Shalin Siriwardhana
Personal notes on SEO, AI search, content strategy, and durable organic growth.
Notes / SEO / Aug 29, 2026
A federal judge questioned whether Google's search power gives it an advantage when using web content for AI Overviews. Key. The practical question is what this changes for SEO, content quality, and AI search visibility.
Notes / SEO / Aug 29, 2026
Preferred Sources affects what an individual Google user sees after selecting your publication. It does not improve your site's. The practical question is what this changes for SEO, content quality, and AI search visibility.
Notes / SEO / Aug 28, 2026
• How AI Overviews, ChatGPT, Perplexity, And Gemini Choose Sources • Reddit Is The One Source Cited Across Every. The practical question is what this changes for SEO, content quality, and AI search visibility.
Notes / SEO / Aug 28, 2026
While a vendor will get evaluated on price and output, a strategic partner will be evaluated more closely on outcomes, judgment,. The practical question is what this changes for SEO, content quality, and AI search visibility.
Notes / SEO / Aug 28, 2026
That question became harder to ignore after I read Jakob Nielsen's recent article, Cognitive Load Is a Budget, Not an Enemy:. The practical question is what this changes for SEO, content quality, and AI search visibility.
Notes / SEO / Aug 28, 2026
Future thinking SEOs are already using AI, and the adoption data shows exactly where. In Semrush's survey on how marketers use AI. The practical question is what this changes for SEO, content quality, and AI search visibility.
Notes / SEO / Aug 28, 2026
Claude is helpful in the research and analysis phase of SEO, before anything touches a live page. Ask it to cluster a list of. The practical question is what this changes for SEO, content quality, and AI search visibility.
Notes / SEO / Aug 28, 2026
The next change is interesting because it gives some insight into how Google determines whether site reputation abuse content is. The practical question is what this changes for SEO, content quality, and AI search visibility.
Notes / SEO / Aug 28, 2026
Google literally changes something in search every day, from minor improvements to just the quotidian changes related to trends,. The practical question is what this changes for SEO, content quality, and AI search visibility.
Notes / SEO / Aug 28, 2026
The letter says the "status quo security won't be enough." AI can help attackers move faster through weaknesses that already. The practical question is what this changes for SEO, content quality, and AI search visibility.