Shalin Siriwardhana

Search, growth, and digital strategy notes.

Personal notes on SEO, AI search, content strategy, and durable organic growth.

A close up of a single, weathered XML file icon on a dark screen, contrasted by a bright, flashing red warning light reflecting off the glass.

Notes / SEO / Sep 3, 2026

Google Responds to Sitemap SEO Technique That Forces Daily Crawling

Websites have long used a technique called cache busting for CSS, JavaScript, and other files that may change. The purpose of. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

A close-up of a single, outdated printed manual resting on a sleek, modern glass table, surrounded by several glowing, translucent digital tablets displaying fragmented code.

Notes / SEO / Sep 3, 2026

The Next AI Protocol Won’t Save Your SEO Strategy

In the previous article in this series, I introduced Decision Coverage as a way to measure how completely an organization has. The practical question is what this changes for SEO, content quality, and AI search visibility.

8 min read

A close up of a weathered physical notebook open to a page of handwritten diagrams, resting next to a modern smartphone displaying a conversational AI chat interface.

Notes / SEO / Sep 3, 2026

Evolving SEO for 2027: What Still Needs to Change

Millions of words have been written about AI Overviews. Google is synthesizing, citing, and keeping more of the session. The practical question is what this changes for SEO, content quality, and AI search visibility.

7 min read

A close up of a human hand resting on a computer mouse, with a blurred browser window in the background showing a complex calendar and email interface.

Notes / SEO / Sep 2, 2026

Google DeepMind Says Gemini Is Evolving from Chatbot to AI Agent

Koray Kavukcuoglu shared that Google DeepMind increasingly sees Gemini as an agent, much more than just a chatbot or language. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

A close-up of a single, clear glass prism sitting on a dark velvet cloth, splitting a single beam of white light into a sharp, distinct spectrum of colors.

Notes / SEO / Sep 2, 2026

Entities Are the Foundation of Modern SEO

Entity SEO isn't new. It's making sure modern information retrieval systems know who you and your brand are with clarity. It. The practical question is what this changes for SEO, content quality, and AI search visibility.

8 min read

Notes / SEO / Sep 2, 2026

The Technical Signals AI Search Uses That Most SEOs Still Aren’t Optimizing

Ask a marketing team to define "AI visibility," and the answer will likely focus on mentions and citations. Should someone ask. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Sep 2, 2026

Google Details Who Can License Its Search Data in Europe

Applicants must meet the criteria of an online search engine under the DMA and target users within the EEA. They must not be. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Sep 1, 2026

Anthropic AI Watermarking: What It Means for Content and SEO

A practical view on Anthropic AI Watermarking: What It Means for Content and SEO, focused on the signal to inspect, the risk to avoid, and the decision it should change.

7 min read

Notes / SEO / Sep 1, 2026

Schema for AI Citations: How to Become a Trusted Source

Schema is far less a ranking switch than a trust builder. Think of it as a tool that tells you apart from similar entities,. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Sep 1, 2026

How We Earned 1,000+ Links for GEO/SEO

Kevin opened with a story he said he had never told publicly. Around 2020, PureLinq nearly shut down. "Overnight I think I lost. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read