Shalin Siriwardhana

Shalin Siriwardhana

Search, growth, and digital strategy notes.

Personal notes on SEO, AI search, content strategy, and durable organic growth.

A person sitting at a wooden table, looking at a smartphone screen showing a social media profile page, with a cup of coffee next to the phone.

Notes / SEO / Sep 17, 2026

Google Search Profile Badges Expose the Publisher Traffic Crisis

What would be even better is if Google used the follower data to influence what other users see, thereby helping publishers gain. The practical question is what this changes for SEO, content quality, and AI search visibility.

7 min read
A person holding a smartphone in their hand, showing a social media profile page with a follower count of 10,000 on the screen. The background is a softly blurred living room.

Notes / SEO / Sep 17, 2026

Google Search Profiles Now Available at 10,000 Followers

The count is per account, so 10,000 followers on any one of YouTube, Instagram, X, or TikTok qualifies. Badr wrote: "More U.S. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read
A close up shot of a person staring at a computer screen in a dimly lit room, their face illuminated by the blue light of a single open browser tab showing a search result.

Notes / SEO / Sep 17, 2026

It Was There a Minute Ago

MemToC's researchers can compare the final answer with the model's earlier response and the controlled tool return. That lets. The practical question is what this changes for SEO, content quality, and AI search visibility.

8 min read
A person sitting at a wooden table, looking at a printed list of steps on a piece of paper with a pen in their hand. The lower third of the frame is clear and calm.

Notes / SEO / Sep 17, 2026

Are You Building Software Instead of Doing Marketing?

Rank tracking, citation monitoring, brand mention tracking, crawl diagnostics, and content scoring are not unique to you. Despite. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read
A close up photo of a person's hand holding a physical printed academic paper with highlighted text, resting on a wooden table next to a cup of black coffee.

Notes / SEO / Sep 16, 2026

Ex Googler Jeff Dean Explains Design Choices Behind Gemini

Dean explains that the origin of Gemini was when he realized that there were multiple teams working separately toward the same. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read
A close up shot of a person's hand holding a smartphone above a dark wooden table. A single ceramic coffee cup sits beside the phone. The screen displays a simple text editor with clear lines of code.

Notes / SEO / Sep 16, 2026

Anthropic Shares Power Prompts That Improve AI Results

Claude provides an extremely simple prompt that improves all writing and helps to overcome some of the annoying tics that AI. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read