Shalin Siriwardhana

Shalin Siriwardhana

Search, growth, and digital strategy notes.

Personal notes on SEO, AI search, content strategy, and durable organic growth.

A close up shot of a person's hand holding a smartphone displaying a Google search result page with a hotel booking carousel, set against a blurred European city street background.

Notes / SEO / Sep 9, 2026

Google Rolls Out Redesigned Search Results Across the EEA

The aggregator unit covers hotel, flight, long distance train or bus, and product queries. It's open to vertical search services,. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read
A close-up of a person's hand holding a smartphone displaying a news website with a blank white screen, resting on a wooden table next to a cup of coffee.

Notes / SEO / Sep 9, 2026

UK Publisher Loses 98% of News Search Visibility After.com Move

NewzDash monitored the.co.uk domain for 14 months before the move. Shehata notes it held 1% to 2% visibility across the news. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read
A close up shot of a person's hand holding a smartphone displaying a search results page, with a blurred laptop screen in the background showing a code editor.

Notes / SEO / Sep 9, 2026

Google Says Old Low Value Pages May Affect Site Recovery

Mueller mentioned that the older pages on the site might still be influencing how Google's systems perceive it today. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read
A close up shot of a server rack in a dimly lit data center, focusing on a single glowing blue status light on a blade server.

Notes / SEO / Sep 9, 2026

InMotion Cloud Debuts Fixed Price Managed Cloud

A practical view on InMotion Cloud Debuts Fixed Price Managed Cloud: the Practical Angle, focused on the signal to inspect, the. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read
A close up shot of a person's hand holding a smartphone displaying a complex spreadsheet, with a physical notebook and a pen resting on a wooden table beside it.

Notes / SEO / Sep 8, 2026

A Practical Way to Build an AI Governance Framework for SEO

The whole framework sits on one idea: AI should be a catalyst for human thinking, not a substitute for it. In SEO terms, that. The practical question is what this changes for SEO, content quality, and AI search visibility.

7 min read