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Notes / SEO / Aug 7, 2026

How Cats.txt Showed LLMs.txt Evidence Is GEO Astrology

It began, as these things tend to, with irritation. For months I had been watching perfectly sensible people point at four. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Aug 7, 2026

Google’s Ex AI Chief Jeff Dean Explains How to Improve Context Engineering

Many people worry about which AI model they use and experience the anxiety of running out of tokens. Jeff Dean's answers suggest. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Aug 7, 2026

The AEO Playbook: How to Get Cited & Stay Visible

Why is organic traffic falling while impressions climb? Because the physics of the web changed. In the old model, Google crawled. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Aug 7, 2026

I Helped Scale Google Ads to Billions, Here’s How I’d Build an AI Search Strategy Today

Three lessons from that era carried over intact. Platforms reward the signals they can measure, not the effort you put in. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Aug 6, 2026

The Real Reason Part of Your AI Authority Takes Years, Not Campaigns & Why It Comes from Other People

There is a long habit in this industry of taking something nobody controls and giving it shorthand that sounds controllable. The practical question is what this changes for SEO, content quality, and AI search visibility.

7 min read

Notes / SEO / Aug 6, 2026

A Practical Way to Spot an Emerging Category in Search Data

Earlier this year, I did some market research for a prospective client, a small consultancy that helps business leaders with AI. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Aug 6, 2026

Google Loses Engineer Who Helped Build Search and Modern AI

DeepMind co founder Demis Hassabis has been the public face of DeepMind and he'll continue to have a role at DeepMind but will. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Aug 6, 2026

AI Referrals Are Recreating the Oldest Mistake in Conversion Optimization

Three separate sources, measuring different things, all landed on the same split, which is what makes the pattern worth taking. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Aug 6, 2026

Does Topical Focus Make Your Brand More Visible?

To test the hypothesis, Semrush was kind enough to provide me with a broad sample of AI Visibility Toolkit data across about. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

Notes / SEO / Aug 6, 2026

The Future of Discoverability

Discoverability is the premise that people encounter your content wherever they spend time. There are three phases of discovery:. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read