Shalin Siriwardhana

Search, growth, and digital strategy notes.

Personal notes on SEO, AI search, content strategy, and durable organic growth.

A Practical Way to Approach Build-versus-buy Decisions for SEO

Notes / SEO / Jun 23, 2026

A Practical Way to Approach Build versus buy Decisions for SEO

AI has lowered the barrier to experimentation. Even without technical knowledge, you can now create a custom GPT, build a. The practical question is what this changes for SEO, content quality, and AI search visibility.

Google Cautions Against Markdown Versions of Websites for AI SEO: the Operator's View

Notes / SEO / Jun 23, 2026

Google Cautions Against Markdown Versions of Websites for AI SEO

The first point that Google's Martin Splitt touched on is that markdown by itself may not be a good user experience. He. The practical question is what this changes for SEO, content quality, and AI search visibility.

Google Says X-Frame-Options Matters for SEO: the Operator's View

Notes / SEO / Jun 22, 2026

Google Says X-Frame Options Matters for SEO

Security headers are instructions sent from web servers to browsers (HTTP directives). They tell browsers how to handle content. The practical question is what this changes for SEO, content quality, and AI search visibility.

A German Court Made Google Liable for What Its AI Says About You: the Practical Angle

Notes / SEO / Jun 22, 2026

A German Court Made Google Liable for What Its AI Says About You

The Regional Court of Munich issued a temporary injunction on May 28, 2026 ( case 26 O 869/26 ) barring Google from repeating. The practical question is what this changes for SEO, content quality, and AI search visibility.