Shalin Siriwardhana

Search, growth, and digital strategy notes.

Personal notes on SEO, AI search, content strategy, and durable organic growth.

A close up shot of a person's hand holding a smartphone displaying a chat interface with a positive recommendation for a business, resting on a clean wooden table.

Notes / SEO / Sep 30, 2026

Yes, You Can Change AI’s Opinion. Here’s How.

1. Why AI Answers Surface Negative Reviews Without Context 2. What the Data Shows About AI Recommendations Before & After Added. The practical question is what this changes for SEO, content quality, and AI search visibility.

A close-up shot of a smartphone screen displaying a white warning page with black text on the Amazon website, held by a person in a dimly lit room.

Notes / SEO / Sep 30, 2026

Amazon Blocked Meta’s Muse, and Robots.txt Had Nothing to Say

Conditions of Use is the agreement a shopper accepts when they open an Amazon account, and Meta has nothing to do with it. Amazon. The practical question is what this changes for SEO, content quality, and AI search visibility.

A person holding a smartphone in one hand while a laptop screen remains open and untouched on a table beside them, showing a clear preference for the mobile device.

Notes / SEO / Sep 29, 2026

Google Desktop CTR Fell in Q2 While Mobile Rose, Data Shows

The Q2 report shows changes in average international click through rates by position from April to June compared to January to. The practical question is what this changes for SEO, content quality, and AI search visibility.

A close up shot of a person's hand holding a smartphone displaying a Google Lens scan of a physical product on a wooden table.

Notes / SEO / Sep 28, 2026

Google Spam Update, Image Search Data in GSC, SEO Pulse

Google began rolling out the September 2026 spam update on Sept. 24, with a rollout window of up to two weeks. The update started. The practical question is what this changes for SEO, content quality, and AI search visibility.

A close up shot of a person's hand holding a highlighter over a printed spreadsheet of data, with a coffee cup sitting on the table beside the paper.

Notes / SEO / Sep 28, 2026

The Generative AI Report Sucks, Let’s Make It Brilliant

Google's Generative AI Report gives you visibility. That's it. But add commercial data and traffic dependency and you can. The practical question is what this changes for SEO, content quality, and AI search visibility.