Shalin Siriwardhana

Search, growth, and digital strategy notes.

Personal notes on SEO, AI search, content strategy, and durable organic growth.

Notes / SEO / Aug 18, 2026

The AI Conversations Leaking into Your Search Console

Google launched Generative AI performance reports in June and, as of August 11, they're live for everyone. The report shows how. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Aug 17, 2026

Inside ChatGPT’s Retrieval Stack: the Index, Cache, and Pages It Actually Reads

Our Chrome extension records the raw data stream ChatGPT sends to the browser, including fields the interface never displays. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Aug 17, 2026

The AI Visibility Index: Which Brands Are Vanishing from AI Search?

Some brands with high domain ratings, large keyword portfolios, and millions of monthly organic visits barely surfaced in their. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Aug 17, 2026

Google: Subject/Object Entity Order Affects AI Answers

Parametric information is, essentially, the information that LLMs have encoded during training. That information comes from the. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Aug 17, 2026

AI Assistants Are Choosing Local Businesses for Your Customers

Listings, reviews, and reputation can all affect whether an assistant considers a business in its responses at all. I covered. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Aug 15, 2026

Anthropic Reveals What the Watermark Is and How It Can Be Defeated

Contrary to what some AI influencers say, there are no Unicode characters that are embedded into the text. So it's not something. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Aug 15, 2026

ChatGPT’s Index, GA Benchmarks, Google Refiles Complaint, SEO Pulse

Starting September 15, 2026, Cloudflare will block crawlers that both index for search and gather AI training data on any site. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Aug 14, 2026

Cloudflare: Machine Traffic Could Hit 1,000x Human Traffic in 5 Years

Cloudflare's Chief Financial Officer, Thomas Seifert, told analysts on the company's second quarter earnings call that "if the. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Aug 14, 2026

The Missing Step in Vibe Coding: Verify What Actually Shipped

Use the AI. Prompt the prototype. Run the crawl in whatever tool you trust. None of that is the problem. The problem is stopping. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Aug 14, 2026

LLM Traffic Converts Differently, Here’s What to Do About It

The growth of LLMs broadly and Google AI Mode is already changing consumer behavior. Google has reported that the average search. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read