Shalin Siriwardhana
Personal notes on SEO, AI search, content strategy, and durable organic growth.
Notes / SEO / Jun 8, 2026
Ask Maps turns Google Business Profile data into material for conversational local answers. Complete, current business information now matters because AI assisted Maps queries combine hours, attributes, reviews, location signals, and intent in one answer.
Notes / SEO / Jun 8, 2026
Google Analytics can now pull Google Business Profile actions into reporting. That makes calls, direction requests, bookings, and profile interactions easier to compare with website data, but it is still not a complete local SEO reporting layer.
Notes / SEO / Jun 8, 2026
AI visibility is moving beyond citations into whether an agent can actually complete a task on a website. The real risk is not only being absent from an answer, but losing the booking when the automated visitor cannot use the page.
Notes / SEO / Jun 7, 2026
AI Valley: Microsoft, Google, and the Trillion Dollar Race to Cash In on Artificial Intelligence by Gary Rivlin (Harper Business,. The practical question is what this changes for SEO, content quality, and AI search visibility.
Notes / SEO / Jun 7, 2026
Google's new guidance is specifically about third party SEO tools and third party SEO advice. It expressly asserts its own. The practical question is what this changes for SEO, content quality, and AI search visibility.
Notes / SEO / Jun 6, 2026
The CMA designated Google as having strategic market status in the UK search in October. In January, it opened a consultation on. The practical question is what this changes for SEO, content quality, and AI search visibility.
Notes / SEO / Jun 6, 2026
Google's Gemini Deep Research Max, in public preview on the paid API tier from April 21, can pull from four input classes in a. The practical question is what this changes for SEO, content quality, and AI search visibility.
Notes / SEO / Jun 6, 2026
Google added AEO/GEO services to their list of useful and typical services offered by SEOs. Review of your site content or. The practical question is what this changes for SEO, content quality, and AI search visibility.
Notes / SEO / Jun 5, 2026
Search has already been moving toward zero click experiences for years. Featured snippets, knowledge panels, local packs, and. The practical question is what this changes for SEO, content quality, and AI search visibility.
Notes / SEO / Jun 5, 2026
At the heart of this shift from search to delegation is basic human psychology. Our brains are wired for cognitive ease. We. The practical question is what this changes for SEO, content quality, and AI search visibility.