Shalin Siriwardhana

Search, growth, and digital strategy notes.

Personal notes on SEO, AI search, content strategy, and durable organic growth.

Notes / SEO / Jun 18, 2026

Rank and AI Citation Aren’t the Same Number

A search index matches a string. A language model interprets one. Those are different jobs, and they reward different input. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Jun 18, 2026

Turn Your SEO Process into AI powered Tools

You don't need a computer science degree here, but a basic understanding of how AI works helps explain the benefits of this. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Jun 18, 2026

New Adobe Tool Shows Where Brands Win and Lose in AI Search

Adobe announced a new solution to help businesses ensure their brands are visible, trusted, and chosen across AI surfaces. Called. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Jun 18, 2026

Google AI Overviews Cite Self serving Listicles, but Recommend Competitors 69% of the Time

Google AI Overviews cited self promotional "best" listicles while excluding the brands behind them from recommendations in 69% of. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Jun 18, 2026

Google Is Becoming a Personalizing Mirror Before You Even Type a Query

Google uses its Personal Intelligence system to connect large language models to information in your private accounts. When you. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Jun 18, 2026

Google Just Released an AI Opt out Feature. Your Competitors Hope You Use It.

Before we go any further, let's clear up what Google actually announced. The new controls do not turn off AI Overviews, stop. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Jun 18, 2026

The Real Reason Calling Yourself the Best Could Be Helping Your Competitors Win in AI Search

Here's my read on what changed: I believe Google adjusted how it treats self promotional listicles for many queries, and the. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Jun 18, 2026

Google Tightens Requirements for Domain Migrations

Google Change Of Address tool is for helping site owners who are migrating a site from one domain to another domain. The tool. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Jun 18, 2026

Google Exposes the Fundamental Flaw of LLMs.txt

In the context of information retrieval (search), discovery is about a search engine discovering that a specific web page exists. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Jun 18, 2026

Less Traffic, Better Leads: Is Google Fixing B2B Marketing?

• Why Inbound Traffic Volume Dropped (But Your Deals Got Bigger) • How To Get Cited By AI So The Right Buyers Find You. The practical question is what this changes for SEO, content quality, and AI search visibility.

7 min read