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Optimizing for Attention: How Eye Tracking Can Help Your International Strategy: the Practical Angle

Notes / SEO / Jun 9, 2026

How Eye Tracking Changes International SEO Decisions

SEO has been given different names in the past couple of years, usually based on whatever it's trying to optimize for at the time: LEO (LLM engine optimization), AEO, GEO, and so on. That is, before Google came out with new AI...

The Problem with AI Share of Voice and 3 Metrics That Matter More: the Practical Angle

Notes / SEO / Jun 9, 2026

Why AI Share of Voice Needs Better Metrics

The basic assumptions of search engine optimization and digital brand tracking have been broken by two major shifts: the. The practical question is what this changes for SEO, content quality, and AI search visibility.

Ask Maps Makes Business Profile Data Matter More

Notes / SEO / Jun 8, 2026

Ask Maps Makes Business Profile Data Matter More

Many businesses see their Google Business Profile as a listing to verify and then leave untouched. Google's new Ask Maps feature treats it as a conversational dataset for generating helpful answers about a business. The questions...

Local Metrics Finally Enter Google Analytics

Notes / SEO / Jun 8, 2026

Local Metrics Finally Enter Google Analytics

Google has published documentation for a native link between Google Business Profile and Google Analytics, bringing local metrics like calls and direction requests into Analytics reports. The link may not appear in every...

Agent Transactions Change AI Visibility

Notes / SEO / Jun 8, 2026

Agent Transactions Change AI Visibility

Every prior consumer agent has shipped as an app or a website. ChatGPT, Claude, Perplexity, and, until today, Gemini all lived in. The practical question is what this changes for SEO, content quality, and AI search visibility.

Google Gives Sites AI Search Opt-Out, but Not the Data to Use It: the Strategic Visibility Angle

Notes / SEO / Jun 6, 2026

Google Gives Sites AI Search Opt Out, but Not the Data to Use It

The CMA designated Google as having strategic market status in the UK search in October. In January, it opened a consultation on. The practical question is what this changes for SEO, content quality, and AI search visibility.

Your Next AI Visitor Will Know Who Sent It: the Practical Angle

Notes / SEO / Jun 6, 2026

Your Next AI Visitor Will Know Who Sent It

Google's Gemini Deep Research Max, in public preview on the paid API tier from April 21, can pull from four input classes in a. The practical question is what this changes for SEO, content quality, and AI search visibility.