Shalin Siriwardhana
Personal notes on SEO, AI search, content strategy, and durable organic growth.
Notes / SEO / May 30, 2026
Google has expanded Preferred Sources beyond Top Stories in regular search results. It's now rolling out inside AI Overviews and. The practical question is what this changes for SEO, content quality, and AI search visibility.
Notes / SEO / May 30, 2026
Reaching position 10 takes about five full screens of scrolling. On desktop, the median organic #1 result sits roughly 635 pixels. The practical question is what this changes for SEO, content quality, and AI search visibility.
Notes / SEO / May 30, 2026
A Claude brand skill is your brand's walkout song. When I played professional soccer, mine was "O Fortuna" from Carmina Burana. The practical question is what this changes for SEO, content quality, and AI search visibility.
Notes / SEO / May 29, 2026
Old school SEO metrics must be updated with new measures of success. Traditional SEO KPIs aren't completely obsolete, but many no. The practical question is what this changes for SEO, content quality, and AI search visibility.
Notes / SEO / May 28, 2026
A practical view on The AI Sameness Trap Is Quietly Eroding Your SEO Competitive Advantage, focused on the signal to inspect, the risk to avoid, and the decision it should change.
Notes / SEO / May 28, 2026
Writing was the largest category in Gorichanaz's data at 47% of observed use cases, drafting, editing, summarizing, translating,. The practical question is what this changes for SEO, content quality, and AI search visibility.
Notes / SEO / May 28, 2026
Ever heard of Crayola? Probably. It is only a little ~$1 billion company, and the default answer most people think of when. The practical question is what this changes for SEO, content quality, and AI search visibility.
Notes / SEO / May 28, 2026
Each layer influences visibility differently. The practical question is what this changes for SEO, content quality, and AI search visibility.
Notes / SEO / May 28, 2026
To some people, this may seem obvious. But it's also easily overlooked. Before you begin ideating new FAQ content, audit what's. The practical question is what this changes for SEO, content quality, and AI search visibility.
Notes / SEO / May 28, 2026
The same economics versus economics distinction I drew earlier applies here: corner shop versus Bank of England, micro. The practical question is what this changes for SEO, content quality, and AI search visibility.