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A close-up shot of a person's hand holding a smartphone displaying a clean, minimalist text file, while in the background, a blurred computer monitor shows a complex, visually heavy corporate website.

Notes / SEO / Oct 28, 2026

The Real Reason We Should Fear the Shadow Web We’re Building for AI

Anyone who has worked in SEO for long enough will have seen search engines evolve in response to the means used to manipulate. The practical question is what this changes for SEO, content quality, and AI search visibility.

7 min read

A close up shot of a person holding a smartphone in a brightly lit living room, showing a search result with a cited link to a clothing category page.

Notes / SEO / Oct 27, 2026

How Ecommerce Category Pages Can Earn AI Search Citations

A practical view on How Ecommerce Category Pages Can Earn AI Search Citations, focused on the signal to inspect, the risk to avoid, and the decision it should change.

6 min read

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Notes / SEO / Oct 27, 2026

What SEO and GEO Can Learn from Revenue Operations

A practical view on What SEO and GEO Can Learn from Revenue Operations, focused on the signal to inspect, the risk to avoid, and the decision it should change.

6 min read

A close-up shot of a person's hand using a highlighter on a printed spreadsheet of website traffic data, with a cup of black coffee sitting beside the paper.

Notes / SEO / Oct 27, 2026

Flat Traffic, No Budget: What Ziff Davis’ Jonathan Berthold Tests First

When traffic is flat and there's no budget, Jonathan starts with a full site analysis to find out why traffic stalled. He has. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

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Notes / SEO / Oct 27, 2026

Google Responds to Concern Over Search Console Indexing Reports

A Redditor posted that their Search Console Indexing report had not updated since October 16. They were concerned that the. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

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Notes / SEO / Oct 27, 2026

Google Adds Indexing Advice for Shareable Pages to Spam Guide

Google's new "Only index content meant for Search" section follows the guide's advice on spotting spammy accounts and reads: "If. The practical question is what this changes for SEO, content quality, and AI search visibility.

7 min read

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Notes / SEO / Oct 26, 2026

A Working Framework for B2B Marketing Shifts That Will Define 2027

A practical view on A Working Framework for B2B Marketing Shifts That Will Define 2027, focused on the signal to inspect, the risk to avoid, and the decision it should change.

6 min read

A person holds a smartphone displaying a Google search result for a specific company name, while a laptop in the background remains open to a chat interface with an AI assistant.

Notes / SEO / Oct 26, 2026

Google Gets the Thank You

Around me, I see people increasingly asking an assistant first and using Search afterwards. That's an observation about the. The practical question is what this changes for SEO, content quality, and AI search visibility.

8 min read

A close up shot of a server rack with a single amber warning light illuminated, while a technician's hand holds a tablet showing a 503 Service Unavailable error page.

Notes / SEO / Oct 24, 2026

Google Explains 503s, Robots.txt Limits & Bracket URLs, SEO Pulse

If your site returns a 503 error due to downtime caused by a PHP patch, it will have to be triggered via an entity that remains. The practical question is what this changes for SEO, content quality, and AI search visibility.

8 min read

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Notes / SEO / Oct 24, 2026

GEO Is a Distraction: Here’s Where the Real Opportunity Is

Of the 100 sites in my dataset, 55 were tracking conversions in GA4. I did indeed find that ChatGPT visitors converted at a. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read