Shalin Siriwardhana

Shalin Siriwardhana

Search, growth, and digital strategy notes.

Personal notes on SEO, AI search, content strategy, and durable organic growth.

Anthropic’s Claude Can Now Watch a Video and Learn Your Job: the Practical Angle

Notes / SEO / Jul 22, 2026

Anthropic’s Claude Can Now Watch a Video and Learn Your Job

The ability to record a skill has been available for OpenAI Codex users since June 18. Known as Record and Replay, it's available. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read
The New Google Business Profile Playbook for AI Local Search: the Practical Angle

Notes / SEO / Jul 22, 2026

The New Google Business Profile Playbook for AI Local Search

The Death Of The Static GBP: Why Dynamic Profiles Are The New Local Ranking Factor Review Signals Gain Influence In Top Google. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read
Google’s AI Search Data Is Growing, but the Gaps Remain: the Strategic Visibility Angle

Notes / SEO / Jul 21, 2026

Google’s AI Search Data Is Growing, but the Gaps Remain

The report is called AI performance insights, and Google's help documentation describes it as showing how a brand is discovered. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read
Google’s Liz Reid Discusses Persistent Autonomous Search: the Practical Angle

Notes / SEO / Jul 21, 2026

Google’s Liz Reid Discusses Persistent Autonomous Search

In the interview, Reid talks about how Google's making it easy for people to ask hard questions in the classic search box and. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read
How Category Framing Changes Which Brands AI Recommends: the Practical Angle

Notes / SEO / Jul 21, 2026

How Category Framing Changes Which Brands AI Recommends

João da Silva and I conducted a study of 12 athletic apparel brands in the U.K. over seven days, with 14,140 API runs. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read
Schema for AI Search: How to Identify and Prioritize Entity Gaps: the Strategic Visibility Angle

Notes / SEO / Jul 21, 2026

Schema for AI Search: How to Identify and Prioritize Entity Gaps

A knowledge graph stores entities as nodes and relationships as edges, so machines can understand context and meaning rather than. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read