Shalin Siriwardhana

Search, growth, and digital strategy notes.

Personal notes on SEO, AI search, content strategy, and durable organic growth.

How AI Is Merging Paid and Organic Visibility: the Practical Angle

Notes / SEO / Jun 17, 2026

How AI Is Merging Paid and Organic Visibility

Google's SERP was a finite surface: 10 organic blue links, a few ad slots, and a knowledge panel on the right. The user landed,. The practical question is what this changes for SEO, content quality, and AI search visibility.

Content Repurposing Map for Better SEO and LLM Visibility: the Operator's View

Notes / SEO / Jun 17, 2026

Content Repurposing Map for Better SEO and LLM Visibility

You likely already know how to write for SEO and how to create a multichannel content marketing strategy. But to repurpose. The practical question is what this changes for SEO, content quality, and AI search visibility.

Schema, LLMs & the Low Bar for ‘Evidence’ in GEO: the Practical Angle

Notes / SEO / Jun 16, 2026

Schema, LLMs & the Low Bar for ‘Evidence’ in GEO

Schema, or Schema.org structured data, is a collaborative vocabulary built by Google, Microsoft, Yahoo, and Yandex to let. The practical question is what this changes for SEO, content quality, and AI search visibility.

How AI Helped Build Hreflang XML Sitemaps at Scale: the Practical Angle

Notes / SEO / Jun 16, 2026

How AI Helped Build Hreflang XML Sitemaps at Scale

I use AI primarily for practical, time saving tasks, including: Generating regex patterns when I need a quick solution without. The practical question is what this changes for SEO, content quality, and AI search visibility.

Google Says Markdown for AI SEO Strips Away the Parts That Matter: the Operator's View

Notes / SEO / Jun 16, 2026

Google Says Markdown for AI SEO Strips Away the Parts That Matter

The TL;DR of this part is that HTML is for browsers to render into a visible page for humans, as well as for screen readers to. The practical question is what this changes for SEO, content quality, and AI search visibility.