Shalin Siriwardhana
Personal notes on SEO, AI search, content strategy, and durable organic growth.
Notes / SEO / Jul 23, 2026
Google's Penguin algorithm, which is now a part of the core algorithm, was a series of standalone updates that focused on. The practical question is what this changes for SEO, content quality, and AI search visibility.
Notes / SEO / Jul 23, 2026
Third party cookies went into slow deprecation, Apple's App Tracking Transparency cut off a huge slice of mobile signal, Google. The practical question is what this changes for SEO, content quality, and AI search visibility.
Notes / SEO / Jul 23, 2026
Q2 2026 revenue is $119.8 billion, which is up 24% year over year. The practical question is what this changes for SEO, content quality, and AI search visibility.
Notes / SEO / Jul 23, 2026
Google Search and Other's year over year growth increased from 10% in Q1 2025 to 12% in Q2, then to 15% in Q3, reaching 17% in Q4. The practical question is what this changes for SEO, content quality, and AI search visibility.
Notes / SEO / Jul 23, 2026
This guide walks through steps to install MCP servers on ChatGPT, but will mostly focus on Claude, which comes in two versions:. The practical question is what this changes for SEO, content quality, and AI search visibility.
![The Real Reason AI Content Stopped Working & What to Do About It [Watch Now]](/generated/why-ai-content-stopped-working-what-to-do-about-it-watch-now-1-6c900df0d203e84b.webp)
Notes / SEO / Jul 23, 2026
Your AI writing assistant acts as the ultimate yes man, and your own assumptions feed the loop. That is Dillon's explanation for. The practical question is what this changes for SEO, content quality, and AI search visibility.
Notes / SEO / Jul 22, 2026
Traditional search rewarded websites that were authoritative, relevant, and technically accessible. AI systems operate. The practical question is what this changes for SEO, content quality, and AI search visibility.
Notes / SEO / Jul 22, 2026
The ability to record a skill has been available for OpenAI Codex users since June 18. Known as Record and Replay, it's available. The practical question is what this changes for SEO, content quality, and AI search visibility.
Notes / SEO / Jul 22, 2026
A practical view on AI Overviews Now Answer Most Local Searches, How to Get Your Business Cited: the Practical Angle, focused on. The practical question is what this changes for SEO, content quality, and AI search visibility.
Notes / SEO / Jul 22, 2026
The Death Of The Static GBP: Why Dynamic Profiles Are The New Local Ranking Factor Review Signals Gain Influence In Top Google. The practical question is what this changes for SEO, content quality, and AI search visibility.