Shalin Siriwardhana

Search, growth, and digital strategy notes.

Personal notes on SEO, AI search, content strategy, and durable organic growth.

Notes / SEO / Jul 15, 2026

Where Search Attention Is Going & How to Measure It

Most searches nowadays often don't lead directly to a click on the open web. According to Rand Fishkin's analysis of Similarweb. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Jul 15, 2026

The Real Reason Standard SEO Advice Fails for Travel Websites

In almost every other industry, the ultimate goal of SEO is to secure a high ranking organic text listing. In the travel sector,. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Jul 15, 2026

Visual Semantics: the Missing Piece of Topical Authority

Visual semantics is a meaning model for segmenting, classifying, and understanding documents by working alongside textual. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Jul 14, 2026

Scaled AI Content Often Fails & Google’s Crawl Economics Explain Why

The most dangerous assumption in programmatic SEO is that publishing a page guarantees Google will evaluate it. Google does not. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Jul 14, 2026

How AI Search Gives Old Negative Content New Life

I recently saw this happen with a client who owns a grocery chain in the Midwest that has grown successfully for more than two. The practical question is what this changes for SEO, content quality, and AI search visibility.

7 min read

Notes / SEO / Jul 14, 2026

Hidden Gem Publishers Outperform Major Media on Audience Affinity: Study

For years, digital PR teams built media lists the same way SEO teams built link targets: prioritizing domain authority, traffic,. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Jul 14, 2026

A Practical Way to Justify GEO Investment Without Perfect Attribution

Actually, my daughter didn't care about the outcome of the A/B test. She didn't care how many people stopped by the stand. She. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Jul 13, 2026

Evergreen Content Is Over, the Individual Is the Only Strategy Left

The migration is well underway. Some journalists have been pushed out by rounds of cuts as publisher revenue collapses. Others. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Jul 13, 2026

A Working Framework for SEO Priorities for AI Shopping

For ecommerce and service brands, brand knowledge infrastructure has historically meant maintaining a Google Business Profile,. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Jul 13, 2026

Only 28% of Americans Trust AI Search, and That Gap Is Your SEO Opening

Here is the number that should recalibrate a lot of 2026 planning. Among the 19 markets YouGov surveyed, the U.S. has the lowest. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read