Shalin Siriwardhana
Personal notes on SEO, AI search, content strategy, and durable organic growth.
Notes / SEO / May 27, 2026
Early in my consulting career, I proudly positioned myself as a "problem solver." It sounded logical. Companies hire consultants. The practical question is what this changes for SEO, content quality, and AI search visibility.
Notes / SEO / May 27, 2026
Google has been fairly transparent about which campaign opportunities offer the best chance to appear in AI Overviews. The practical question is what this changes for SEO, content quality, and AI search visibility.
Notes / SEO / May 27, 2026
Blog content theme predicted LLM traffic more reliably than almost any other variable. Educational "complete" guides consistently. The practical question is what this changes for SEO, content quality, and AI search visibility.
Notes / SEO / May 27, 2026
Core Web Vitals (CWV) are metrics created by Google to show: How stable it remains during loading And how responsive users may. The practical question is what this changes for SEO, content quality, and AI search visibility.
Notes / SEO / May 27, 2026
In February 2023, Danny Sullivan and Chris Nelson published Google's guidance on AI generated content. The position, which has. The practical question is what this changes for SEO, content quality, and AI search visibility.
Notes / SEO / May 27, 2026
This small business marketing webinar gives you a clear, channel by channel system for building the kind of online presence that. The practical question is what this changes for SEO, content quality, and AI search visibility.
Notes / SEO / May 27, 2026
One of the first steps in an AI search strategy is identifying which brands LLMs recommend most often and finding out what. The practical question is what this changes for SEO, content quality, and AI search visibility.
Notes / SEO / May 26, 2026
In this on demand session, Jeff Schwerdt, CEO of Reviewly.ai, shared a practical approach to deploying keyword research into. The practical question is what this changes for SEO, content quality, and AI search visibility.
Notes / SEO / May 26, 2026
We tracked how many users were still actively engaged with the SERP at each three second interval from the moment their search. The practical question is what this changes for SEO, content quality, and AI search visibility.
Notes / SEO / May 26, 2026
Identity must come first because AI systems cannot evaluate, recommend, or transact with a brand they cannot confidently resolve. The practical question is what this changes for SEO, content quality, and AI search visibility.