Shalin Siriwardhana

Search, growth, and digital strategy notes.

Personal notes on SEO, AI search, content strategy, and durable organic growth.

Notes / SEO / Jun 5, 2026

A Working Framework for Ways to Track AI Search Visibility When Attribution Falls Short

Search has already been moving toward zero click experiences for years. Featured snippets, knowledge panels, local packs, and. The practical question is what this changes for SEO, content quality, and AI search visibility.

7 min read

Notes / SEO / Jun 5, 2026

Delegation Search: Why Users Outsource Decisions to AI

At the heart of this shift from search to delegation is basic human psychology. Our brains are wired for cognitive ease. We. The practical question is what this changes for SEO, content quality, and AI search visibility.

9 min read

Notes / SEO / Jun 5, 2026

Google Tests AI Search Data, UK Requires Opt Out, SEO Pulse

Google is testing two new Search Console features for AI search visibility. A toggle lets you control whether your site appears. The practical question is what this changes for SEO, content quality, and AI search visibility.

9 min read

Notes / SEO / Jun 5, 2026

Understanding a Migration Hangover Traffic Drop & How Do You Avoid It?

A SEO migration hangover is the prolonged, significant, and often avoidable drop in organic traffic that follows a website. The practical question is what this changes for SEO, content quality, and AI search visibility.

9 min read

Notes / SEO / Jun 5, 2026

Google’s May Core Update Favored Pages That Match Intent

Some high authority domains experienced drops, including nytimes.com and nih.gov. Original sources gained while third parties. The practical question is what this changes for SEO, content quality, and AI search visibility.

9 min read

Notes / SEO / Jun 5, 2026

Google Launches Search Profiles for Creators with 100K Followers

Creators can customize their profile with an avatar, bio, website link, and linked social and video accounts. Rene Ritchie,. The practical question is what this changes for SEO, content quality, and AI search visibility.

10 min read

Notes / SEO / Jun 4, 2026

The Real Reason So Much SEO Work No Longer Drives Growth

Three things have quietly fallen off the list of activities worth paying for at the volume we used to. The practical question is what this changes for SEO, content quality, and AI search visibility.

9 min read

Notes / SEO / Jun 4, 2026

You Can Finally Measure Content Alignment. That’s the Dangerous Part

Gerard Salton's SMART system at Cornell introduced the vector space model for document retrieval in the 1960s. The core insight. The practical question is what this changes for SEO, content quality, and AI search visibility.

9 min read

Notes / SEO / Jun 4, 2026

AI in the Wild: Confident, Wrong, and Weirdly Expensive

I'm currently helping migrate a client's FAQ hub from a provider hosted subdomain to a self hosted implementation. The FAQ lives. The practical question is what this changes for SEO, content quality, and AI search visibility.

7 min read

Notes / SEO / Jun 4, 2026

The Real Reason Users Are Fleeing to AI Free Search & What It Means for SEO

As an industry, we're focused on this narrative of total disruption, and we are seeing disruption and movement away from what has. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read