Shalin Siriwardhana

Search, growth, and digital strategy notes.

Personal notes on SEO, AI search, content strategy, and durable organic growth.

Notes / SEO / Jun 26, 2026

81.8% of My ‘AI Assistant’ Traffic Was Fake. the Googlebot Number Was Worse

When a bot fetches your page, it announces a name. ChatGPT User. Claude User. Googlebot. CCBot, or whoever they say they are. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Jun 26, 2026

Google Desktop CTR Climbs While Mobile Dips, Report Finds

First, note that the desktop mobile comparison uses data from AWR's CTR tracking tool, which reflects dataset specific movement. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Jun 26, 2026

Google Answers Question About SEO for AI Agents

An SEO asked Mueller on Bluesky whether Google's guidance around satisfying user experiences, including principles around things. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Jun 26, 2026

Google Spam Update Rolls Out, AI Manipulation in Scope, SEO Pulse

Google began rolling out the June spam update on June 24. Key facts: Google announced the rollout on its Search Status Dashboard,. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Jun 26, 2026

Your AI Salesforce Is Already Selling Your Brand. the Question Is Who Trained It.

The process is the day to day methodology. It sits above your existing disciplines, SEO, content, PR, paid media, and digital. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Jun 26, 2026

The Paid Brand Mention Problem in GEO

I've personally audited the work of top rated GEO vendors offering brand mention outreach services. What I've uncovered is that. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Jun 25, 2026

What If You Were Held Accountable for Your AI Slop?

For the last few years, nearly every AI platform has relied on some version of the same disclaimer: "AI can make mistakes. Please. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Jun 25, 2026

A Practical Way to Use Google Query Expansion to Improve Content Visibility

Google query expansion was designed to prevent zero result searches for long tail queries. It broadens a searcher's query to. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Jun 25, 2026

AI Search Optimization Isn’t the Hard Part, It’s Getting Buy In

Carter's session rests on one distinction that does most of the conceptual work. Memory is what an AI assistant infers passively. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Jun 25, 2026

Google Begins Rolling Out the June 2026 Spam Update

This is the second spam update Google has announced in 2026. The March spam update finished in under a day, the fastest spam. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read