Shalin Siriwardhana

Shalin Siriwardhana

Search, growth, and digital strategy notes.

Personal notes on SEO, AI search, content strategy, and durable organic growth.

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Notes / SEO / Oct 24, 2026

GEO Is a Distraction: Here’s Where the Real Opportunity Is

Of the 100 sites in my dataset, 55 were tracking conversions in GA4. I did indeed find that ChatGPT visitors converted at a. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read
A close up shot of a person's hand holding a smartphone displaying a Google search results page with several missing entries, resting on a wooden table next to a coffee cup.

Notes / SEO / Oct 23, 2026

How Rank Trackers Say They Handle Suspect Google Results

An Oct. 10 article by rank tracking company Nozzle looked at how Google's results pages were showing up without many (or. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read
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Notes / SEO / Oct 23, 2026

Do Comparison Posts, Roundups & Listicles Still Have Any Value?

If there are two, three, or five big brands in your space, and each has search volume, this is a golden opportunity for you as a. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read
A close-up shot of a person's finger hovering over a digital toggle switch on a computer screen, with the blurred background showing a Google Search Console interface.

Notes / SEO / Oct 22, 2026

Getting Indexed No Longer Means Getting Visited

For more than 20 years, the bargain was easy to read. A crawler took your pages, and the search engine sent people back. Getting. The practical question is what this changes for SEO, content quality, and AI search visibility.

7 min read
A close up shot of a person's hand holding a smartphone displaying a Reddit thread, with a blurred open laptop in the background showing a news website.

Notes / SEO / Oct 22, 2026

The Real Reason Reddit Belongs in Your PR Strategy

On May 22, Boston.com covered a dispute involving Olivia's Kitchen in Somerville. Screenshots of a review and a sharply worded. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read
A person holding a smartphone in a brightly lit kitchen, with a tablet propped up on the counter showing a complex travel itinerary and a flight confirmation screen.

Notes / SEO / Oct 22, 2026

Google CEO Sundar Pichai Views Search Absorbed into Agentic Layer

The interviewer, Alex Heath, invoked Google Spark, a product introduced at Google I/O. Google Spark is a cloud based personal. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read
A person holding a smartphone in a brightly lit cafe, looking at a Google search result page where a colorful AI Overview box sits above the traditional blue links.

Notes / SEO / Oct 22, 2026

Google AI Overviews: Everything You Need to Know

A practical view on Google AI Overviews: Everything You Need to Know, focused on the signal to inspect, the risk to avoid, and the decision it should change.

6 min read
A close up of a server rack in a dim data center, with a single small amber warning light illuminated on one of the blade servers.

Notes / SEO / Oct 22, 2026

Google Reminds Sites to Serve a 503 During PHP Patch Downtime

"Serving a 503 (Service Unavailable) HTTP status code ensures already indexed URLs are preserved in Search while you work. Once. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read
A close up shot of a person's hand holding a smartphone in a dimly lit room, the screen glowing and reflecting on their face as they type into a chat interface.

Notes / SEO / Oct 22, 2026

Does AI Drive More Direct Traffic?

A practical view on Does AI Drive More Direct Traffic?, focused on the signal to inspect, the risk to avoid, and the decision it should change.

6 min read