Shalin Siriwardhana

Search, growth, and digital strategy notes.

Personal notes on SEO, AI search, content strategy, and durable organic growth.

Notes / SEO / Jun 27, 2026

Google’s Spam Update Now Reaches AI Answers. Enforcement Is Hard

SE Ranking's tracking of AI Mode found Google increasingly pointing to its own properties, with self citations up to roughly a. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Jun 27, 2026

Bruce Clay, One of the Founding Figures of SEO, Has Died

Clay was among the cohort of SEOs who were learning and applying the art of optimization in the mid nineteen nineties. While the. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Jun 27, 2026

A Third of Fintech Is Invisible to AI Agents

Most AI visibility coverage focuses on schema markup, structured content, brand authority signals, and optimization for AI. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Jun 27, 2026

A Working Framework for Content Audit Workflows to Build in Claude

If you're uncomfortable creating skills or workflows, page level audits are a great starting point. These four audits work on a. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Jun 26, 2026

81.8% of My ‘AI Assistant’ Traffic Was Fake. the Googlebot Number Was Worse

When a bot fetches your page, it announces a name. ChatGPT User. Claude User. Googlebot. CCBot, or whoever they say they are. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Jun 26, 2026

Google Desktop CTR Climbs While Mobile Dips, Report Finds

First, note that the desktop mobile comparison uses data from AWR's CTR tracking tool, which reflects dataset specific movement. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Jun 26, 2026

Google Answers Question About SEO for AI Agents

An SEO asked Mueller on Bluesky whether Google's guidance around satisfying user experiences, including principles around things. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Jun 26, 2026

Google Spam Update Rolls Out, AI Manipulation in Scope, SEO Pulse

Google began rolling out the June spam update on June 24. Key facts: Google announced the rollout on its Search Status Dashboard,. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Jun 26, 2026

Your AI Salesforce Is Already Selling Your Brand. the Question Is Who Trained It.

The process is the day to day methodology. It sits above your existing disciplines, SEO, content, PR, paid media, and digital. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Jun 26, 2026

The Paid Brand Mention Problem in GEO

I've personally audited the work of top rated GEO vendors offering brand mention outreach services. What I've uncovered is that. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read