Shalin Siriwardhana

Search, growth, and digital strategy notes.

Personal notes on SEO, AI search, content strategy, and durable organic growth.

Notes / SEO / Aug 13, 2026

Most AI Visibility Gains Are Just Technical Debt Repayment

Every website accumulates technical debt over time. A redesign introduces duplicate URLs that are never fully consolidated. A. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Aug 13, 2026

Your B2B SEO Can Win the Click and Lose the Consideration

Traditional SEO reporting focuses on rankings, impressions, clicks, and sessions. These metrics still matter, but they no longer. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Aug 13, 2026

How Do I Know If AI Overviews Are Taking Clicks from My Site and What Can I Do About It?

Given the impact that a reduction in clicks could have on SEO performance, it is critical that we develop a way to identify how. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Aug 13, 2026

A Practical Way to Create Health & YMYL Content That Performs in AI Search

YMYL, short for "Your Money or Your Life," is a term Google introduced for content that could affect a person's health, financial. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Aug 12, 2026

Cloudflare Gives AI Agents Wallets That Pay for What They Access

Wallets come in two kinds. An Account Wallet belongs to a human and holds the funds. It delegates capped spending to Virtual. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Aug 12, 2026

Community Signals Are AI’s Largest Third party Source

The data comes from an analysis I ran for G2 in February 2026. Source: ~35,000 citation URLs captured in Profound. Coverage: US. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Aug 12, 2026

A Practical Way to Use MCP to Get More Data from the Tools You Already Use

A few months ago, I set out to learn why a client's competitor was growing so fast. Ahrefs showed me their winning pages and. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Aug 12, 2026

ChatGPT’s Search Index Serves Small Sites Too, Data Shows

ChatGPT's server stream tagged each web result with the name of the pipeline that fetched it, and one of the four values was. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Aug 12, 2026

Anthropic Adds AI Text Watermarking to Claude Models Worldwide

Anthropic said it will begin embedding machine readable watermarks into text generated by new Claude AI models worldwide. This. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Aug 12, 2026

The Metric Most SEOs Are Still Not Measuring in the Age of AI

Truth to be told, they were incomplete before, but the introduction of LLMs into search journeys just amplified the blind spot in. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read