Shalin Siriwardhana

Search, growth, and digital strategy notes.

Personal notes on SEO, AI search, content strategy, and durable organic growth.

AI Makes SEO Faster, but Human Expertise Still Wins: the Operator's View

Notes / SEO / Jul 31, 2026

AI Makes SEO Faster, but Human Expertise Still Wins

Yes, you can use AI for SEO strategy and junior level work, but your level of investment in a prompt or chat directly affects the. The practical question is what this changes for SEO, content quality, and AI search visibility.

Google May Treat Search Box Pages as a Site Quality Issue: the Practical Angle

Notes / SEO / Jul 31, 2026

Google May Treat Search Box Pages as a Site Quality Issue

Virtually every website has a search function, and something that's not clearly understood is that using the search bar generates. The practical question is what this changes for SEO, content quality, and AI search visibility.

WP Engine Partners with BigCommerce to Scale WordPress Stores: the Practical Angle

Notes / SEO / Jul 31, 2026

WP Engine Partners with BigCommerce to Scale WordPress Stores

Search Engine Journal had the opportunity ask more questions about Commerce Connect, Keith Fafel, VP of Product at WP Engine. The practical question is what this changes for SEO, content quality, and AI search visibility.

Entity Mapping Works on Google. Does Any of It Reach ChatGPT?: the Practical Angle

Notes / SEO / Jul 30, 2026

Entity Mapping Works on Google. Does Any of It Reach ChatGPT?

The Knowledge Graph is a real, curated object (not to be confused with, say, your knowledge graph, which is your own, maintained. The practical question is what this changes for SEO, content quality, and AI search visibility.