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A Practical Way to Train Claude to Sound Like Your Brand

Notes / SEO / May 30, 2026

A Practical Way to Train Claude to Sound Like Your Brand

A Claude brand skill is your brand's walkout song. When I played professional soccer, mine was "O Fortuna" from Carmina Burana. The practical question is what this changes for SEO, content quality, and AI search visibility.

New SEO KPIs You’re Missing: How to Measure SEO Beyond Clicks: the Operator's View

Notes / SEO / May 29, 2026

New SEO KPIs You’re Missing: How to Measure SEO Beyond Clicks

Old school SEO metrics must be updated with new measures of success. Traditional SEO KPIs aren't completely obsolete, but many no. The practical question is what this changes for SEO, content quality, and AI search visibility.

Introducing ‘YBYS’: Your Brand = Your SEO: the Operator's View

Notes / SEO / May 28, 2026

Introducing ‘YBYS’: Your Brand = Your SEO

Ever heard of Crayola? Probably. It is only a little ~$1 billion company, and the default answer most people think of when. The practical question is what this changes for SEO, content quality, and AI search visibility.