Shalin Siriwardhana

Search, growth, and digital strategy notes.

Personal notes on SEO, AI search, content strategy, and durable organic growth.

A close-up shot of a person holding a smartphone in a car dealership lot, the screen showing a detailed AI-generated vehicle history report while a truck stands in the background.

Notes / SEO / Oct 1, 2026

AI Changed Your Buyer Faster Than Your Business Can Adapt

The buyer arrives in the middle of a decision, not at the start of one. The research, the comparison, and the narrowing all. The practical question is what this changes for SEO, content quality, and AI search visibility.

8 min read

A close up shot of a person's hand holding a smartphone displaying a Google Search results page with an AI Overview at the top, resting on a wooden table.

Notes / SEO / Oct 1, 2026

Nothing Is on Fire at Google

Let's give the other side its full due. Google crawls the web, runs Chrome and Android, owns YouTube and sells Workspace to. The practical question is what this changes for SEO, content quality, and AI search visibility.

9 min read

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Notes / SEO / Oct 1, 2026

Judge Acknowledges Publisher Harm but Dismisses Google Antitrust Claims

The judge's order acknowledges that publishers and the employees of publishers are suffering and notes that he is not. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

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Notes / SEO / Oct 1, 2026

Understanding Common Structured Data Mistakes That Hurt AI Visibility?

One of the most understandable mistakes is to treat structured markup as something that just needs to be done without considering. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

A close up shot of a person's hand holding a smartphone displaying a web browser with a long URL containing utm parameters in the address bar.

Notes / SEO / Oct 1, 2026

Google Gemini Adds UTM Parameters for Referral Attribution

Traffic from AI chatbots like Gemini can show up as "direct" in analytics packages like GA4. Direct is the fallback used when. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

A close up shot of a person holding a smartphone in a physical store, with the screen showing a chat interface recommending a national big box retailer while surrounded by local boutique shelving.

Notes / SEO / Oct 1, 2026

ChatGPT and Google AI Favor Large Retailers in Shopping Answers

A practical view on ChatGPT and Google AI Favor Large Retailers in Shopping Answers, focused on the signal to inspect, the risk to avoid, and the decision it should change.

6 min read

A close up shot of a laptop screen showing a Chrome browser window with a technical SEO extension active, sitting on a wooden table next to a cup of coffee.

Notes / SEO / Oct 1, 2026

Using Local (AI) Compute to Reduce Reliance on Frontier Models

Running AI locally is where we use our own hardware (phone, computer, laptop) to do the compute work without sending it off. The practical question is what this changes for SEO, content quality, and AI search visibility.

7 min read

A close-up shot of a person's hand scrolling through a Reddit thread on a smartphone, with a physical notebook and a pen resting on a wooden table beside it.

Notes / SEO / Sep 30, 2026

Wikipedia, Podcasts & Reddit Now Drive AI Citations, Ask Your PR Team How They Did It

Muck Rack's analysis of more than 25 million AI cited links puts Wikipedia as the single most cited domain in ChatGPT, and. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

A close up shot of a person's hand holding a smartphone displaying a long text thread, resting on a wooden cafe table next to a half empty ceramic coffee cup.

Notes / SEO / Sep 30, 2026

What You Lose When AI Starts Handling Your Conversations and Decisions

A practical view on What You Lose When AI Starts Handling Your Conversations and Decisions, focused on the signal to inspect, the risk to avoid, and the decision it should change.

6 min read

A close up shot of a person's hand holding a smartphone in a dimly lit room, the screen glowing with a long AI generated text response and several small source citations at the bottom.

Notes / SEO / Sep 30, 2026

What 9 Million AI Answers Reveal About Search Visibility

A practical view on What 9 Million AI Answers Reveal About Search Visibility, focused on the signal to inspect, the risk to avoid, and the decision it should change.

6 min read