Shalin Siriwardhana

Search, growth, and digital strategy notes.

Personal notes on SEO, AI search, content strategy, and durable organic growth.

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Notes / SEO / Sep 10, 2026

A Working Framework for AI Models, 4 Signals: What 120K Mentions Reveal About Multi Location SEO

1. The Differences Between Each AI Model 4. Be a Local Role Model for All AI Models The practical question is what this changes for SEO, content quality, and AI search visibility.

8 min read

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Notes / SEO / Sep 10, 2026

ChatGPT, Gemini & Claude Lead AI Visibility, Is It Time to Stop Tracking Perplexity?

This argument triggered a flashback for me. In March 2002, I attended Search Engine Strategies in Boston. The dot com crash was. The practical question is what this changes for SEO, content quality, and AI search visibility.

8 min read

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Notes / SEO / Sep 10, 2026

New Google Guide to Regional Search Features & Eligibility

Filtering by region and query type returns the matching features. The EEA has the most. Aggregator units for comparison sites and. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

A person holds a smartphone displaying a ChatGPT response with a single blue hyperlink citation, while a laptop in the background shows a Google Search Console traffic graph.

Notes / SEO / Sep 9, 2026

Brands Are Tracking AI Visibility, but Are They Measuring the Right Things?

An AI visibility score can combine at least two separate measurements. One is a mention, which happens when a brand's name is. The practical question is what this changes for SEO, content quality, and AI search visibility.

7 min read

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Notes / SEO / Sep 9, 2026

How AI Is Reshaping Search Intent, What 2 Studies Reveal

We must first understand exactly how user behavior is shifting (and Google has already provided critical clues by sharing its. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

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Notes / SEO / Sep 9, 2026

The AI Hours Nobody on Your Marketing Team Is Counting

HubSpot reports 91% of marketing leaders say their teams use AI, and 66% say their company builds its own internal AI tools for. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

A close up shot of a person's hand holding a smartphone displaying a Google search result page with a hotel booking carousel, set against a blurred European city street background.

Notes / SEO / Sep 9, 2026

Google Rolls Out Redesigned Search Results Across the EEA

The aggregator unit covers hotel, flight, long distance train or bus, and product queries. It's open to vertical search services,. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

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Notes / SEO / Sep 9, 2026

UK Publisher Loses 98% of News Search Visibility After.com Move

NewzDash monitored the.co.uk domain for 14 months before the move. Shehata notes it held 1% to 2% visibility across the news. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

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Notes / SEO / Sep 9, 2026

Google Says Old Low Value Pages May Affect Site Recovery

Mueller mentioned that the older pages on the site might still be influencing how Google's systems perceive it today. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

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Notes / SEO / Sep 9, 2026

InMotion Cloud Debuts Fixed Price Managed Cloud

A practical view on InMotion Cloud Debuts Fixed Price Managed Cloud: the Practical Angle, focused on the signal to inspect, the. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read