Shalin Siriwardhana

Search, growth, and digital strategy notes.

Personal notes on SEO, AI search, content strategy, and durable organic growth.

$Rank Math WordPress Plugin Accused of Secretly Taking Admin Access: the Practical Angle$

Notes / SEO / Aug 30, 2026

Rank Math WordPress Plugin Accused of Secretly Taking Admin Access

The developer of The SEO Framework SEO plugin recently tweeted that when a user opens Rank Math's Help & Support section that the. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Aug 29, 2026

Judge Questions Google AI, Spam Update Fallout, SEO Pulse

A federal judge questioned whether Google's search power gives it an advantage when using web content for AI Overviews. Key. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Aug 29, 2026

A Practical Way to Add Google’s Preferred Sources Button to Your Website

Preferred Sources affects what an individual Google user sees after selecting your publication. It does not improve your site's. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Aug 28, 2026

We Analyzed 107 Million AI Answers. Here’s Where Each Industry’s Citations Actually Come From

• How AI Overviews, ChatGPT, Perplexity, And Gemini Choose Sources • Reddit Is The One Source Cited Across Every. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Aug 28, 2026

A Practical Way to Become a Strategic Partner & Keep Clients Years Longer

While a vendor will get evaluated on price and output, a strategic partner will be evaluated more closely on outcomes, judgment,. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Aug 28, 2026

AI Search Didn’t Remove Cognitive Load, It Moved It

That question became harder to ignore after I read Jakob Nielsen's recent article, Cognitive Load Is a Budget, Not an Enemy:. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Aug 28, 2026

A Working Framework for Ways to Use AI for the SEO Work That Matters

Future thinking SEOs are already using AI, and the adoption data shows exactly where. In Semrush's survey on how marketers use AI. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Aug 28, 2026

Use Claude for SEO. Don’t Let Claude Do SEO.

Claude is helpful in the research and analysis phase of SEO, before anything touches a live page. Ask it to cluster a list of. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Aug 28, 2026

Google Updates Site Reputation Abuse Policy: Removes Penalties in EEA

The next change is interesting because it gives some insight into how Google determines whether site reputation abuse content is. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Aug 28, 2026

Google Answers If Updates Come with Actionable SEO Signals

Google literally changes something in search every day, from minor improvements to just the quotidian changes related to trends,. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read