Shalin Siriwardhana

Search, growth, and digital strategy notes.

Personal notes on SEO, AI search, content strategy, and durable organic growth.

A close up shot of a person's hand holding a smartphone displaying a search results page, with a coffee cup and a notebook resting on a wooden table nearby.

Notes / SEO / Nov 11, 2026

Google’s November 2026 Core Update Starts Rolling Out

Google's Search Status Dashboard entry reads: "Released the November 2026 core update, which applies globally and to all. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

A close up shot of a person's hand holding a smartphone displaying a search results page, resting on a wooden table next to a printed business report.

Notes / SEO / Nov 11, 2026

“F*** Keywords”, Well, What Are You Replacing Them With?

Take an example search like [hotels near Heathrow with a shuttle]. It's a decent shorthand for what someone wants to know before. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

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Notes / SEO / Nov 10, 2026

Google Releases Modern Web Guidance 1.0 for AI Coding Agents

Version 1.0's audit will go through a project's HTML, CSS, JavaScript files as well as its package.json to identify areas where. The practical question is what this changes for SEO, content quality, and AI search visibility.

7 min read

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Notes / SEO / Nov 10, 2026

Good Vs. Bad PSEO: Learnings from a Decade of Building Scalable Content Engines

Programmatic SEO is a way of publishing, not a kind of content. It has three parts: a repeatable search pattern, a structured. The practical question is what this changes for SEO, content quality, and AI search visibility.

7 min read

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Notes / SEO / Nov 9, 2026

SEO Split Testing in 2027: How to Prove a Change Actually Worked

A before and after comparison tells you that something changed. It can't tell you what. Organic traffic to any group of pages is. The practical question is what this changes for SEO, content quality, and AI search visibility.

8 min read

A close-up shot of a person's hand holding a smartphone displaying a chatbot interface, with a blurred laptop screen in the background showing a B2B software comparison table.

Notes / SEO / Nov 9, 2026

The New Organic Growth Stack: Search, Social, Communities & AI

For our State of B2B AI Discovery 2026 report with AirOps, we tracked roughly 380,000 AI answers covering 81 enterprise software. The practical question is what this changes for SEO, content quality, and AI search visibility.

7 min read

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Notes / SEO / Nov 9, 2026

Tripadvisor Says SEO Will Still Weigh on Growth in 2027

Sandler suggested Viator, Tripadvisor's experiences booking site, has little SEO exposure. Noonan agreed and said the exposure. The practical question is what this changes for SEO, content quality, and AI search visibility.

7 min read

A close-up shot of a person's hand holding a smartphone displaying a Google Search results page, with a physical notebook and a pen resting on a wooden table beside it.

Notes / SEO / Nov 7, 2026

Rank Data Problems, PageSpeed Scores & AI Training Opt Out, SEO Pulse

Two issues in the Google results that rank tracking tools collect can throw off ranking reports. Unrelated listings can crowd a. The practical question is what this changes for SEO, content quality, and AI search visibility.

7 min read

Notes / SEO / Nov 6, 2026

AI Knows What Your Brand Does, but Not Who It’s For

A practical view on AI Knows What Your Brand Does, but Not Who It’s For, focused on the signal to inspect, the risk to avoid, and the decision it should change.

6 min read

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Notes / SEO / Nov 6, 2026

Google Search Queries Hit a 5-Year High, and Search Revenue Didn’t Follow

Schindler listed four drivers of the slowdown from the second quarter to the third. Foreign exchange came first, and he called it. The practical question is what this changes for SEO, content quality, and AI search visibility.

7 min read