Shalin Siriwardhana
Personal notes on SEO, AI search, content strategy, and durable organic growth.
Notes / SEO / Jun 4, 2026
Three things have quietly fallen off the list of activities worth paying for at the volume we used to. The practical question is what this changes for SEO, content quality, and AI search visibility.
Notes / SEO / Jun 4, 2026
Gerard Salton's SMART system at Cornell introduced the vector space model for document retrieval in the 1960s. The core insight. The practical question is what this changes for SEO, content quality, and AI search visibility.
Notes / SEO / Jun 4, 2026
I'm currently helping migrate a client's FAQ hub from a provider hosted subdomain to a self hosted implementation. The FAQ lives. The practical question is what this changes for SEO, content quality, and AI search visibility.
Notes / SEO / Jun 4, 2026
As an industry, we're focused on this narrative of total disruption, and we are seeing disruption and movement away from what has. The practical question is what this changes for SEO, content quality, and AI search visibility.
Notes / SEO / Jun 4, 2026
To understand why the "selection crisis" is happening, you first have to distinguish between a crawler and an AI agent. In the. The practical question is what this changes for SEO, content quality, and AI search visibility.
Notes / SEO / Jun 4, 2026
Google's CEO acknowledged that people still want to connect with what's on the web. He also shared that Google is creating a. The practical question is what this changes for SEO, content quality, and AI search visibility.
Notes / SEO / Jun 4, 2026
If you are among the subset of users Google is giving access to (currently rolling out primarily in the UK, but eventually will. The practical question is what this changes for SEO, content quality, and AI search visibility.
Notes / SEO / Jun 4, 2026
Entity optimization matters for improving online discovery in our modern search world. To make sure you are optimizing your. The practical question is what this changes for SEO, content quality, and AI search visibility.
Notes / SEO / Jun 3, 2026
Anthropic also publishes a quarterly Economic Index report, analyzing Claude usage data to track how people are working with AI. The practical question is what this changes for SEO, content quality, and AI search visibility.
Notes / SEO / Jun 3, 2026
Last week, I shared how Eric Van Buskirk of Clickstream Solutions and I analyzed anonymized clickstream data from approximately. The practical question is what this changes for SEO, content quality, and AI search visibility.