Shalin Siriwardhana

Search, growth, and digital strategy notes.

Personal notes on SEO, AI search, content strategy, and durable organic growth.

Reddit Gained Top Positions in Every Niche After May Core Update: the Practical Angle

Notes / SEO / Jun 9, 2026

Reddit Gained Top Positions in Every Niche After May Core Update

Reddit's overall top 3 share rose to 10.24% after May, up from 8.56% after March and 9.19% after December. That's about one in. The practical question is what this changes for SEO, content quality, and AI search visibility.

How AI Forms Opinions About Your Brand: the Practical Angle

Notes / SEO / Jun 9, 2026

How AI Forms Opinions About Your Brand

Everything you put into your footprint is fodder for three things AI has to decide about you. Together, they provide the fodder. The practical question is what this changes for SEO, content quality, and AI search visibility.

The Complete Guide to Local SEO for Multiple Locations: the Operator's View

Notes / SEO / Jun 9, 2026

The Complete Guide to Local SEO for Multiple Locations

Google's local algorithms have evolved beyond the basic directory lookups that we were heavily used to merely days, and now. The practical question is what this changes for SEO, content quality, and AI search visibility.

The AI Convergence Problem: the Practical Angle

Notes / SEO / Jun 9, 2026

The AI Convergence Problem

Let's start with the bit that the AI labs would rather you didn't dwell on. Large language models do not "think" in any. The practical question is what this changes for SEO, content quality, and AI search visibility.

Google Says Hyphenated Domain Names Are Okay for SEO: the Operator's View

Notes / SEO / Jun 9, 2026

Google Says Hyphenated Domain Names Are Okay for SEO

Hyphenated domain names were a big deal in the early days of SEO because search engines initially used primitive keyword based. The practical question is what this changes for SEO, content quality, and AI search visibility.

Ask Maps Makes Business Profile Data Matter More

Notes / SEO / Jun 8, 2026

Ask Maps Makes Business Profile Data Matter More

Ask Maps turns Google Business Profile data into material for conversational local answers. Complete, current business information now matters because AI assisted Maps queries combine hours, attributes, reviews, location signals, and intent in one answer.