Shalin Siriwardhana

Search, growth, and digital strategy notes.

Personal notes on SEO, AI search, content strategy, and durable organic growth.

Notes / SEO / Jun 22, 2026

A Working Framework for Questions That Reveal Your Real Search Performance

Is your brand showing up in the places where demand starts, not just where it converts? This goes far beyond rankings or. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Jun 22, 2026

Preferred Sources & AI Mode Are Creating Filter Bubbles, a New Discovery Problem

Preferred Sources allows people to pick publishers they want to see more of in search results. Google launched the feature in the. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Jun 22, 2026

Google Says X-Frame Options Matters for SEO

Security headers are instructions sent from web servers to browsers (HTTP directives). They tell browsers how to handle content. The practical question is what this changes for SEO, content quality, and AI search visibility.

7 min read

Notes / SEO / Jun 22, 2026

A German Court Made Google Liable for What Its AI Says About You

The Regional Court of Munich issued a temporary injunction on May 28, 2026 ( case 26 O 869/26 ) barring Google from repeating. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Jun 22, 2026

A Practical Way to Win the Gatekeeper’s ‘Yes’ with Stakeholder Co citation Gap Analysis by Citation Labs

We've been running co citation analysis on the link graph for 15 years at Citation Labs. In 2011, I published a six step co. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Jun 22, 2026

The Real Reason Continuous Learning Is Now Part of Search Performance

Search skills have a shorter shelf life than most people realize. I've sat in meetings where approaches that were solid 18 months. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Jun 21, 2026

Make Something Agents Want

Cloudflare dedicated an entire launch week to agents in April 2026. Not a single feature announcement. A week. Agent identity. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Jun 20, 2026

Deindexing Reports Keep Coming, Google Sees Nothing Unusual

The current wave traces to a late April question from Pedro Dias, a former Google employee. He asked whether others were seeing. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Jun 20, 2026

We Need to Change Our Approach to AI Prompt Tracking

One approach is sample design, as outlined by Kevin Indig on his LinkedIn post. We need to approach AI prompt tracking through. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Jun 19, 2026

Google Research Shows How AI Spam Can Be Detected

The system succeeds because it looks for the organizational structure of an attack, which is the mass reuse of a specific. The practical question is what this changes for SEO, content quality, and AI search visibility.

7 min read