Shalin Siriwardhana
Personal notes on SEO, AI search, content strategy, and durable organic growth.
Notes / SEO / May 17, 2026
Introduction Google Ads published new reporting data retention limits that change how long advertisers can access historical performance data through the interface and...
Notes / SEO / May 17, 2026
Introduction Welcome to this week's Pulse. The updates affect how you measure AI assistant traffic, what structured data does for visibility, and how a major publisher...
Notes / SEO / May 17, 2026
Introduction Google published a new documentation page to help websites optimize for generative AI features in Search, including AI Overviews and AI Mode . The page, "...
Notes / SEO / May 17, 2026
Introduction Schema markup had a rough week. Google ended FAQ rich results . Four days later, Ahrefs published a report , finding that adding JSON-LD didn't produce a...
Notes / SEO / May 17, 2026
Introduction New technologies come and go. Early in my career, I often chased shiny new things in an attempt to be on the cutting edge, but it didn't take more than a...
Notes / SEO / May 17, 2026
Introduction If you want to scale your SEO agency or start your journey as a freelancer, you have to find SEO clients. But clients don't just fall into your lap.You need...
Notes / SEO / May 17, 2026
Introduction Fintech in AI search plays by much stricter rules. Because it's a Your Money or Your Life (YMYL) category, products must clear higher verification...
Notes / SEO / May 15, 2026
Introduction Local AI search rewards better pages. Learn exactly how to build them. Are your location-based pages showing up when AI-powered search answers local...
Notes / SEO / May 15, 2026
Introduction Why does AI pull a 2023 Reddit thread into a 2026 comparison query? What makes AI cite some complaints about my brand and skip others? How do I get AI to...
Notes / SEO / May 15, 2026
Introduction Last week, Cyrus Shepard published an AI citation ranking factors study , and it created a lot of noise on X, LinkedIn, and a number of private WhatsApp...