Shalin Siriwardhana

Search, growth, and digital strategy notes.

Personal notes on SEO, AI search, content strategy, and durable organic growth.

Notes / SEO / Jun 12, 2026

AI Bots Keep Overloading Servers. Should Website Owners Keep Paying?

Many discussions among SEOs and site owners center on AI bots scraping. It's a valid concern that AI systems harvest content for. The practical question is what this changes for SEO, content quality, and AI search visibility.

3 min read

Notes / SEO / Jun 12, 2026

Anthropic Asks the AI Industry to Hit the Brakes, Here’s What It Means for SEO & Search Marketers

Anthropic's proposal is conditional and collaborative, not a unilateral halt. The company is not shutting down Claude tomorrow. The practical question is what this changes for SEO, content quality, and AI search visibility.

3 min read

Notes / SEO / Jun 12, 2026

Google Is Building an Audience Loyalty Ecosystem

First announced in August 2025 and rolled out globally in April 2026, this mechanism enables users to pick specific publishers. The practical question is what this changes for SEO, content quality, and AI search visibility.

3 min read

Notes / SEO / Jun 12, 2026

AI Search Runs on Two Memory Systems. the Platforms Don’t Use Them the Same Way

Let me give the thing a name, because naming it makes it easier to plan against. An LLM's memory posture is its default lean:. The practical question is what this changes for SEO, content quality, and AI search visibility.

3 min read

Notes / SEO / Jun 12, 2026

What Co mentions Reveal About the AI Recommendation Gap

For this case study, we tested 12 athleisure and activewear brands across ChatGPT, Gemini, Perplexity, Claude, and Google AI. The practical question is what this changes for SEO, content quality, and AI search visibility.

3 min read

Notes / SEO / Jun 12, 2026

AI Can Write SEO Content, but It Can’t Replace Real Experience

As AI generated content floods search results, businesses need something that helps them stand out. Right now, one of the biggest. The practical question is what this changes for SEO, content quality, and AI search visibility.

3 min read

Notes / SEO / Jun 11, 2026

The Real Reason Your Product Feed Is an SEO Asset (And Who Should Own It)

At last year's Search Central Live, Google had a running joke about this. You add a standard to unify the standards, only to end. The practical question is what this changes for SEO, content quality, and AI search visibility.

3 min read

Notes / SEO / Jun 11, 2026

SEO Panel Agrees: Brand Is the New Backlink for AI SEO

The context of the first question to the panel was within the context of the recent announcement at Google I/O that the search. The practical question is what this changes for SEO, content quality, and AI search visibility.

3 min read

Notes / SEO / Jun 11, 2026

Google Is Adding Business Profile Tools to the Gemini App

The Business Profile connection arrives in the coming weeks, Google says, and works with a single tap. Vishnu Sivaji, senior. The practical question is what this changes for SEO, content quality, and AI search visibility.

3 min read

Notes / SEO / Jun 10, 2026

What the Future of Google Looks Like

Total revenue for 2025 came in at $402.8 billion, up from $350 billion in 2024, the first $400 billion year in Google's history. The practical question is what this changes for SEO, content quality, and AI search visibility.

3 min read