Shalin Siriwardhana

Search, growth, and digital strategy notes.

Personal notes on SEO, AI search, content strategy, and durable organic growth.

Google Research Shows How AI Spam Can Be Detected: the Practical Angle

Notes / SEO / Jun 19, 2026

Google Research Shows How AI Spam Can Be Detected

The system succeeds because it looks for the organizational structure of an attack, which is the mass reuse of a specific. The practical question is what this changes for SEO, content quality, and AI search visibility.

AI Citation Share Ships, New Data Doubts LLMS.txt – SEO Pulse: the Operator's View

Notes / SEO / Jun 19, 2026

AI Citation Share Ships, New Data Doubts LLMS.txt, SEO Pulse

Microsoft is rolling four new features into the Bing Webmaster Tools AI Performance dashboard. Citation Share, Intents, Topics,. The practical question is what this changes for SEO, content quality, and AI search visibility.

Google, Microsoft Back Draft AI Agent Discovery Spec: the Practical Angle

Notes / SEO / Jun 19, 2026

Google, Microsoft Back Draft AI Agent Discovery Spec

The spec sets out to solve a coordination problem. Today, an agent has to be wired to each tool, MCP server, or API it uses ahead. The practical question is what this changes for SEO, content quality, and AI search visibility.

Rank and AI Citation Aren’t the Same Number: the Practical Angle

Notes / SEO / Jun 18, 2026

Rank and AI Citation Aren’t the Same Number

A search index matches a string. A language model interprets one. Those are different jobs, and they reward different input. The practical question is what this changes for SEO, content quality, and AI search visibility.

Turn Your SEO Process into AI-powered Tools: the Operator's View

Notes / SEO / Jun 18, 2026

Turn Your SEO Process into AI powered Tools

You don't need a computer science degree here, but a basic understanding of how AI works helps explain the benefits of this. The practical question is what this changes for SEO, content quality, and AI search visibility.

New Adobe Tool Shows Where Brands Win and Lose in AI Search: the Strategic Visibility Angle

Notes / SEO / Jun 18, 2026

New Adobe Tool Shows Where Brands Win and Lose in AI Search

Adobe announced a new solution to help businesses ensure their brands are visible, trusted, and chosen across AI surfaces. Called. The practical question is what this changes for SEO, content quality, and AI search visibility.