Shalin Siriwardhana

Search, growth, and digital strategy notes.

Personal notes on SEO, AI search, content strategy, and durable organic growth.

What 1 Million Keywords Reveal About AI’s Impact on Search: the Practical Angle

Notes / SEO / Jul 2, 2026

What 1 Million Keywords Reveal About AI’s Impact on Search

In 2024, Gartner predicted that traditional search engine volume would fall 25% by 2026 as consumers shifted to AI chatbots and. The practical question is what this changes for SEO, content quality, and AI search visibility.

Microsoft Just Proved a Point About Search Today: the Practical Angle

Notes / SEO / Jul 2, 2026

Microsoft Just Proved a Point About Search Today

For a couple of years, the claim that human search and AI answering are two different problems has had to be carried on logic. The practical question is what this changes for SEO, content quality, and AI search visibility.

Should I Block AI Crawlers or Measure Their Value First?: the Practical Angle

Notes / SEO / Jul 2, 2026

Should I Block AI Crawlers or Measure Their Value First?

First, let's look at the different types of bots that visit a website. Common bots that will be visiting a website regularly. The practical question is what this changes for SEO, content quality, and AI search visibility.

ChatGPT Thinking Mode Changes Which Brands Get Cited: the Practical Angle

Notes / SEO / Jul 2, 2026

ChatGPT Thinking Mode Changes Which Brands Get Cited

ChatGPT's high reasoning mode acted like a different search surface for brand visibility in a Semrush analysis with Kevin Indig. The practical question is what this changes for SEO, content quality, and AI search visibility.

GraphRAG: What Entity-first Retrieval Means for SEO: the Operator's View

Notes / SEO / Jul 1, 2026

GraphRAG: What Entity first Retrieval Means for SEO

GraphRAG extends traditional retrieval augmented generation (RAG) with a knowledge graph that helps AI understand entities and. The practical question is what this changes for SEO, content quality, and AI search visibility.