Shalin Siriwardhana

Search, growth, and digital strategy notes.

Personal notes on SEO, AI search, content strategy, and durable organic growth.

Notes / SEO / Sep 11, 2026

Google Adds Post View Counts to Business Profiles

View counts appear on each post card in the Posts section of the Business Profile dashboard. The bulletin describes the number as. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

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Notes / SEO / Sep 11, 2026

Everyone Is Quoting the Same Number and Getting Different Answers

Last week, I wrote about vendor content citing sources that turned out not to exist. This is the harder version of that same. The practical question is what this changes for SEO, content quality, and AI search visibility.

8 min read

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Notes / SEO / Sep 11, 2026

A Practical Way to Use Claude to Run a Stronger CRO Audit

Before you upload a GA4 export or ask Claude to review a landing page, define the conversion the audit is meant to improve. That. The practical question is what this changes for SEO, content quality, and AI search visibility.

8 min read

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Notes / SEO / Sep 10, 2026

The Dehumanization of SEO: Displaced

Earlier this year, a prospective client reached out to discuss working together. We hopped on a call to talk through their goals,. The practical question is what this changes for SEO, content quality, and AI search visibility.

7 min read

A close up shot of a person's hand holding a smartphone displaying a Google search results page, with a blurred living room background and soft natural light.

Notes / SEO / Sep 10, 2026

Google DeepMind Develops New AI Search Ranking Model

In a very general and plain English sense, traditional search ranking systems typically have a two stage architecture with a Dual. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

A close-up shot of a customer holding a smartphone in a brightly lit cafe, with the screen showing a local business recommendation from an AI assistant.

Notes / SEO / Sep 10, 2026

How Local Businesses Can Build Visibility in AI Search

Jonathan started with a definition that described AI visibility for a local business as being the company an assistant recommends. The practical question is what this changes for SEO, content quality, and AI search visibility.

7 min read

A close-up shot of a person's hand holding a smartphone displaying a local map with several business pins, resting on a wooden cafe table next to a ceramic coffee cup.

Notes / SEO / Sep 10, 2026

A Working Framework for AI Models, 4 Signals: What 120K Mentions Reveal About Multi Location SEO

1. The Differences Between Each AI Model 4. Be a Local Role Model for All AI Models The practical question is what this changes for SEO, content quality, and AI search visibility.

8 min read

A close-up shot of a person's hand holding a smartphone displaying a search results page, with a physical notebook and a pen resting on a wooden table beside it.

Notes / SEO / Sep 10, 2026

ChatGPT, Gemini & Claude Lead AI Visibility, Is It Time to Stop Tracking Perplexity?

This argument triggered a flashback for me. In March 2002, I attended Search Engine Strategies in Boston. The dot com crash was. The practical question is what this changes for SEO, content quality, and AI search visibility.

8 min read

A close up shot of a person's hand holding a smartphone displaying a Google search result page with a visible regional filter chip at the top.

Notes / SEO / Sep 10, 2026

New Google Guide to Regional Search Features & Eligibility

Filtering by region and query type returns the matching features. The EEA has the most. Aggregator units for comparison sites and. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

A person holds a smartphone displaying a ChatGPT response with a single blue hyperlink citation, while a laptop in the background shows a Google Search Console traffic graph.

Notes / SEO / Sep 9, 2026

Brands Are Tracking AI Visibility, but Are They Measuring the Right Things?

An AI visibility score can combine at least two separate measurements. One is a mention, which happens when a brand's name is. The practical question is what this changes for SEO, content quality, and AI search visibility.

7 min read