Shalin Siriwardhana

Search, growth, and digital strategy notes.

Personal notes on SEO, AI search, content strategy, and durable organic growth.

Notes / SEO / Oct 12, 2026

AI Search Is Helping People Ask Bigger Questions. Is Your Brand Ready?

A practical view on AI Search Is Helping People Ask Bigger Questions. Is Your Brand Ready?, focused on the signal to inspect, the risk to avoid, and the decision it should change.

6 min read

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Notes / SEO / Oct 12, 2026

A Practical Way to Audit Off page AI Search Visibility and Build a 90 day Plan

A practical view on A Practical Way to Audit Off page AI Search Visibility and Build a 90 day Plan, focused on the signal to. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

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Notes / SEO / Oct 12, 2026

Google Discover to Undergo Dramatic Changes

One of the most consequential changes to Discover is the re conceptualization of it from a recommendation engine to a concierge. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

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Notes / SEO / Oct 10, 2026

Google Ends Spam Update, Shares Crawl Timing Ranges, SEO Pulse

Google's September 2026 spam update finished rolling out on Oct. 8, according to the Google Search Status Dashboard. The rollout. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

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Notes / SEO / Oct 10, 2026

Google Explains How to Use HTML Sitemaps for SEO

Before the introduction of XML sitemaps, SEOs and site owners typically added internal and external links to new web pages to. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

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Notes / SEO / Oct 10, 2026

Your Boss Is Nervous About AI, Too

A practical view on Your Boss Is Nervous About AI, Too, focused on the signal to inspect, the risk to avoid, and the decision it should change.

6 min read

Notes / SEO / Oct 9, 2026

AI Overviews Have Spread to Most Big Brand Searches

On Sept. 30, Chris Long, co founder of Nectiv, shared on LinkedIn that he "ran a quick scrape with SerpApi this morning and found. The practical question is what this changes for SEO, content quality, and AI search visibility.

7 min read

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Notes / SEO / Oct 8, 2026

A Practical Way to Plan 2027 When Traffic Is Down and AI Won’t Attribute

A practical view on A Practical Way to Plan 2027 When Traffic Is Down and AI Won’t Attribute, focused on the signal to inspect, the risk to avoid, and the decision it should change.

6 min read

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Notes / SEO / Oct 8, 2026

Context Engineering: How to Prevent AI Workflows from Degrading

A practical view on Context Engineering: How to Prevent AI Workflows from Degrading, focused on the signal to inspect, the risk to avoid, and the decision it should change.

6 min read

$A close up shot of a person's hand holding a smartphone displaying a single, detailed AI answer, with the traditional list of blue links completely absent from the screen.$

Notes / SEO / Oct 8, 2026

Google Now Has the Math to Rank Without an Index, and the Results Page Does Not Survive It

In 2021, four Google researchers published Rethinking Search: Making Domain Experts out of Dilettantes, which argued that a. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read