Shalin Siriwardhana

Search, growth, and digital strategy notes.

Personal notes on SEO, AI search, content strategy, and durable organic growth.

Google Gives Sites AI Search Opt-Out, but Not the Data to Use It: the Strategic Visibility Angle

Notes / SEO / Jun 6, 2026

Google Gives Sites AI Search Opt Out, but Not the Data to Use It

The CMA designated Google as having strategic market status in the UK search in October. In January, it opened a consultation on. The practical question is what this changes for SEO, content quality, and AI search visibility.

Your Next AI Visitor Will Know Who Sent It: the Practical Angle

Notes / SEO / Jun 6, 2026

Your Next AI Visitor Will Know Who Sent It

Google's Gemini Deep Research Max, in public preview on the paid API tier from April 21, can pull from four input classes in a. The practical question is what this changes for SEO, content quality, and AI search visibility.

Delegation Search: Why Users Outsource Decisions to AI: the Practical Angle

Notes / SEO / Jun 5, 2026

Delegation Search: Why Users Outsource Decisions to AI

At the heart of this shift from search to delegation is basic human psychology. Our brains are wired for cognitive ease. We. The practical question is what this changes for SEO, content quality, and AI search visibility.

Google Tests AI Search Data, UK Requires Opt Out – SEO Pulse: the Strategic Visibility Angle

Notes / SEO / Jun 5, 2026

Google Tests AI Search Data, UK Requires Opt Out, SEO Pulse

Google is testing two new Search Console features for AI search visibility. A toggle lets you control whether your site appears. The practical question is what this changes for SEO, content quality, and AI search visibility.

Google’s May Core Update Favored Pages That Match Intent: the Practical Angle

Notes / SEO / Jun 5, 2026

Google’s May Core Update Favored Pages That Match Intent

Some high authority domains experienced drops, including nytimes.com and nih.gov. Original sources gained while third parties. The practical question is what this changes for SEO, content quality, and AI search visibility.

Google Launches Search Profiles for Creators with 100K Followers: the Practical Angle

Notes / SEO / Jun 5, 2026

Google Launches Search Profiles for Creators with 100K Followers

Creators can customize their profile with an avatar, bio, website link, and linked social and video accounts. Rene Ritchie,. The practical question is what this changes for SEO, content quality, and AI search visibility.

The Real Reason So Much SEO Work No Longer Drives Growth

Notes / SEO / Jun 4, 2026

The Real Reason So Much SEO Work No Longer Drives Growth

Three things have quietly fallen off the list of activities worth paying for at the volume we used to. The practical question is what this changes for SEO, content quality, and AI search visibility.