Shalin Siriwardhana
Personal notes on SEO, AI search, content strategy, and durable organic growth.
Notes / SEO / Jul 30, 2026
AI Overviews have been deployed in most EU markets well after the U.S. and 200+ other countries. Many of the new features shown. The practical question is what this changes for SEO, content quality, and AI search visibility.
Notes / SEO / Jul 30, 2026
In the H1 2025 report, I predicted Google would roll AI Mode out further, and that turned out to be true. AI Mode is now a click. The practical question is what this changes for SEO, content quality, and AI search visibility.
Notes / SEO / Jul 29, 2026
A citation means an AI answer links to your page as a source. It may appear as an inline reference, a footnote, or a link inside. The practical question is what this changes for SEO, content quality, and AI search visibility.
Notes / SEO / Jul 29, 2026
Availability is easy to get out of sync because a site can serve one value in a page's initial HTML, render a different one after. The practical question is what this changes for SEO, content quality, and AI search visibility.
Notes / SEO / Jul 29, 2026
Google introduces a new "sources" field that records where the information in a concept came from. This enables consumers to. The practical question is what this changes for SEO, content quality, and AI search visibility.
Notes / SEO / Jul 29, 2026
Every row is unpacked with the evidence further down. The right column is the move. The practical question is what this changes for SEO, content quality, and AI search visibility.
Notes / SEO / Jul 29, 2026
Those 15.7 million citations resolved to 4.6 million unique highlighted passages across 2.7 million pages. Most passages (80.9%). The practical question is what this changes for SEO, content quality, and AI search visibility.
Notes / SEO / Jul 29, 2026
ChatGPhish is the clearest example. Attackers embed malicious payloads in ordinary webpages (your blog, your help center, and. The practical question is what this changes for SEO, content quality, and AI search visibility.
Notes / SEO / Jul 29, 2026
One of the brands I manage is a ground transportation marketplace with pages covering airports, resorts, and popular routes. The practical question is what this changes for SEO, content quality, and AI search visibility.
Notes / SEO / Jul 29, 2026
1. The Study Methodology: Measuring AI Recognition vs. AI Mentions 2. AI Recognizes Far More Brands Than It Mentions 3. So What. The practical question is what this changes for SEO, content quality, and AI search visibility.