Shalin Siriwardhana

Search, growth, and digital strategy notes.

Personal notes on SEO, AI search, content strategy, and durable organic growth.

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Notes / SEO / Oct 13, 2026

The Real Reason Gated Content Is the Enemy of AI Search

Definition: High value assets accessible only after filling out a form Typical formats: Original research reports, eBooks,. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

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Notes / SEO / Oct 13, 2026

Test Like a Scientist: 6 Mistakes That Undermine Your SEO Experiments

Good research always starts with a question, not a hypothesis. Our industry prides itself on data driven decisions, so what is. The practical question is what this changes for SEO, content quality, and AI search visibility.

8 min read

Notes / SEO / Oct 13, 2026

Lost in Translation: How Language Changes Which Brand AI Recommends

I'm not the first person to write for Search Engine Journal on how brand visibility and messaging in AI can come across. The practical question is what this changes for SEO, content quality, and AI search visibility.

9 min read

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Notes / SEO / Oct 13, 2026

Google Says Why Site Migrations Can Exceed 4 Months

A site owner reported on Reddit that they had a successful domain migration at the beginning of 2026 and everything progressed. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

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Notes / SEO / Oct 13, 2026

All in One SEO WordPress Plugin Vulnerable to Two Exploits

The All in One SEO (AIOSEO) WordPress plugin is a popular SEO plugin used by over 2 million users. It's used to manage search. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Oct 12, 2026

AI Search Is Helping People Ask Bigger Questions. Is Your Brand Ready?

A practical view on AI Search Is Helping People Ask Bigger Questions. Is Your Brand Ready?, focused on the signal to inspect, the risk to avoid, and the decision it should change.

6 min read

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Notes / SEO / Oct 12, 2026

A Practical Way to Audit Off page AI Search Visibility and Build a 90 day Plan

A practical view on A Practical Way to Audit Off page AI Search Visibility and Build a 90 day Plan, focused on the signal to. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

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Notes / SEO / Oct 12, 2026

Google Discover to Undergo Dramatic Changes

One of the most consequential changes to Discover is the re conceptualization of it from a recommendation engine to a concierge. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

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Notes / SEO / Oct 10, 2026

Google Ends Spam Update, Shares Crawl Timing Ranges, SEO Pulse

Google's September 2026 spam update finished rolling out on Oct. 8, according to the Google Search Status Dashboard. The rollout. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

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Notes / SEO / Oct 10, 2026

Google Explains How to Use HTML Sitemaps for SEO

Before the introduction of XML sitemaps, SEOs and site owners typically added internal and external links to new web pages to. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read