Shalin Siriwardhana

Search, growth, and digital strategy notes.

Personal notes on SEO, AI search, content strategy, and durable organic growth.

Notes / SEO / Jun 13, 2026

Google Publishes Tennessee Search “Blacklist” Guidance

SB 2262 is a new law passed in Tennessee that goes into effect on July 1 and offers protections to small businesses that. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Jun 13, 2026

Google’s Agent Friendly Checklist Is the Accessibility Audit Restated

The full list lives at web.dev/articles/ai agent site ux, introduced by Google with the line, "To help agents navigate your. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Jun 13, 2026

AI Overview Click Data Reveals Unexpected User Behavior Patterns for Marketers

Chris Beer, Senior Data Analyst at GWI, offered an additional layer that makes the frequency data more useful. When asked whether. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Jun 13, 2026

Reddit Climbs, Clicks Drop, GBP Comes to GA4, SEO Pulse

SE Ranking analyzed 100,000 keywords and found Reddit grew its top 3 presence in all 20 niches it tracks. Key facts: Reddit. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Jun 13, 2026

Claude Visibility May Depend Heavily on Brave Search Rankings, New Data Suggests

Claude may be more directly tied to Brave Search rankings than other AI answer engines, according to information Jonathan Clark. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

AI Bots Keep Overloading Servers. Should Website Owners Keep Paying?: the Practical Angle

Notes / SEO / Jun 12, 2026

Why AI Bot Traffic Is Becoming a Cost Decision

Why AI Bot Traffic Is Becoming a Cost Decision is best read as a search operating signal. This is no longer only a scraping debate. The real issue is whether automated access creates enough discovery, citation, or business value...

6 min read

Anthropic Asks the AI Industry to Hit the Brakes – Here’s What It Means for SEO & Search Marketers: the Operator's View

Notes / SEO / Jun 12, 2026

What an AI Slowdown Would Mean for Search Teams

What an AI Slowdown Would Mean for Search Teams is best read as a search operating signal. The useful read is not to predict whether the industry slows down. It is to understand which parts of SEO become more durable if model...

7 min read

Notes / SEO / Jun 12, 2026

Google Is Turning Search Into a Loyalty Loop

Google Is Turning Search Into a Loyalty Loop is best read as a search operating signal. The practical value is in turning the topic into a decision. The page should make it easier to see what changed, what evidence matters, and...

6 min read

AI Search Runs on Two Memory Systems. the Platforms Don’t Use Them the Same Way: the Strategic Visibility Angle

Notes / SEO / Jun 12, 2026

Why AI Search Memory Changes Visibility Strategy

Why AI Search Memory Changes Visibility Strategy is best read as a search operating signal. This is no longer only a scraping debate. The real issue is whether automated access creates enough discovery, citation, or business...

6 min read

What Co-mentions Reveal About the AI Recommendation Gap: the Practical Angle

Notes / SEO / Jun 12, 2026

What Co Mentions Reveal About AI Recommendation Gaps

For this case study, we tested 12 athleisure and activewear brands across ChatGPT, Gemini, Perplexity, Claude, and Google AI. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read