Shalin Siriwardhana

Search, growth, and digital strategy notes.

Personal notes on SEO, AI search, content strategy, and durable organic growth.

Notes / SEO / Jul 14, 2026

A Practical Way to Justify GEO Investment Without Perfect Attribution

Actually, my daughter didn't care about the outcome of the A/B test. She didn't care how many people stopped by the stand. She. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Jul 13, 2026

Evergreen Content Is Over, the Individual Is the Only Strategy Left

The migration is well underway. Some journalists have been pushed out by rounds of cuts as publisher revenue collapses. Others. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Jul 13, 2026

A Working Framework for SEO Priorities for AI Shopping

For ecommerce and service brands, brand knowledge infrastructure has historically meant maintaining a Google Business Profile,. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Jul 13, 2026

Only 28% of Americans Trust AI Search, and That Gap Is Your SEO Opening

Here is the number that should recalibrate a lot of 2026 planning. Among the 19 markets YouGov surveyed, the U.S. has the lowest. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Jul 13, 2026

A Practical Way to Close the Identity Gap Between Your Brand, Search, AI, and Buyers

Every technical decision is a signal: the homepage copy, the internal links, the schema, and the brand saying one thing on. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Jul 13, 2026

AI Agent Standards: What Do We Need to Know?

These standards impact different parts of the agent journey, and they impact in different ways. The map (below) looks at whether. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Jul 12, 2026

The WebMCP Tools You Expose to Agents Can Be Used to Hijack Them

Chrome's agent security guidance describes two attack vectors, and both arrive through the tools a website exposes. The first is. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Jul 11, 2026

Google Says Canonical Re Evaluation Can Take Up to Two Weeks

Google groups pages together when it perceives them to have the same or very similar main content, then selects one as the. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Jul 11, 2026

AI Visibility Rankings Aren’t Stable, New Research Shows It’s Mostly Statistical Noise

Repeatedly querying SearchGPT, Gemini, or Perplexity with the same question can produce different sources each time. They're. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Jul 11, 2026

Google Business Profiles Showing Empty Review Dashboards

This is the second review problem to reach Business Profiles in about a week. Around July 3, people reported a different issue. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read