Shalin Siriwardhana

Search, growth, and digital strategy notes.

Personal notes on SEO, AI search, content strategy, and durable organic growth.

Notes / SEO / Jul 1, 2026

GraphRAG: What Entity first Retrieval Means for SEO

GraphRAG extends traditional retrieval augmented generation (RAG) with a knowledge graph that helps AI understand entities and. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Jul 1, 2026

New WordPress Plugin Safely and Easily Connects AI to Your Website

I saw a tweet on X where the person behind the company, John Turner, had announced his plugin. I took a look at the plugin and. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Jul 1, 2026

Fabrice Canel, Longtime Bing Search Leader, Retires from Microsoft

Canel was a well known face of Bing, often answering questions at conferences and encouraging the adoption of IndexNow. His. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Jul 1, 2026

Chrome Auto Browse Acts on Your Website, Apple’s Siri AI Only Reads It

Within a few weeks, both dominant phone platforms made an AI agent a default part of the operating system. The coverage is. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Jun 30, 2026

61% of CMOs Say Local Marketing Is Too Complex: Here’s the Fix

Value won't come from simply plugging data into an LLM. 89% of leaders said their tech investments haven't fully delivered, with. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Jun 30, 2026

How ChatGPT Actually Picks Sources (I Read the Network Traffic, Not the Outputs)

There are two ways to do such a study, and they point in opposite directions. The big studies, the ones the platforms and the. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Jun 30, 2026

The Absolute Best Way to Write Meta Descriptions

Google has multiple help pages about meta descriptions dating back to 2007 that are still relevant and offer granular details. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Jun 30, 2026

Google’s Liz Reid: Personalization Can Help Small Publishers

Reid suggests that generic, one size fits all search results tend to make everyone see the same results. She mentioned that when. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Jun 30, 2026

Multi Location Search Visibility: Winning in Google & AI

With agentic technology emerging, there may even be a point in time where users rarely visit our website at all, as the platforms. The practical question is what this changes for SEO, content quality, and AI search visibility.

7 min read

Notes / SEO / Jun 29, 2026

Buying Reddit to Win AI Citations Is the New Link Farm

404 Media reported that peptide and hormone replacement companies have been spamming r/Biohackers to get their posts scraped by. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read