Shalin Siriwardhana
Personal notes on SEO, AI search, content strategy, and durable organic growth.
Notes / SEO / Aug 6, 2026
Discoverability is the premise that people encounter your content wherever they spend time. There are three phases of discovery:. The practical question is what this changes for SEO, content quality, and AI search visibility.
Notes / SEO / Aug 6, 2026
These are a mix of leading and lagging indicators that you have varying degrees of control over. I'll make the case for why each. The practical question is what this changes for SEO, content quality, and AI search visibility.
Notes / SEO / Aug 6, 2026
Consider two different and specific questions about the same airline. Does United Airlines fly to Buenos Aires? Although the. The practical question is what this changes for SEO, content quality, and AI search visibility.
Notes / SEO / Aug 6, 2026
Most businesses think of their Google Ads account as a place where budget goes in and leads come out. But it's also one of the. The practical question is what this changes for SEO, content quality, and AI search visibility.
Notes / SEO / Aug 5, 2026
I started with a classic transactional query: "What is the best plumber for a broken pipe?" Directly below it sat an AI Overview. The practical question is what this changes for SEO, content quality, and AI search visibility.
Notes / SEO / Aug 5, 2026
Before you touch a single ARIA attribute for SEO reasons, remember what this layer is actually for. The accessibility tree exists. The practical question is what this changes for SEO, content quality, and AI search visibility.
Notes / SEO / Aug 5, 2026
The question was whether Huffman could visualize the Reddit feed integrating video and machine learning in the way other social. The practical question is what this changes for SEO, content quality, and AI search visibility.
Notes / SEO / Aug 5, 2026
The topic he is describing is not new in kind, but it is new in mechanism. In 2006, John and I spoke on a panel about "Vertical. The practical question is what this changes for SEO, content quality, and AI search visibility.
Notes / SEO / Aug 5, 2026
A practical view on How AI Visibility Adds Context to PPC Performance, focused on the signal to inspect, the risk to avoid, and the decision it should change.
Notes / SEO / Aug 4, 2026
The Search report currently includes impressions from AI Overviews and AI Mode. Experimental Search Labs features are excluded,. The practical question is what this changes for SEO, content quality, and AI search visibility.