Shalin Siriwardhana
Personal notes on SEO, AI search, content strategy, and durable organic growth.
Notes / SEO / May 22, 2026
When you ask Copilot a question, it translates your words into simple search terms called grounding queries to find facts on the... The practical question is what this changes for SEO, content quality, and AI-search visibility.
Notes / SEO / May 22, 2026
As SEOs, it is very important that we test deployments that could potentially impact SEO performance before they launch.... The practical question is what this changes for SEO, content quality, and AI-search visibility.
Notes / SEO / May 22, 2026
The era of portable guidance was built on actual collaboration, not coincidence. The Sitemaps protocol became the joint property... The practical question is what this changes for SEO, content quality, and AI-search visibility.
Notes / SEO / May 22, 2026
As of publication, Google hasn't published a companion blog post or shared specific goals for the May core update. The only... The practical question is what this changes for SEO, content quality, and AI-search visibility.
Notes / SEO / May 22, 2026
Peer-driven decisions happen across a handful of environments specific to each industry. For example: In Facebook groups where... The practical question is what this changes for SEO, content quality, and AI-search visibility.
Notes / SEO / May 21, 2026
Google's Search team has maintained for over a year that llms.txt is not a Google initiative or something Google plans to adopt.... The practical question is what this changes for SEO, content quality, and AI-search visibility.
Notes / SEO / May 21, 2026
Anthropic published its main interpretability research post in May 2024. It opens: "We mostly treat AI models as a black box:... The practical question is what this changes for SEO, content quality, and AI-search visibility.
Notes / SEO / May 21, 2026
His reasoning focuses on two different website goals. He called the first "discovery," or being found via a search engine, and... The practical question is what this changes for SEO, content quality, and AI-search visibility.
Notes / SEO / May 21, 2026
Shannon Vize, Sr. Content Marketing Manager at Conductor, and Pat Reinhart, VP of Services & Thought Leadership at Conductor,... The practical question is what this changes for SEO, content quality, and AI-search visibility.
Notes / SEO / May 21, 2026
Sun Tzu said it first, and nobody has improved on it since: "Strategy without tactics is the slowest route to victory. Tactics... The practical question is what this changes for SEO, content quality, and AI-search visibility.