Shalin Siriwardhana
Personal notes on SEO, AI search, content strategy, and durable organic growth.
Notes / SEO / May 21, 2026
Google's Search team has maintained for over a year that llms.txt is not a Google initiative or something Google plans to adopt.... The practical question is what this changes for SEO, content quality, and AI-search visibility.
Notes / SEO / May 21, 2026
Anthropic published its main interpretability research post in May 2024. It opens: "We mostly treat AI models as a black box:... The practical question is what this changes for SEO, content quality, and AI-search visibility.
Notes / SEO / May 21, 2026
His reasoning focuses on two different website goals. He called the first "discovery," or being found via a search engine, and... The practical question is what this changes for SEO, content quality, and AI-search visibility.
Notes / SEO / May 21, 2026
Shannon Vize, Sr. Content Marketing Manager at Conductor, and Pat Reinhart, VP of Services & Thought Leadership at Conductor,... The practical question is what this changes for SEO, content quality, and AI-search visibility.
Notes / SEO / May 21, 2026
Sun Tzu said it first, and nobody has improved on it since: "Strategy without tactics is the slowest route to victory. Tactics... The practical question is what this changes for SEO, content quality, and AI-search visibility.
Notes / SEO / May 21, 2026
Nearly half of sampled English-language articles published online were classified as mostly AI-generated by three commercial AI... The practical question is what this changes for SEO, content quality, and AI-search visibility.
Notes / SEO / May 20, 2026
Before we dive in, it's important to set the stage with my approach and provide some important disclaimers. This analysis is... The practical question is what this changes for SEO, content quality, and AI-search visibility.
Notes / SEO / May 20, 2026
1. The Study Methodology: Comparing Traditional Search vs. AI Search Performance 2. Finding 1: Most Brands Have No AI Mentions At... The practical question is what this changes for SEO, content quality, and AI-search visibility.
Notes / SEO / May 20, 2026
Let's take a simple example: generating SEO recommendations for an existing blog. This should be an easy task for an advanced... The practical question is what this changes for SEO, content quality, and AI-search visibility.
Notes / SEO / May 20, 2026
The measurement question, as the industry currently frames it, uses the wrong reference discipline. Brands still hunting for the... The practical question is what this changes for SEO, content quality, and AI-search visibility.