Shalin Siriwardhana

Shalin Siriwardhana

Search, growth, and digital strategy notes.

Personal notes on SEO, AI search, content strategy, and durable organic growth.

A close up shot of a laptop screen showing a Chrome browser window with a technical SEO extension active, sitting on a wooden table next to a cup of coffee.

Notes / SEO / Oct 1, 2026

Using Local (AI) Compute to Reduce Reliance on Frontier Models

Running AI locally is where we use our own hardware (phone, computer, laptop) to do the compute work without sending it off. The practical question is what this changes for SEO, content quality, and AI search visibility.

7 min read
A close up shot of a person's hand holding a smartphone displaying a chat interface with a positive recommendation for a business, resting on a clean wooden table.

Notes / SEO / Sep 30, 2026

Yes, You Can Change AI’s Opinion. Here’s How.

1. Why AI Answers Surface Negative Reviews Without Context 2. What the Data Shows About AI Recommendations Before & After Added. The practical question is what this changes for SEO, content quality, and AI search visibility.

8 min read
A close-up shot of a smartphone screen displaying a white warning page with black text on the Amazon website, held by a person in a dimly lit room.

Notes / SEO / Sep 30, 2026

Amazon Blocked Meta’s Muse, and Robots.txt Had Nothing to Say

Conditions of Use is the agreement a shopper accepts when they open an Amazon account, and Meta has nothing to do with it. Amazon. The practical question is what this changes for SEO, content quality, and AI search visibility.

7 min read
A person holding a smartphone in one hand while a laptop screen remains open and untouched on a table beside them, showing a clear preference for the mobile device.

Notes / SEO / Sep 29, 2026

Google Desktop CTR Fell in Q2 While Mobile Rose, Data Shows

The Q2 report shows changes in average international click through rates by position from April to June compared to January to. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read