Shalin Siriwardhana

Search, growth, and digital strategy notes.

Personal notes on SEO, AI search, content strategy, and durable organic growth.

Notes / SEO / Jun 7, 2026

What SEOs Should Read Before Labor Day, 5 Books for a Transformative Summer

AI Valley: Microsoft, Google, and the Trillion Dollar Race to Cash In on Artificial Intelligence by Gary Rivlin (Harper Business,. The practical question is what this changes for SEO, content quality, and AI search visibility.

5 min read

Notes / SEO / Jun 7, 2026

Google’s New Guidance Claims Authority Over SEO, Tools, and AEO/GEO

Google's new guidance is specifically about third party SEO tools and third party SEO advice. It expressly asserts its own. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Jun 6, 2026

Google Gives Sites AI Search Opt Out, but Not the Data to Use It

The CMA designated Google as having strategic market status in the UK search in October. In January, it opened a consultation on. The practical question is what this changes for SEO, content quality, and AI search visibility.

10 min read

Notes / SEO / Jun 6, 2026

Your Next AI Visitor Will Know Who Sent It

Google's Gemini Deep Research Max, in public preview on the paid API tier from April 21, can pull from four input classes in a. The practical question is what this changes for SEO, content quality, and AI search visibility.

9 min read

Notes / SEO / Jun 6, 2026

Google’s Updated Guidance Urges FTC Complaints Against Shady SEOs

Google added AEO/GEO services to their list of useful and typical services offered by SEOs. Review of your site content or. The practical question is what this changes for SEO, content quality, and AI search visibility.

8 min read

Notes / SEO / Jun 5, 2026

A Working Framework for Ways to Track AI Search Visibility When Attribution Falls Short

Search has already been moving toward zero click experiences for years. Featured snippets, knowledge panels, local packs, and. The practical question is what this changes for SEO, content quality, and AI search visibility.

7 min read

Notes / SEO / Jun 5, 2026

Delegation Search: Why Users Outsource Decisions to AI

At the heart of this shift from search to delegation is basic human psychology. Our brains are wired for cognitive ease. We. The practical question is what this changes for SEO, content quality, and AI search visibility.

9 min read

Notes / SEO / Jun 5, 2026

Google Tests AI Search Data, UK Requires Opt Out, SEO Pulse

Google is testing two new Search Console features for AI search visibility. A toggle lets you control whether your site appears. The practical question is what this changes for SEO, content quality, and AI search visibility.

8 min read

Notes / SEO / Jun 5, 2026

Understanding a Migration Hangover Traffic Drop & How Do You Avoid It?

A SEO migration hangover is the prolonged, significant, and often avoidable drop in organic traffic that follows a website. The practical question is what this changes for SEO, content quality, and AI search visibility.

9 min read

Notes / SEO / Jun 5, 2026

Google’s May Core Update Favored Pages That Match Intent

Some high authority domains experienced drops, including nytimes.com and nih.gov. Original sources gained while third parties. The practical question is what this changes for SEO, content quality, and AI search visibility.

9 min read