Shalin Siriwardhana
Personal notes on SEO, AI search, content strategy, and durable organic growth.
Notes / SEO / May 20, 2026
In this SEO webinar , Wayne Cichanski, VP of Search & Site Experience at iQuanti, unpacked how AI systems generate answers and... The practical question is what this changes for SEO, content quality, and AI-search visibility.
Notes / SEO / May 20, 2026
UCP Is the Interaction Pillar in Production The Gap UCP Exposes for Everyone Else What Every Website Can Learn from UCP's... The practical question is what this changes for SEO, content quality, and AI-search visibility.
Notes / SEO / May 20, 2026
Commodity content is doomed for two reasons: It is easily summarized (because it has been done to death), and it doesn't make (as... The practical question is what this changes for SEO, content quality, and AI-search visibility.
Notes / SEO / May 20, 2026
Google made Gemini 3.5 Flash the new default model in AI Mode for everyone globally, starting today. The update continues a... The practical question is what this changes for SEO, content quality, and AI-search visibility.
Notes / SEO / May 20, 2026
This is the one step most agencies are already tracking, and I'm including it because it still matters. It's the most direct... The practical question is what this changes for SEO, content quality, and AI-search visibility.
Notes / SEO / May 20, 2026
Of the roughly 25,000 unique URLs we reviewed, half were listicles. Across nearly 400 million citations from all models, 63%... The practical question is what this changes for SEO, content quality, and AI-search visibility.
Notes / SEO / May 20, 2026
I've been doing SEO since before there was a word for "SEO." Every few years, there's a viral article declaring that "SEO is... The practical question is what this changes for SEO, content quality, and AI-search visibility.
Notes / SEO / May 20, 2026
Data comes from the Semrush AI Visibility Toolkit , which captures the prompts, citations, and fan-out queries ChatGPT generates... The practical question is what this changes for SEO, content quality, and AI-search visibility.
Notes / SEO / May 18, 2026
In 2011, I read I'm Feeling Lucky: The Confessions of Google Employee Number 59 by Douglas Edwards, who was Google's first... The practical question is what this changes for SEO, content quality, and AI-search visibility.
Notes / SEO / May 18, 2026
Even if we still had the data we had before, would it even be enough? I don't think so, because it assumes user behavior is... The practical question is what this changes for SEO, content quality, and AI-search visibility.