Shalin Siriwardhana

Search, growth, and digital strategy notes.

Personal notes on SEO, AI search, content strategy, and durable organic growth.

Notes / SEO / Aug 15, 2026

Anthropic Reveals What the Watermark Is and How It Can Be Defeated

Contrary to what some AI influencers say, there are no Unicode characters that are embedded into the text. So it's not something. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Aug 15, 2026

ChatGPT’s Index, GA Benchmarks, Google Refiles Complaint, SEO Pulse

Starting September 15, 2026, Cloudflare will block crawlers that both index for search and gather AI training data on any site. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Aug 14, 2026

Cloudflare: Machine Traffic Could Hit 1,000x Human Traffic in 5 Years

Cloudflare's Chief Financial Officer, Thomas Seifert, told analysts on the company's second quarter earnings call that "if the. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Aug 14, 2026

The Missing Step in Vibe Coding: Verify What Actually Shipped

Use the AI. Prompt the prototype. Run the crawl in whatever tool you trust. None of that is the problem. The problem is stopping. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Aug 14, 2026

LLM Traffic Converts Differently, Here’s What to Do About It

The growth of LLMs broadly and Google AI Mode is already changing consumer behavior. Google has reported that the average search. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Aug 14, 2026

ChatGPT Already Knows Who It’ll Recommend Before It Searches

ChatGPT writes its own search queries, and you can read them. Those queries already contain brands nobody mentioned. Being in. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Aug 14, 2026

The GEO Trust Gap: SEOs Want the Data, but Not the Platforms Selling It

I asked people to rate how valuable various kinds of AI visibility data would be: Query alignment beyond just keywords. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Aug 13, 2026

Most AI Visibility Gains Are Just Technical Debt Repayment

Every website accumulates technical debt over time. A redesign introduces duplicate URLs that are never fully consolidated. A. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Aug 13, 2026

Your B2B SEO Can Win the Click and Lose the Consideration

Traditional SEO reporting focuses on rankings, impressions, clicks, and sessions. These metrics still matter, but they no longer. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Aug 13, 2026

How Do I Know If AI Overviews Are Taking Clicks from My Site and What Can I Do About It?

Given the impact that a reduction in clicks could have on SEO performance, it is critical that we develop a way to identify how. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read