Shalin Siriwardhana

Search, growth, and digital strategy notes.

Personal notes on SEO, AI search, content strategy, and durable organic growth.

AI Search Didn’t Remove Cognitive Load, It Moved It: the Strategic Visibility Angle

Notes / SEO / Aug 28, 2026

AI Search Didn’t Remove Cognitive Load, It Moved It

That question became harder to ignore after I read Jakob Nielsen's recent article, Cognitive Load Is a Budget, Not an Enemy:. The practical question is what this changes for SEO, content quality, and AI search visibility.

Use Claude for SEO. Don’t Let Claude Do SEO.: the Operator's View

Notes / SEO / Aug 28, 2026

Use Claude for SEO. Don’t Let Claude Do SEO.

Claude is helpful in the research and analysis phase of SEO, before anything touches a live page. Ask it to cluster a list of. The practical question is what this changes for SEO, content quality, and AI search visibility.

Google Answers If Updates Come with Actionable SEO Signals: the Operator's View

Notes / SEO / Aug 28, 2026

Google Answers If Updates Come with Actionable SEO Signals

Google literally changes something in search every day, from minor improvements to just the quotidian changes related to trends,. The practical question is what this changes for SEO, content quality, and AI search visibility.

WebMCP Connects AI Agents to Actions Inside Websites: the Practical Angle

Notes / SEO / Aug 28, 2026

WebMCP Connects AI Agents to Actions Inside Websites

Chrome announced an early WebMCP preview on Feb. 10 and opened a Chrome 149 origin trial on June 9. The proposal already had a. The practical question is what this changes for SEO, content quality, and AI search visibility.