Shalin Siriwardhana
Personal notes on SEO, AI search, content strategy, and durable organic growth.
Notes / SEO / Jul 16, 2026
Google has multiple public and leaked systems that appear to evaluate originality, effort, and unique contribution, see. The practical question is what this changes for SEO, content quality, and AI search visibility.
Notes / SEO / Jul 16, 2026
The moment a prospect looks at pricing, they stop browsing and start comparing. High buyer intent, bottom of the funnel. That. The practical question is what this changes for SEO, content quality, and AI search visibility.
Notes / SEO / Jul 16, 2026
Google's AI Mode increased citations to google.com by 8.4x in about two months, making it the No. 2 cited domain in Profound's. The practical question is what this changes for SEO, content quality, and AI search visibility.
Notes / SEO / Jul 16, 2026
Google's AI Mode showed text ads on 29.45% of commercial queries in a new SE Ranking study, less than a year after ads began. The practical question is what this changes for SEO, content quality, and AI search visibility.
Notes / SEO / Jul 15, 2026
A/B testing is when one or more versions of a web page is shown to users. The reason for doing this is generally for testing. The practical question is what this changes for SEO, content quality, and AI search visibility.
Notes / SEO / Jul 15, 2026
"I suspect you're overthinking it, Google has practice dealing with lots of websites so I wouldn't expect you to see any visible. The practical question is what this changes for SEO, content quality, and AI search visibility.
Notes / SEO / Jul 15, 2026
Most searches nowadays often don't lead directly to a click on the open web. According to Rand Fishkin's analysis of Similarweb. The practical question is what this changes for SEO, content quality, and AI search visibility.
Notes / SEO / Jul 15, 2026
In almost every other industry, the ultimate goal of SEO is to secure a high ranking organic text listing. In the travel sector,. The practical question is what this changes for SEO, content quality, and AI search visibility.
Notes / SEO / Jul 15, 2026
Visual semantics is a meaning model for segmenting, classifying, and understanding documents by working alongside textual. The practical question is what this changes for SEO, content quality, and AI search visibility.
Notes / SEO / Jul 14, 2026
The most dangerous assumption in programmatic SEO is that publishing a page guarantees Google will evaluate it. Google does not. The practical question is what this changes for SEO, content quality, and AI search visibility.