits to public user generated pages,. The practical question is what this changes for SEO, content quality, and AI search visibility.
Notes / SEO / Jun 24, 2026
Synthetic intelligence in its current form is heavily paradoxical: AI can do some things better than humans and others not even. The practical question is what this changes for SEO, content quality, and AI search visibility.
Notes / SEO / Jun 24, 2026
Users who saw a brand recommended by ChatGPT were much more likely to visit that brand's website within a week, according to. The practical question is what this changes for SEO, content quality, and AI search visibility.
Notes / SEO / Jun 24, 2026
Search gave us keyword stuffing, link farms, doorway pages, content mills, and "independent" review sites that weren't. The practical question is what this changes for SEO, content quality, and AI search visibility.