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When Marketing Leaders Can’t Explain Search Performance: the Practical Angle

Notes / SEO / May 23, 2026

When Marketing Leaders Can’t Explain Search Performance

The deepest business metric (not marketing) that you have access to is where I recommend starting. There's not a universal truth. The practical question is what this changes for SEO, content quality, and AI search visibility.

Google Launches Core Update Amid I/O AI Search Overhaul – SEO Pulse: the Strategic Visibility Angle

Notes / SEO / May 23, 2026

Google Launches Core Update Amid I/O AI Search Overhaul, SEO Pulse

Google began rolling out the May core update on the 21st, per a message on the Google Search Status Dashboard. Key facts: This is. The practical question is what this changes for SEO, content quality, and AI search visibility.

Organic Traffic Is Still Worth Tracking — Just Not All of It: the Practical Angle

Notes / SEO / May 23, 2026

Organic Traffic Is Still Worth Tracking, Just Not All of It

A LinkedIn discussion, started by Peter Rota, ignited an explosive debate over whether we should retire organic traffic as an SEO. The practical question is what this changes for SEO, content quality, and AI search visibility.

What Makes a Brand Machine-readable in AI Search: the Strategic Visibility Angle

Notes / SEO / May 23, 2026

What Makes a Brand Machine readable in AI Search

If you're optimizing for large language model (LLM) responses, you're already too late. Appearing in an LLM's output is a symptom. The practical question is what this changes for SEO, content quality, and AI search visibility.

Microsoft Clarity Now Shows Grounding Queries Behind AI Citations: the Practical Angle

Notes / SEO / May 22, 2026

Microsoft Clarity Now Shows Grounding Queries Behind AI Citations

When you ask Copilot a question, it translates your words into simple search terms called grounding queries to find facts on the. The practical question is what this changes for SEO, content quality, and AI search visibility.

LLM Guidance Doesn’t Transfer the Way SEO Guidance Did: the Operator's View

Notes / SEO / May 22, 2026

LLM Guidance Doesn’t Transfer the Way SEO Guidance Did

The era of portable guidance was built on actual collaboration, not coincidence. The Sitemaps protocol became the joint property. The practical question is what this changes for SEO, content quality, and AI search visibility.

Google Begins Rolling Out May 2026 Core Update: the Practical Angle

Notes / SEO / May 22, 2026

Google Begins Rolling Out May 2026 Core Update

As of publication, Google hasn't published a companion blog post or shared specific goals for the May core update. The only. The practical question is what this changes for SEO, content quality, and AI search visibility.