Shalin Siriwardhana
Personal notes on SEO, AI search, content strategy, and durable organic growth.
Notes / SEO / Jul 17, 2026
Google is starting to roll out connected app integrations in AI Mode in Search, letting U.S. users link services such as. The practical question is what this changes for SEO, content quality, and AI search visibility.
Notes / SEO / Jul 16, 2026
A practical view on Do the Answer Engines Keep Your Fingerprint, or Do They Start Fresh Every Time?, focused on the signal to inspect, the risk to avoid, and the decision it should change.
Notes / SEO / Jul 16, 2026
Think of it like stepping on a scale before starting a diet. If you don't know your starting number, you'll never know whether. The practical question is what this changes for SEO, content quality, and AI search visibility.
Notes / SEO / Jul 16, 2026
To understand this strategy, you must look at the crisis Google faces with web publishers. Generative search experiences and AI. The practical question is what this changes for SEO, content quality, and AI search visibility.
Notes / SEO / Jul 16, 2026
SEOs like to write articles based on keywords, and that's actually how people did it in the relative caveman days of SEO, well. The practical question is what this changes for SEO, content quality, and AI search visibility.
Notes / SEO / Jul 16, 2026
The goal of conversion rate optimization (CRO) is to help the person take a specific action, which could be adding a product to a. The practical question is what this changes for SEO, content quality, and AI search visibility.
Notes / SEO / Jul 16, 2026
Google has multiple public and leaked systems that appear to evaluate originality, effort, and unique contribution, see. The practical question is what this changes for SEO, content quality, and AI search visibility.
Notes / SEO / Jul 16, 2026
The moment a prospect looks at pricing, they stop browsing and start comparing. High buyer intent, bottom of the funnel. That. The practical question is what this changes for SEO, content quality, and AI search visibility.
Notes / SEO / Jul 16, 2026
Google's AI Mode increased citations to google.com by 8.4x in about two months, making it the No. 2 cited domain in Profound's. The practical question is what this changes for SEO, content quality, and AI search visibility.
Notes / SEO / Jul 16, 2026
Google's AI Mode showed text ads on 29.45% of commercial queries in a new SE Ranking study, less than a year after ads began. The practical question is what this changes for SEO, content quality, and AI search visibility.