Shalin Siriwardhana

Search, growth, and digital strategy notes.

Personal notes on SEO, AI search, content strategy, and durable organic growth.

Notes / SEO / Jul 10, 2026

Google Adds Social Reporting; Mueller Warns Against Markdown, SEO Pulse

A practical view on Google Adds Social Reporting; Mueller Warns Against Markdown, SEO Pulse: the Operator's View, focused on the. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Jul 10, 2026

OpenAI Sets Aug. 9 End Date for ChatGPT Atlas

OpenAI is discontinuing ChatGPT Atlas, its standalone desktop browser. The browser based AI features are moving to the new. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Jul 10, 2026

Free AI Citations Won’t Last. I’ve Watched Google Fence Off a Wide Open Field Before

Tepper pointed me to an audit from Fuel Online that checked 1,000 enterprise domains. Sixty two percent came back technically. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Jul 10, 2026

Gemini Intelligence Signals a New Era for Search and Commerce

Up until now, a person had a question or intent, typed it into a search engine, received a list of links, and chose one. Getting. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Jul 10, 2026

The Agentic Web Is Splitting into Two Bets: Identity and Capability

An agent that lands on your website has two things it might want to know. The first is what this place is and what it covers. The. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Jul 9, 2026

The Web Is Eating Itself and Your Metrics Look Fine

Machine written text carries a detectable structural signature, a generation fingerprint, and the detection research treats that. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Jul 9, 2026

A Working Framework for Ways AI Can Turn Google Search Console Data into Action

Every example below starts in the same place in Google Search Console: Performance → Queries → + Add Filter →. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Jul 9, 2026

Winning the AI Decision Layer: from AI Discovery to Agentic Commerce

Agentic commerce readiness follows a sequential path. Start by making sure AI engines can find your brand, then progress through. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Jul 9, 2026

Google’s New Merchant Listing Structured Data Improves SEO

In Schema.org structured data, a Type is a classification of an entity, to say what something is. A structured data Property is. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Jul 9, 2026

AI Search Is Exposing SEO’s Risk of Losing GEO Outcomes

Google's algorithms have long relied on user behavior signals. Google's founders said that PageRank could "be thought of as a. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read