Shalin Siriwardhana
Personal notes on SEO, AI search, content strategy, and durable organic growth.
Notes / SEO / May 19, 2026
A practical view on It Works Until It Doesn’t: AI Content Strategies That Backfire: the Practical Angle, focused on the signal to inspect, the risk to avoid, and the decision it should change.
Notes / SEO / May 19, 2026
A practical view on When Did 25% Efficiency Become Not Enough?: the Practical Angle, focused on the signal to inspect, the risk to avoid, and the decision it should change.
Notes / SEO / May 19, 2026
A practical view on SEO/GEO Audits with AI Fail Without These 3 Essentials: the Operator's View, focused on the signal to inspect, the risk to avoid, and the decision it should change.
Notes / SEO / May 19, 2026
A practical view on The 5-layer Framework for Measuring GEO Performance: the Practical Angle, focused on the signal to inspect, the risk to avoid, and the decision it should change.
Notes / SEO / May 18, 2026
In 2011, I read I'm Feeling Lucky: The Confessions of Google Employee Number 59 by Douglas Edwards, who was Google's first... The practical question is what this changes for SEO, content quality, and AI-search visibility.
Notes / SEO / May 18, 2026
Even if we still had the data we had before, would it even be enough? I don't think so, because it assumes user behavior is... The practical question is what this changes for SEO, content quality, and AI-search visibility.
Notes / SEO / May 18, 2026
Google classifies Google-Agent as a user-triggered fetcher . The category includes tools like Google Read Aloud (text-to-speech),... The practical question is what this changes for SEO, content quality, and AI-search visibility.
Notes / SEO / May 17, 2026
Google Ads reporting data will have new retention limits beginning June 1, 2026. Hourly, daily, and weekly reporting data... The practical question is what this changes for SEO, content quality, and AI-search visibility.
Notes / SEO / May 17, 2026
Google Analytics now assigns traffic from recognized AI chatbots to a dedicated "AI Assistant" default channel group. Custom... The practical question is what this changes for SEO, content quality, and AI-search visibility.
Notes / SEO / May 17, 2026
Google opens by confirming that foundational SEO best practices remain relevant for generative AI search. Its AI features are... The practical question is what this changes for SEO, content quality, and AI-search visibility.