Shalin Siriwardhana

Shalin Siriwardhana

Search, growth, and digital strategy notes.

Personal notes on SEO, AI search, content strategy, and durable organic growth.

Used or Cited: the Two Ways Brands Appear in AI Search: the Strategic Visibility Angle

Notes / SEO / Jul 7, 2026

Used or Cited: the Two Ways Brands Appear in AI Search

It's important for most brands to understand AI search and begin developing an AI SEO strategy as quickly as possible. While a. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read
Building a Brand Worth Finding: Signals That Fuel Discovery: the Practical Angle

Notes / SEO / Jul 7, 2026

Building a Brand Worth Finding: Signals That Fuel Discovery

The complex, multi touchpoint user journey of exploration, evaluation, and conversion has been dramatically compressed. A single. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read
The Web Is Growing a Second Layer – Almost a Third Head: the Practical Angle

Notes / SEO / Jul 7, 2026

The Web Is Growing a Second Layer, Almost a Third Head

A practical view on The Web Is Growing a Second Layer, Almost a Third Head: the Practical Angle, focused on the signal to. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read
Google on Using Markdown for AI SEO: the Operator's View

Notes / SEO / Jul 7, 2026

Google on Using Markdown for AI SEO

One of the consistent aspects of the history of SEO is that practitioners tend to follow tactical trends if it's apparent that. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read
A Practical Way to Measure Prompt-level Visibility in AI Search

Notes / SEO / Jul 6, 2026

A Practical Way to Measure Prompt level Visibility in AI Search

The biggest mistake marketers make is trying to recreate traditional SEO reports, because there is no universal "position 1". The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read
A Working Framework for SEO Priorities to Rethink for AI Search

Notes / SEO / Jul 6, 2026

A Working Framework for SEO Priorities to Rethink for AI Search

AI systems need to "know" your brand exists and what it stands for before they'll cite you. Entity recognition is foundational to. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read
Google Answers Question About LLMs-Author.txt for SEO: the Operator's View

Notes / SEO / Jul 6, 2026

Google Answers Question About LLMs Author.txt for SEO

Apparently the LLMs author.txt may not be a real thing, as in there is no official proposal for it, much less an actual standard. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read
Build an OKF Brain Like Mine!: the Practical Angle

Notes / SEO / Jul 6, 2026

Build an OKF Brain Like Mine!

Every OKF file starts with what is called YAML frontmatter. This is a small block of metadata at the top of your markdown file. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read
The Real Reason Meta AI Could Become Search’s Sleeping Giant

Notes / SEO / Jul 6, 2026

The Real Reason Meta AI Could Become Search’s Sleeping Giant

The AI search debate is too preoccupied with model quality and channel ownership. Which tool is smarter? Which answer engine. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read