Shalin Siriwardhana

Shalin Siriwardhana

Search, growth, and digital strategy notes.

Personal notes on SEO, AI search, content strategy, and durable organic growth.

Buying Reddit to Win AI Citations Is the New Link Farm: the Practical Angle

Notes / SEO / Jun 29, 2026

Buying Reddit to Win AI Citations Is the New Link Farm

404 Media reported that peptide and hormone replacement companies have been spamming r/Biohackers to get their posts scraped by. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read
Search and Agents Are One Product. You Only Need One Playbook: the Practical Angle

Notes / SEO / Jun 28, 2026

Search and Agents Are One Product. You Only Need One Playbook

Pichai gave two interviews this spring that together draw the clearest picture of where Google Search is headed. On the Cheeky. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read
Google’s Spam Update Now Reaches AI Answers. Enforcement Is Hard: the Practical Angle

Notes / SEO / Jun 27, 2026

Google’s Spam Update Now Reaches AI Answers. Enforcement Is Hard

SE Ranking's tracking of AI Mode found Google increasingly pointing to its own properties, with self citations up to roughly a. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read
Bruce Clay, One of the Founding Figures of SEO, Has Died: the Operator's View

Notes / SEO / Jun 27, 2026

Bruce Clay, One of the Founding Figures of SEO, Has Died

Clay was among the cohort of SEOs who were learning and applying the art of optimization in the mid nineteen nineties. While the. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read
A Third of Fintech Is Invisible to AI Agents: the Practical Angle

Notes / SEO / Jun 27, 2026

A Third of Fintech Is Invisible to AI Agents

Most AI visibility coverage focuses on schema markup, structured content, brand authority signals, and optimization for AI. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read
A Working Framework for Content Audit Workflows to Build in Claude

Notes / SEO / Jun 27, 2026

A Working Framework for Content Audit Workflows to Build in Claude

If you're uncomfortable creating skills or workflows, page level audits are a great starting point. These four audits work on a. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read