Shalin Siriwardhana

Search, growth, and digital strategy notes.

Personal notes on SEO, AI search, content strategy, and durable organic growth.

What Not to Automate with AI: the SEO Deskilling Trap: the Operator's View

Notes / SEO / Jun 3, 2026

What Not to Automate with AI: the SEO Deskilling Trap

Anthropic also publishes a quarterly Economic Index report, analyzing Claude usage data to track how people are working with AI. The practical question is what this changes for SEO, content quality, and AI search visibility.

Understanding the Agentic Web?

Notes / SEO / Jun 3, 2026

Understanding the Agentic Web?

Three visitor classes read websites today: humans, crawlers, and agents. Humans load pages in browsers. Crawlers fetch pages to. The practical question is what this changes for SEO, content quality, and AI search visibility.

How a 200-person Company Competes with a $160B Giant in AI Search: the Strategic Visibility Angle

Notes / SEO / Jun 3, 2026

How a 200 person Company Competes with a $160B Giant in AI Search

For years, Descript has been known as a podcast editing tool. That matters, because when people talk about podcast editing,. The practical question is what this changes for SEO, content quality, and AI search visibility.

Microsoft Web IQ Gives AI Agents Bing Grounding APIs: the Practical Angle

Notes / SEO / Jun 3, 2026

Microsoft Web IQ Gives AI Agents Bing Grounding APIs

Web IQ uses a rebuilt retrieval stack based on the Bing index, redesigning how content is indexed, ranked, and selected. AI. The practical question is what this changes for SEO, content quality, and AI search visibility.

Google’s May Core Update Complete After Volatile Rollout: the Practical Angle

Notes / SEO / Jun 2, 2026

Google’s May Core Update Complete After Volatile Rollout

When the update launched, Marie Haynes, founder of Marie Haynes Consulting Inc., connected the timing to changes Google announced. The practical question is what this changes for SEO, content quality, and AI search visibility.

How SEO Turns Customer Success into AI-readable Proof: the Operator's View

Notes / SEO / Jun 2, 2026

How SEO Turns Customer Success into AI readable Proof

OPIDC stands for onboarded, performed, integrated, devoted, and codified. The first four stages map to the customer success. The practical question is what this changes for SEO, content quality, and AI search visibility.

Google Says LLMs.txt Is Purely Speculative… for Now: the Practical Angle

Notes / SEO / Jun 2, 2026

Google Says LLMs.txt Is Purely Speculative… for Now

A discussion on Reddit asked about the apparently conflicting guidance from Google. The person asking the question noted that. The practical question is what this changes for SEO, content quality, and AI search visibility.

How ‘it’s Just SEO’ Took Over the GEO Conversation: the Operator's View

Notes / SEO / Jun 2, 2026

How ‘it’s Just SEO’ Took Over the GEO Conversation

Memetics isn't new. Richard Dawkins coined the term in "The Selfish Gene" in 1976, proposing that ideas, behaviors, and phrases. The practical question is what this changes for SEO, content quality, and AI search visibility.