Shalin Siriwardhana

Search, growth, and digital strategy notes.

Personal notes on SEO, AI search, content strategy, and durable organic growth.

Notes / SEO / Aug 12, 2026

ChatGPT’s Search Index Serves Small Sites Too, Data Shows

ChatGPT's server stream tagged each web result with the name of the pipeline that fetched it, and one of the four values was. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Aug 12, 2026

Anthropic Adds AI Text Watermarking to Claude Models Worldwide

Anthropic said it will begin embedding machine readable watermarks into text generated by new Claude AI models worldwide. This. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Aug 12, 2026

The Metric Most SEOs Are Still Not Measuring in the Age of AI

Truth to be told, they were incomplete before, but the introduction of LLMs into search journeys just amplified the blind spot in. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Aug 12, 2026

Organic Traffic Dropped? What to Tell Clients & the AI Visibility Metrics to Report Instead

An AI Overview answers the search query, so the click never gets made. Or someone asks an AI assistant for a recommendation,. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Aug 11, 2026

How TransUnion’s AI Findings Should Change the Way SEOs Pitch GEO

TransUnion commissioned United Talent Agency's brand advisory division to survey 100 senior marketing and technology leaders at. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Aug 11, 2026

A 5-layer Framework for Measuring AI Search Performance

If traffic no longer tells the whole story, what should you measure instead? A single attribution metric won't solve the problem. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Aug 11, 2026

The Real Reason the Traditional Link Building Model No Longer Works for AI Search

Yes. Links still matter because, without a certain baseline level of authority, competitive SEO thresholds become hard to clear. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Aug 10, 2026

Common Crawl Published a Manual for Being Visible to AI, I Automated It

The crawling has run monthly since 2008, and the snapshots are the raw material for C4, RefinedWeb, RedPajama, Dolma, FineWeb and. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Aug 10, 2026

A Practical Way to Remove Negative Content from Google Before AI Answers Cite It

Three different outcomes get called "removal," and conflating them is where most of the wasted effort comes from. Removal: The. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Aug 8, 2026

AI’s Impact Is Outrunning Measurement: the Trust and Attribution Gap Facing Brands

Indig's research found that roughly three out of four consumers pick the top result in an AI shortlist, unless a brand they. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read