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A close up shot of a person's hand holding a smartphone displaying a search results page with several repetitive, low quality entries, resting on a wooden table.

Notes / SEO / Oct 28, 2026

Google Signals a Wider Crackdown on UGC SEO Spam

The first change is the addition of a few words that add these sharing platforms as the kinds of sites that the guidelines apply. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

A close up shot of a person's thumb hovering over a smartphone screen displaying a Google Discover AI summary card with small source icons at the bottom.

Notes / SEO / Oct 28, 2026

Google: Disabled Discover Clicks Were a Bug in an Experiment

Patel was replying to Lily Ray, who had quote posted Andell's report the morning of Oct. 23. Patel wrote: Hey Lily, this was a. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

A close-up shot of a person's hand holding a smartphone displaying a clean, minimalist text file, while in the background, a blurred computer monitor shows a complex, visually heavy corporate website.

Notes / SEO / Oct 28, 2026

The Real Reason We Should Fear the Shadow Web We’re Building for AI

Anyone who has worked in SEO for long enough will have seen search engines evolve in response to the means used to manipulate. The practical question is what this changes for SEO, content quality, and AI search visibility.

7 min read

A close up shot of a person holding a smartphone in a brightly lit living room, showing a search result with a cited link to a clothing category page.

Notes / SEO / Oct 27, 2026

How Ecommerce Category Pages Can Earn AI Search Citations

A practical view on How Ecommerce Category Pages Can Earn AI Search Citations, focused on the signal to inspect, the risk to avoid, and the decision it should change.

6 min read

A close up shot of a person's hand holding a highlighter, marking a specific line on a printed financial spreadsheet on a wooden table.

Notes / SEO / Oct 27, 2026

What SEO and GEO Can Learn from Revenue Operations

A practical view on What SEO and GEO Can Learn from Revenue Operations, focused on the signal to inspect, the risk to avoid, and the decision it should change.

6 min read

A close-up shot of a person's hand using a highlighter on a printed spreadsheet of website traffic data, with a cup of black coffee sitting beside the paper.

Notes / SEO / Oct 27, 2026

Flat Traffic, No Budget: What Ziff Davis’ Jonathan Berthold Tests First

When traffic is flat and there's no budget, Jonathan starts with a full site analysis to find out why traffic stalled. He has. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

A close up shot of a person's hand holding a smartphone displaying a static line graph on a screen, resting on a wooden table next to a ceramic coffee mug.

Notes / SEO / Oct 27, 2026

Google Responds to Concern Over Search Console Indexing Reports

A Redditor posted that their Search Console Indexing report had not updated since October 16. They were concerned that the. The practical question is what this changes for SEO, content quality, and AI search visibility.

6 min read

A close up shot of a person's hand holding a smartphone displaying a shared document link, with a blurred laptop screen in the background showing a code editor.

Notes / SEO / Oct 27, 2026

Google Adds Indexing Advice for Shareable Pages to Spam Guide

Google's new "Only index content meant for Search" section follows the guide's advice on spotting spammy accounts and reads: "If. The practical question is what this changes for SEO, content quality, and AI search visibility.

7 min read

A close up shot of a person's hand holding a smartphone, scrolling through a professional networking feed, with a blurred coffee shop background and a laptop open nearby.

Notes / SEO / Oct 26, 2026

A Working Framework for B2B Marketing Shifts That Will Define 2027

A practical view on A Working Framework for B2B Marketing Shifts That Will Define 2027, focused on the signal to inspect, the risk to avoid, and the decision it should change.

6 min read

A person holds a smartphone displaying a Google search result for a specific company name, while a laptop in the background remains open to a chat interface with an AI assistant.

Notes / SEO / Oct 26, 2026

Google Gets the Thank You

Around me, I see people increasingly asking an assistant first and using Search afterwards. That's an observation about the. The practical question is what this changes for SEO, content quality, and AI search visibility.

8 min read