Shalin Siriwardhana

Shalin Siriwardhana

Search, growth, and digital strategy notes.

Personal notes on SEO, AI search, content strategy, and durable organic growth.

A close up shot of a person's hand holding a smartphone above a dark wooden table. A single ceramic coffee cup sits beside the phone. The screen displays a simple text editor with clear lines of code.

Notes / SEO / Sep 16, 2026

Anthropic Shares Power Prompts That Improve AI Results

Claude provides an extremely simple prompt that improves all writing and helps to overcome some of the annoying tics that AI. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read
A person holding a smartphone, scrolling through a long article where large ad banners are visible between paragraphs of text. The background is a softly lit living room.

Notes / SEO / Sep 16, 2026

Google Adds New Ad Experience Metrics to CrUX Report

The Chrome User Experience Report (CrUX) is a Chrome dataset of actual user browser experiences, often referred to as Field Data. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read
A person holding a smartphone, pointing the camera at a vibrant purple flower in a garden, with the screen showing an identification result.

Notes / SEO / Sep 16, 2026

What Happens Before Search Strongly Shapes the Decision

The demand generation funnel has become flatter, noisier, and more complicated. The touchpoints have sorted themselves into a. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read
A person holding a smartphone showing a chat interface where a photo of a broken dishwasher part has been uploaded, accompanied by the text question "How do I fix this?"

Notes / SEO / Sep 16, 2026

The Follow up Query: Rethinking SEO for Conversational Search

Traditional SEO strategy has focused primarily on the query that brings someone to a result. But what happens after the first. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read
A close-up shot of a person's hand holding a smartphone displaying a chat interface with a list of recommended agencies, with a physical notebook and pen resting on a wooden table beside it.

Notes / SEO / Sep 15, 2026

Two GEO Experiments Challenge Conventional AI Visibility Advice

We tracked 15 commercial intent keywords across four platforms: ChatGPT, Claude, Gemini, and Perplexity. Every query was run. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read
A close-up shot of a person's hand holding a physical pencil over a notebook, with a laptop screen in the background showing a blinking cursor in a blank document.

Notes / SEO / Sep 14, 2026

The Future of Content Isn’t Writing. It’s Thinking

When I go online and listen to the SEO industry talk, it's clear that many agencies weren't really selling SEO. They were selling. The practical question is what this changes for SEO, content quality, and AI search visibility.

10 min read
A close-up shot of a person's hand holding a smartphone in a dimly lit room at night, with the screen glowing and showing a local business recommendation.

Notes / SEO / Sep 14, 2026

A Practical Way to Connect AI Search Visibility to Local Leads

McCrohan shared that CallRail has observed a common pattern: people often start their research with an assistant before moving on. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read
A close up shot of a person's hand holding a smartphone displaying a search results page with a large AI Overview block at the top, resting on a wooden table.

Notes / SEO / Sep 14, 2026

Google Admits Search Console Reporting for AI Search Is Inadequate

The new Search Console report was announced in June 2026, initially rolling out to a "subset" of websites then fully accessible. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read