Shalin Siriwardhana
Personal notes on SEO, AI search, content strategy, and durable organic growth.
Notes / SEO / May 23, 2026
• The 4 Publishing Pillars That Improve SEO & Monetization • Pillar 1: Automated Governance (Built-In SEO & Tracking... The practical question is what this changes for SEO, content quality, and AI-search visibility.
Notes / SEO / May 23, 2026
The deepest business metric (not marketing) that you have access to is where I recommend starting. There's not a universal truth... The practical question is what this changes for SEO, content quality, and AI-search visibility.
Notes / SEO / May 23, 2026
Google began rolling out the May core update on the 21st, per a message on the Google Search Status Dashboard. Key facts: This is... The practical question is what this changes for SEO, content quality, and AI-search visibility.
Notes / SEO / May 23, 2026
A LinkedIn discussion , started by Peter Rota, ignited an explosive debate over whether we should retire organic traffic as an... The practical question is what this changes for SEO, content quality, and AI-search visibility.
Notes / SEO / May 23, 2026
If you're optimizing for large language model (LLM) responses, you're already too late. Appearing in an LLM's output is a symptom... The practical question is what this changes for SEO, content quality, and AI-search visibility.
Notes / SEO / May 22, 2026
When you ask Copilot a question, it translates your words into simple search terms called grounding queries to find facts on the... The practical question is what this changes for SEO, content quality, and AI-search visibility.
Notes / SEO / May 22, 2026
As SEOs, it is very important that we test deployments that could potentially impact SEO performance before they launch.... The practical question is what this changes for SEO, content quality, and AI-search visibility.
Notes / SEO / May 22, 2026
The era of portable guidance was built on actual collaboration, not coincidence. The Sitemaps protocol became the joint property... The practical question is what this changes for SEO, content quality, and AI-search visibility.
Notes / SEO / May 22, 2026
As of publication, Google hasn't published a companion blog post or shared specific goals for the May core update. The only... The practical question is what this changes for SEO, content quality, and AI-search visibility.
Notes / SEO / May 22, 2026
Peer-driven decisions happen across a handful of environments specific to each industry. For example: In Facebook groups where... The practical question is what this changes for SEO, content quality, and AI-search visibility.