Shalin Siriwardhana

Shalin Siriwardhana

Search, growth, and digital strategy notes.

Personal notes on SEO, AI search, content strategy, and durable organic growth.

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Notes / SEO / Oct 23, 2026

Do Comparison Posts, Roundups & Listicles Still Have Any Value?

If there are two, three, or five big brands in your space, and each has search volume, this is a golden opportunity for you as a. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read
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Notes / SEO / Oct 22, 2026

Getting Indexed No Longer Means Getting Visited

For more than 20 years, the bargain was easy to read. A crawler took your pages, and the search engine sent people back. Getting. The practical question is what this changes for SEO, content quality, and AI search visibility.

7 min read
A close up shot of a person's hand holding a smartphone displaying a Reddit thread, with a blurred open laptop in the background showing a news website.

Notes / SEO / Oct 22, 2026

The Real Reason Reddit Belongs in Your PR Strategy

On May 22, Boston.com covered a dispute involving Olivia's Kitchen in Somerville. Screenshots of a review and a sharply worded. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read
A person holding a smartphone in a brightly lit kitchen, with a tablet propped up on the counter showing a complex travel itinerary and a flight confirmation screen.

Notes / SEO / Oct 22, 2026

Google CEO Sundar Pichai Views Search Absorbed into Agentic Layer

The interviewer, Alex Heath, invoked Google Spark, a product introduced at Google I/O. Google Spark is a cloud based personal. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read
A person holding a smartphone in a brightly lit cafe, looking at a Google search result page where a colorful AI Overview box sits above the traditional blue links.

Notes / SEO / Oct 22, 2026

Google AI Overviews: Everything You Need to Know

A practical view on Google AI Overviews: Everything You Need to Know, focused on the signal to inspect, the risk to avoid, and the decision it should change.

6 min read
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Notes / SEO / Oct 22, 2026

Google Reminds Sites to Serve a 503 During PHP Patch Downtime

"Serving a 503 (Service Unavailable) HTTP status code ensures already indexed URLs are preserved in Search while you work. Once. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read
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Notes / SEO / Oct 22, 2026

Does AI Drive More Direct Traffic?

A practical view on Does AI Drive More Direct Traffic?, focused on the signal to inspect, the risk to avoid, and the decision it should change.

6 min read
A close-up shot of a person's hand resting on a computer mouse, with a blurred browser window in the background showing the Chrome DevTools Network tab filled with scrolling request logs.

Notes / SEO / Oct 21, 2026

Wiretapping the SERP: Reverse Engineering Network Data

"Why?" is a reasonable question, and one I suspect most SEOs ask the bathroom mirror most mornings. Anyone that knows me, knows I. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read