Shalin Siriwardhana

Shalin Siriwardhana

Search, growth, and digital strategy notes.

Personal notes on SEO, AI search, content strategy, and durable organic growth.

A close up of a printed company brochure resting on a table, while a smartphone screen next to it displays a confident AI response describing a completely different competitor's pricing and services.

Notes / SEO / Sep 3, 2026

When AI Has Nothing on Your Company, It Describes Someone Else

The mechanism is well documented, and I have leaned on Mallen and colleagues enough times in this newsletter that regular readers. The practical question is what this changes for SEO, content quality, and AI search visibility.

8 min read
A close up of a human hand hovering over a mechanical keyboard, with a single physical red button sitting beside the keyboard, highlighting the tension between automated execution and manual control.

Notes / SEO / Sep 3, 2026

AI Works Best When It Removes Work, Not Judgment

This, personally, has been one of the most transformative areas of my consulting business. See, maybe it's my ADHD brain, but I. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read
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Notes / SEO / Sep 3, 2026

Should I Block AI Crawlers at Robots.txt or Server Level?

Both of these approaches have their pros and cons. Let's start by examining how they work and the differences between the two. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read
A close-up of a single, outdated printed manual resting on a sleek, modern glass table, surrounded by several glowing, translucent digital tablets displaying fragmented code.

Notes / SEO / Sep 3, 2026

The Next AI Protocol Won’t Save Your SEO Strategy

In the previous article in this series, I introduced Decision Coverage as a way to measure how completely an organization has. The practical question is what this changes for SEO, content quality, and AI search visibility.

8 min read
A close up of a weathered physical notebook open to a page of handwritten diagrams, resting next to a modern smartphone displaying a conversational AI chat interface.

Notes / SEO / Sep 3, 2026

Evolving SEO for 2027: What Still Needs to Change

Millions of words have been written about AI Overviews. Google is synthesizing, citing, and keeping more of the session. The practical question is what this changes for SEO, content quality, and AI search visibility.

7 min read
A close up of a human hand resting on a computer mouse, with a blurred browser window in the background showing a complex calendar and email interface.

Notes / SEO / Sep 2, 2026

Google DeepMind Says Gemini Is Evolving from Chatbot to AI Agent

Koray Kavukcuoglu shared that Google DeepMind increasingly sees Gemini as an agent, much more than just a chatbot or language. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read
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Notes / SEO / Sep 2, 2026

Entities Are the Foundation of Modern SEO

Entity SEO isn't new. It's making sure modern information retrieval systems know who you and your brand are with clarity. It. The practical question is what this changes for SEO, content quality, and AI search visibility.

8 min read