Shalin Siriwardhana

Shalin Siriwardhana

Search, growth, and digital strategy notes.

Personal notes on SEO, AI search, content strategy, and durable organic growth.

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Notes / SEO / Nov 3, 2026

PageSpeed Insights Scores May Rise After Lighthouse Update

Pollard quoted a developer who had posted about how single page apps (SPAs) had seen a big improvement in their results since the. The practical question is what this changes for SEO, content quality, and AI search visibility.

7 min read
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Notes / SEO / Nov 3, 2026

A Practical Way to Build an Action oriented Second Brain for SEO

A practical view on A Practical Way to Build an Action oriented Second Brain for SEO, focused on the signal to inspect, the risk. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read
A close up shot of a person's hand holding a smartphone in a dimly lit room, the screen glowing with a chat interface showing a series of sequential questions and answers.

Notes / SEO / Nov 3, 2026

Every AI Follow up Question Is Another SEO Opportunity

A practical view on Every AI Follow up Question Is Another SEO Opportunity: the Operator's View, focused on the signal to. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read
A close up shot of a person holding a smartphone in a coffee shop, their thumb hovering over a news article headline that displays a small comment bubble icon with a high number next to it.

Notes / SEO / Nov 3, 2026

How the Athletic Gets More Clicks with One Simple Trick

It tells you, dear apathetic reader, which articles are generating discussion. It's an extremely simple, clever use of social. The practical question is what this changes for SEO, content quality, and AI search visibility.

7 min read
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Notes / SEO / Nov 2, 2026

Google Says Technical SEO Remains Key for AI SEO

The interviewer asked John Mueller about listicles. Listicles are like lists of "top companies" that have been used by companies. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read
A close up shot of a person's hand holding a smartphone showing a cryptocurrency wallet balance decreasing, with a laptop screen in the background showing a code editor.

Notes / SEO / Nov 1, 2026

Hackers Hijacked DebugBear’s DNS to Serve Malicious JavaScript

In a follow up update, DebugBear said attackers compromised its DNS records through its domain registrar. DebugBear said its. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read