Shalin Siriwardhana

Search, growth, and digital strategy notes.

Personal notes on SEO, AI search, content strategy, and durable organic growth.

Notes / SEO / Jun 30, 2026

61% of CMOs Say Local Marketing Is Too Complex: Here’s the Fix

Value won't come from simply plugging data into an LLM. 89% of leaders said their tech investments haven't fully delivered, with. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Jun 30, 2026

How ChatGPT Actually Picks Sources (I Read the Network Traffic, Not the Outputs)

There are two ways to do such a study, and they point in opposite directions. The big studies, the ones the platforms and the. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Jun 30, 2026

The Absolute Best Way to Write Meta Descriptions

Google has multiple help pages about meta descriptions dating back to 2007 that are still relevant and offer granular details. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Jun 30, 2026

Google’s Liz Reid: Personalization Can Help Small Publishers

Reid suggests that generic, one size fits all search results tend to make everyone see the same results. She mentioned that when. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Jun 30, 2026

Multi Location Search Visibility: Winning in Google & AI

With agentic technology emerging, there may even be a point in time where users rarely visit our website at all, as the platforms. The practical question is what this changes for SEO, content quality, and AI search visibility.

7 min read

Notes / SEO / Jun 29, 2026

Buying Reddit to Win AI Citations Is the New Link Farm

404 Media reported that peptide and hormone replacement companies have been spamming r/Biohackers to get their posts scraped by. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Jun 29, 2026

The Real Reason Internal Links Quietly Decay & How to Reclaim the Equity You’re Losing

Internal link decay is the gradual degradation of your site's link equity distribution over time. It happens without anyone. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Jun 29, 2026

Google: Meta Descriptions Not Required for SEO. but They’re Worthwhile.

An SEO on Reddit asked whether meta descriptions have become useless and pointless based on something another SEO posted on. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Jun 28, 2026

Google Says AI Visibility Hinges on Content People Actually Want to Read

One of the points that Reid stressed is that publisher traffic loss is not just about AI. She put part of the blame on people. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Jun 28, 2026

Search and Agents Are One Product. You Only Need One Playbook

Pichai gave two interviews this spring that together draw the clearest picture of where Google Search is headed. On the Cheeky. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read