Shalin Siriwardhana

Search, growth, and digital strategy notes.

Personal notes on SEO, AI search, content strategy, and durable organic growth.

What AI Infrastructure Strain Means for Search Teams

Notes / SEO / May 18, 2026

What AI Infrastructure Strain Means for Search Teams

In 2011, I read I'm Feeling Lucky: The Confessions of Google Employee Number 59 by Douglas Edwards, who was Google's first... The practical question is what this changes for SEO, content quality, and AI-search visibility.

Audience Targeting Needs a New Signal Strategy

Notes / SEO / May 18, 2026

Audience Targeting Needs a New Signal Strategy

Even if we still had the data we had before, would it even be enough? I don't think so, because it assumes user behavior is... The practical question is what this changes for SEO, content quality, and AI-search visibility.