Shalin Siriwardhana
Personal notes on SEO, AI search, content strategy, and durable organic growth.
Notes / SEO / Jul 22, 2026
The Death Of The Static GBP: Why Dynamic Profiles Are The New Local Ranking Factor Review Signals Gain Influence In Top Google. The practical question is what this changes for SEO, content quality, and AI search visibility.
Notes / SEO / Jul 21, 2026
The report is called AI performance insights, and Google's help documentation describes it as showing how a brand is discovered. The practical question is what this changes for SEO, content quality, and AI search visibility.
Notes / SEO / Jul 21, 2026
For years, most bloggers understood SEO through a pretty simple model. A user searched for something. Google returned a list of. The practical question is what this changes for SEO, content quality, and AI search visibility.
Notes / SEO / Jul 21, 2026
In the interview, Reid talks about how Google's making it easy for people to ask hard questions in the classic search box and. The practical question is what this changes for SEO, content quality, and AI search visibility.
Notes / SEO / Jul 21, 2026
João da Silva and I conducted a study of 12 athletic apparel brands in the U.K. over seven days, with 14,140 API runs. The practical question is what this changes for SEO, content quality, and AI search visibility.
Notes / SEO / Jul 21, 2026
A knowledge graph stores entities as nodes and relationships as edges, so machines can understand context and meaning rather than. The practical question is what this changes for SEO, content quality, and AI search visibility.
Notes / SEO / Jul 21, 2026
We've known for a while that AI is gradually coopting more of the customer journey, particularly in the discovery, research and. The practical question is what this changes for SEO, content quality, and AI search visibility.
Notes / SEO / Jul 21, 2026
Wondering what your agency offers that ChatGPT can't? Trying to figure out where AI actually belongs in your workflow? The. The practical question is what this changes for SEO, content quality, and AI search visibility.
Notes / SEO / Jul 21, 2026
Google is required to share anonymized data on rankings, queries, clicks, and views from both free and paid Search results under. The practical question is what this changes for SEO, content quality, and AI search visibility.
Notes / SEO / Jul 21, 2026
The data is clear: Backlinks are still a valuable part of any SEO strategy. Even in 2026, digital marketers still rely heavily on. The practical question is what this changes for SEO, content quality, and AI search visibility.