Shalin Siriwardhana

Search, growth, and digital strategy notes.

Personal notes on SEO, AI search, content strategy, and durable organic growth.

Notes / SEO / Sep 7, 2026

Your Biggest AI Search Risk Is Conflicting Information About Your Brand

When someone asks an LLM a question, the prompt supplies the frame and much of the vocabulary used to find supporting. The practical question is what this changes for SEO, content quality, and AI search visibility.

8 min read

Notes / SEO / Sep 7, 2026

Your Biggest AI Search Risk Is Conflicting Information About Your Brand

7 min read

A close-up shot of a person's hand holding a smartphone displaying a search results page, with a blurred coffee shop background and a single ceramic mug on the table.

Notes / SEO / Sep 7, 2026

Harvard Found the Public Has Little Objection to AI Taking Search Marketers’ Jobs

Some context first. " AI in 2026: From Adoption to Agentic " is a February 2026 roundup from HBS Working Knowledge, and it. The practical question is what this changes for SEO, content quality, and AI search visibility.

7 min read

Google Search Console editorial illustration with worldwide reporting connections and a magnified recovery trend.

Notes / SEO / Sep 5, 2026

Search Console AI Reports Go Global, Mueller on Recovery, SEO Pulse

Google says its Search Console AI reports and the Search AI opt out control reached all websites worldwide on August 31. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

A web analytics monitor with a U.S. map, browser and globe symbols, a sharply rising green traffic line, a sharply falling red traffic line, and neutral middle performers.

Notes / SEO / Sep 5, 2026

The Big Winners and Losers in U.S. Website Traffic Over the Past Year

The top of the list looks almost identical to how it looked a year ago. Google still ranks first in the U.S., with 25.3 billion. The practical question is what this changes for SEO, content quality, and AI search visibility.

8 min read

A smartphone recommends a product inside blank AI chat bubbles; the same product follows a visible path before being stopped at a checkout barrier beside a red payment terminal.

Notes / SEO / Sep 4, 2026

Getting Your Product into ChatGPT Isn’t the Hard Part, Getting It Through Checkout Is

Klyagin's framing is simple once you hear it: A human shopper browses at an inconsistent pace, gets distracted, abandons a cart,. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

One person simultaneously uses conventional web search results on a laptop and an AI assistant with chat bubbles on a smartphone, connected by a two-way visual bridge.

Notes / SEO / Sep 4, 2026

People Aren’t Leaving Google for AI. They’re Using Both

Overlap helps us determine if the same individuals are part of two different audiences during a specified time frame. For. The practical question is what this changes for SEO, content quality, and AI search visibility.

8 min read

A close up of a smartphone screen displaying a detailed weather forecast, resting on a wooden table next to a set of car keys and a folded paper map.

Notes / SEO / Sep 4, 2026

Google’s New Weather AI in Search Continues Shift Away from 10 Blue Links

Weather is more than just data, it's data that users around the world depend on to make many of their most important decisions,. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

A close up of a printed company brochure resting on a table, while a smartphone screen next to it displays a confident AI response describing a completely different competitor's pricing and services.

Notes / SEO / Sep 3, 2026

When AI Has Nothing on Your Company, It Describes Someone Else

The mechanism is well documented, and I have leaned on Mallen and colleagues enough times in this newsletter that regular readers. The practical question is what this changes for SEO, content quality, and AI search visibility.

8 min read

A close up of a human hand hovering over a mechanical keyboard, with a single physical red button sitting beside the keyboard, highlighting the tension between automated execution and manual control.

Notes / SEO / Sep 3, 2026

AI Works Best When It Removes Work, Not Judgment

This, personally, has been one of the most transformative areas of my consulting business. See, maybe it's my ADHD brain, but I. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read