Shalin Siriwardhana
Personal notes on SEO, AI search, content strategy, and durable organic growth.
Notes / SEO / Jun 11, 2026
At last year's Search Central Live, Google had a running joke about this. You add a standard to unify the standards, only to end. The practical question is what this changes for SEO, content quality, and AI search visibility.
Notes / SEO / Jun 11, 2026
The context of the first question to the panel was within the context of the recent announcement at Google I/O that the search. The practical question is what this changes for SEO, content quality, and AI search visibility.
Notes / SEO / Jun 11, 2026
The Business Profile connection arrives in the coming weeks, Google says, and works with a single tap. Vishnu Sivaji, senior. The practical question is what this changes for SEO, content quality, and AI search visibility.
Notes / SEO / Jun 10, 2026
Total revenue for 2025 came in at $402.8 billion, up from $350 billion in 2024, the first $400 billion year in Google's history. The practical question is what this changes for SEO, content quality, and AI search visibility.
Notes / SEO / Jun 10, 2026
The most important finding in the research is that the same source can be treated very differently depending on which AI engine. The practical question is what this changes for SEO, content quality, and AI search visibility.
Notes / SEO / Jun 10, 2026
One recurring theme in the SEO industry is the importance of schema completeness. We audit whether required properties are. The practical question is what this changes for SEO, content quality, and AI search visibility.
Notes / SEO / Jun 10, 2026
Data shows post search behavior going three ways: 39% of searches end with no further action. 29% lead to a new query in Google's. The practical question is what this changes for SEO, content quality, and AI search visibility.
Notes / SEO / Jun 10, 2026
The biggest takeaway across both surveys is that the median AI user is still throwing a keyword over the wall and hoping for the. The practical question is what this changes for SEO, content quality, and AI search visibility.
Notes / SEO / Jun 10, 2026
• Finding 1: SEO Isn't Dead & AI Search Is Additive (Not A Replacement) • Embrace The Fact That Consumer Behavior Is. The practical question is what this changes for SEO, content quality, and AI search visibility.
Notes / SEO / Jun 10, 2026
Digital Content Next, a trade body representing US digital publishers, has sent a cease and desist letter to the Common Crawl Foundation. The letter demands Common Crawl stop collecting publisher content and remove material...