Shalin Siriwardhana

Search, growth, and digital strategy notes.

Personal notes on SEO, AI search, content strategy, and durable organic growth.

Notes / SEO / Jun 1, 2026

Google CEO Sundar Pichai Downplays Google Zero Concerns

One of the interesting takeaways from this interview is that Google's CEO Pichai confirmed that Google is using user satisfaction. The practical question is what this changes for SEO, content quality, and AI search visibility.

9 min read

Notes / SEO / Jun 1, 2026

EntityMap: the Open Standard That Gives AI Systems a Structured View of Your Business

EntityMap has just entered public consultation. It is a new open standard that gives organizations a way to publish a single. The practical question is what this changes for SEO, content quality, and AI search visibility.

9 min read

Notes / SEO / Jun 1, 2026

A Practical Way to Use Schema Markup to Optimize for the Agentic Web

In traditional search, schema helps drive visibility by making content more eligible for SERP features and helping search engines. The practical question is what this changes for SEO, content quality, and AI search visibility.

10 min read

Notes / SEO / Jun 1, 2026

How a ‘client Brain’ Gives AI the Context SEO Work Needs

Context matters for any worker. A senior SEO account lead onboards human teammates onto client accounts by sharing the strategy,. The practical question is what this changes for SEO, content quality, and AI search visibility.

10 min read

Notes / SEO / Jun 1, 2026

Link Intent: How to Combine Great Content with Strategic Outreach

Link building and content creation should be part of the same process, though I've found that's rare. Treating link building as a. The practical question is what this changes for SEO, content quality, and AI search visibility.

7 min read

Notes / SEO / Jun 1, 2026

What Google’s New AI Guide Actually Debunks. and What It Doesn’t

Google's guide, and the entire AEO and GEO playbook, is about one thing: getting your content cited inside an AI generated. The practical question is what this changes for SEO, content quality, and AI search visibility.

8 min read

Notes / SEO / Jun 1, 2026

Treating Reviews as Business Infrastructure, Not Marketing, Drives Real Business Results

The study, published in the Journal of Small Business Strategy, tested six hypotheses regarding ORM and small business. The practical question is what this changes for SEO, content quality, and AI search visibility.

8 min read

Notes / SEO / Jun 1, 2026

Amazon Vs. Perplexity: the CFAA Case That Decides Whether AI Agents Can Visit Your Website

The case moved through three distinct phases in eight weeks. In early 2026, Amazon filed suit against Perplexity in the Northern. The practical question is what this changes for SEO, content quality, and AI search visibility.

9 min read

Notes / SEO / May 31, 2026

Google’s I/O Demos Reveal the New Business Visibility Problem

Google's I/O demos included Universal Cart, agentic booking for local services, and information agents that monitor listings or. The practical question is what this changes for SEO, content quality, and AI search visibility.

8 min read

Notes / SEO / May 30, 2026

Preferred Sources Expand, Gmail Brand Lift, Pichai on AI Overviews

Google has expanded Preferred Sources beyond Top Stories in regular search results. It's now rolling out inside AI Overviews and. The practical question is what this changes for SEO, content quality, and AI search visibility.

8 min read