Shalin Siriwardhana

Search, growth, and digital strategy notes.

Personal notes on SEO, AI search, content strategy, and durable organic growth.

Notes / SEO / Jul 8, 2026

A Working Framework for Questions to Ask AI Vendors Before Buying a Tool

This question should help you understand the purpose of the tool and, crucially, whether the value it creates maps to real. The practical question is what this changes for SEO, content quality, and AI search visibility.

7 min read

Notes / SEO / Jul 8, 2026

The Real Reason Most Original Data Never Gets Cited

We worked from Gauge's cited URL set: 301 live pages that AI systems cited (316 unique prompts across 7 verticals), carrying. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Jul 8, 2026

An Easy Digital PR Strategy for AI SEO

I used to do PR outreach slash brand marketing for a B2B starting around 2004. But I scaled it up for another company around 2013. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Jul 8, 2026

Reclaiming Brand Sovereignty in the AI Era

The AI labs frequently tell enterprise leaders that their large language models (LLMs) are smart enough to crawl any messy web. The practical question is what this changes for SEO, content quality, and AI search visibility.

9 min read

Notes / SEO / Jul 8, 2026

A Practical Way to Build an AI powered Content Gap Analysis Workflow

In this workflow, I use Semrush to identify competitive opportunities, Google Search Console to validate where my site is already. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Jul 8, 2026

You Can’t See How AI Ranks You, So Build What It Can Read

On June 17, the UK Competition and Markets Authority used Google's Strategic Market Status designation, granted last October on. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Jul 8, 2026

AI Search: Is Your Content Strategy Accidentally Recommending Your Competitors?

• Finding 1: Do Self Promoting Listicles Recommend Your Competitors In AI Outputs? Yes. • What's the Difference Between. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Jul 8, 2026

SEO Study: 5 Lessons from Running AI Agents Across Every Search

Where do AI answers pull citations from? Mostly from pages outside your website. In Writesonic's latest research, 96% of AI. The practical question is what this changes for SEO, content quality, and AI search visibility.

7 min read

Notes / SEO / Jul 8, 2026

Local Marketing Is Too Complex: What the Data Says & What to Do

• Step 1. Decide Who Your Chief Marketing Orchestrator Will Be • The Key Responsibilities of a CMO • Step 2. Pivot. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Jul 7, 2026

Used or Cited: the Two Ways Brands Appear in AI Search

It's important for most brands to understand AI search and begin developing an AI SEO strategy as quickly as possible. While a. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read