Shalin Siriwardhana
Personal notes on SEO, AI search, content strategy, and durable organic growth.
Notes / SEO / Jun 10, 2026
• Finding 1: SEO Isn't Dead & AI Search Is Additive (Not A Replacement) • Embrace The Fact That Consumer Behavior Is. The practical question is what this changes for SEO, content quality, and AI search visibility.
Notes / SEO / Jun 10, 2026
Digital Content Next, a trade body representing US digital publishers, has sent a cease and desist letter to the Common Crawl Foundation. The letter demands Common Crawl stop collecting publisher content and remove material...
Notes / SEO / Jun 9, 2026
Reddit's overall top 3 share rose to 10.24% after May, up from 8.56% after March and 9.19% after December. That's about one in. The practical question is what this changes for SEO, content quality, and AI search visibility.
Notes / SEO / Jun 9, 2026
Everything you put into your footprint is fodder for three things AI has to decide about you. Together, they provide the fodder. The practical question is what this changes for SEO, content quality, and AI search visibility.
Notes / SEO / Jun 9, 2026
Google's local algorithms have evolved beyond the basic directory lookups that we were heavily used to merely days, and now. The practical question is what this changes for SEO, content quality, and AI search visibility.
Notes / SEO / Jun 9, 2026
Let's start with the bit that the AI labs would rather you didn't dwell on. Large language models do not "think" in any. The practical question is what this changes for SEO, content quality, and AI search visibility.
Notes / SEO / Jun 9, 2026
Before the CMO and CIO can align, both need the same mental model. Your website has three new types of visitors. None are human,. The practical question is what this changes for SEO, content quality, and AI search visibility.
Notes / SEO / Jun 9, 2026
Hyphenated domain names were a big deal in the early days of SEO because search engines initially used primitive keyword based. The practical question is what this changes for SEO, content quality, and AI search visibility.
Notes / SEO / Jun 9, 2026
How do you prove AI search is driving revenue when your current measurement stack wasn't built to track it? Which metrics prove AI search value without click data? What KPIs should you track to actually see SEO impact? As zero...
Notes / SEO / Jun 9, 2026
SEO has been given different names in the past couple of years, usually based on whatever it's trying to optimize for at the time: LEO (LLM engine optimization), AEO, GEO, and so on. That is, before Google came out with new AI...