Shalin Siriwardhana

Shalin Siriwardhana

Search, growth, and digital strategy notes.

Personal notes on SEO, AI search, content strategy, and durable organic growth.

A Practical Way to Measure Prompt-level Visibility in AI Search

Notes / SEO / Jul 6, 2026

A Practical Way to Measure Prompt level Visibility in AI Search

The biggest mistake marketers make is trying to recreate traditional SEO reports, because there is no universal "position 1". The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read
A Working Framework for SEO Priorities to Rethink for AI Search

Notes / SEO / Jul 6, 2026

A Working Framework for SEO Priorities to Rethink for AI Search

AI systems need to "know" your brand exists and what it stands for before they'll cite you. Entity recognition is foundational to. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read
Google Answers Question About LLMs-Author.txt for SEO: the Operator's View

Notes / SEO / Jul 6, 2026

Google Answers Question About LLMs Author.txt for SEO

Apparently the LLMs author.txt may not be a real thing, as in there is no official proposal for it, much less an actual standard. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read
Build an OKF Brain Like Mine!: the Practical Angle

Notes / SEO / Jul 6, 2026

Build an OKF Brain Like Mine!

Every OKF file starts with what is called YAML frontmatter. This is a small block of metadata at the top of your markdown file. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read
The Real Reason Meta AI Could Become Search’s Sleeping Giant

Notes / SEO / Jul 6, 2026

The Real Reason Meta AI Could Become Search’s Sleeping Giant

The AI search debate is too preoccupied with model quality and channel ownership. Which tool is smarter? Which answer engine. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read
Google’s Open Knowledge Format Could Work for Websites, Too: the Practical Angle

Notes / SEO / Jul 6, 2026

Google’s Open Knowledge Format Could Work for Websites, Too

On June 13, 2026, Google's data team published the Open Knowledge Format, or OKF, a way to represent a body of knowledge as a. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read
Safari’s New MCP Server Enables AI Debugging for SEO and CWV: the Operator's View

Notes / SEO / Jul 6, 2026

Safari’s New MCP Server Enables AI Debugging for SEO and CWV

The model context protocol (MCP) is an open protocol standard introduced by Anthropic in 2024 that enables AI models to connect. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read
Google Put AI Visibility Inside the SEO Tool on Purpose: the Operator's View

Notes / SEO / Jul 5, 2026

Google Put AI Visibility Inside the SEO Tool on Purpose

Google's announcement puts the new data in Search Console as generative AI performance reports. They report impressions: how. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read
Lighthouse Fails Your Llms.txt Without Markdown Links: the Practical Angle

Notes / SEO / Jul 3, 2026

Lighthouse Fails Your Llms.txt Without Markdown Links

I ran the audit via the Lighthouse CLI: npx lighthouse@latest https://nohacks.co --only categories=agentic browsing. Six audits. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read
Where Clicks Go, What Agents Skip, Who’s Leaving Bing – SEO Pulse: the Operator's View

Notes / SEO / Jul 3, 2026

Where Clicks Go, What Agents Skip, Who’s Leaving Bing, SEO Pulse

Researchers shared new data from a randomized field experiment on Google's AI Overviews. They found no measurable difference in. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read