Shalin Siriwardhana

Search, growth, and digital strategy notes.

Personal notes on SEO, AI search, content strategy, and durable organic growth.

A close up shot of a person holding a smartphone displaying a chat interface with a product image and a buy button, with a soft blurred living room background.

Notes / SEO / Oct 3, 2026

Shopify Now Enrolls Your Store in Every New AI Shopping Channel

The setting is called "Allow Shopify to manage for me." It sits at the top of Sales channels > Agentic in your Shopify admin, and. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

A close-up shot of a person's hand using a highlighter on a printed spreadsheet of keywords, with a laptop screen showing a search engine results page in the background.

Notes / SEO / Oct 2, 2026

How We Build an SEO Content Roadmap for the AI Search Era (Step By Step)

Before we go deep into research tools, we have to know what we're anchoring our "good" definition to. Every potential keyword,. The practical question is what this changes for SEO, content quality, and AI search visibility.

8 min read

Notes / SEO / Oct 2, 2026

Google Adds Fake Author Warning to Helpful Content Guidance

The new paragraph sits in the "Who (created the content)" section of Google's people first content page, right after its existing. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

A close up shot of a person's hand holding a smartphone displaying a search result page, with a second smartphone lying flat on a wooden table next to it showing a different result for the same query.

Notes / SEO / Oct 2, 2026

Your AI Search Visibility Keeps Changing: Here’s What to Do About It

A practical view on Your AI Search Visibility Keeps Changing: Here’s What to Do About It, focused on the signal to inspect, the risk to avoid, and the decision it should change.

6 min read

A person's hand holding a smartphone displaying a notification alert, resting on a wooden table next to a closed laptop and a ceramic coffee mug.

Notes / SEO / Oct 2, 2026

When a Search Query Becomes a Standing Instruction

Google Alerts helps you stay informed about topics you care about by converting them into regular searches. According to its help. The practical question is what this changes for SEO, content quality, and AI search visibility.

7 min read

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Notes / SEO / Oct 2, 2026

Google Tells Sites to Fact Check AI Content Before Publishing

Google's new wording goes in the guidance page's "Focus on accuracy, quality, and relevance" section, right after the section's. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

A close-up shot of a person holding a smartphone in a car dealership lot, the screen showing a detailed AI-generated vehicle history report while a truck stands in the background.

Notes / SEO / Oct 1, 2026

AI Changed Your Buyer Faster Than Your Business Can Adapt

The buyer arrives in the middle of a decision, not at the start of one. The research, the comparison, and the narrowing all. The practical question is what this changes for SEO, content quality, and AI search visibility.

8 min read

A close up shot of a person's hand holding a smartphone displaying a Google Search results page with an AI Overview at the top, resting on a wooden table.

Notes / SEO / Oct 1, 2026

Nothing Is on Fire at Google

Let's give the other side its full due. Google crawls the web, runs Chrome and Android, owns YouTube and sells Workspace to. The practical question is what this changes for SEO, content quality, and AI search visibility.

9 min read

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Notes / SEO / Oct 1, 2026

Judge Acknowledges Publisher Harm but Dismisses Google Antitrust Claims

The judge's order acknowledges that publishers and the employees of publishers are suffering and notes that he is not. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

A close up shot of a person's hand pointing at a line of code on a computer monitor, with a blurred physical product sitting on the desk beside the screen.

Notes / SEO / Oct 1, 2026

Understanding Common Structured Data Mistakes That Hurt AI Visibility?

One of the most understandable mistakes is to treat structured markup as something that just needs to be done without considering. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read