Shalin Siriwardhana
Personal notes on SEO, AI search, content strategy, and durable organic growth.
Notes / SEO / May 25, 2026
When asked about Google's position in the AI race, Pichai highlighted areas of strength and those where Google trails. Google's... The practical question is what this changes for SEO, content quality, and AI-search visibility.
Notes / SEO / May 25, 2026
In my August 2022 article, I disclosed that the framework wasn't mine. The honor goes to Aristotle, who articulated his "elements... The practical question is what this changes for SEO, content quality, and AI-search visibility.
Notes / SEO / May 24, 2026
1. What Cloudflare Shipped: Scanner, API, And An MCP Endpoint Agents Can Call On You 2. 16 Checks, 5 Categories: What The Scanner... The practical question is what this changes for SEO, content quality, and AI-search visibility.
Notes / SEO / May 24, 2026
Google made significant updates at I/O, including a new Search box that accepts images, files, videos, and Chrome tabs, alongside... The practical question is what this changes for SEO, content quality, and AI-search visibility.
Notes / SEO / May 23, 2026
• The 4 Publishing Pillars That Improve SEO & Monetization • Pillar 1: Automated Governance (Built-In SEO & Tracking... The practical question is what this changes for SEO, content quality, and AI-search visibility.
Notes / SEO / May 23, 2026
The deepest business metric (not marketing) that you have access to is where I recommend starting. There's not a universal truth... The practical question is what this changes for SEO, content quality, and AI-search visibility.
Notes / SEO / May 23, 2026
Google began rolling out the May core update on the 21st, per a message on the Google Search Status Dashboard. Key facts: This is... The practical question is what this changes for SEO, content quality, and AI-search visibility.
Notes / SEO / May 23, 2026
A LinkedIn discussion , started by Peter Rota, ignited an explosive debate over whether we should retire organic traffic as an... The practical question is what this changes for SEO, content quality, and AI-search visibility.
Notes / SEO / May 23, 2026
If you're optimizing for large language model (LLM) responses, you're already too late. Appearing in an LLM's output is a symptom... The practical question is what this changes for SEO, content quality, and AI-search visibility.
Notes / SEO / May 22, 2026
When you ask Copilot a question, it translates your words into simple search terms called grounding queries to find facts on the... The practical question is what this changes for SEO, content quality, and AI-search visibility.