Notes / GIO / May 7, 2026
Microsoft Is Showing Where AI Search Indexes Are Headed
A practical view on Microsoft Is Showing Where AI Search Indexes Are Headed, focused on the signal to inspect, the risk to avoid, and the decision it should change.
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Notes / AIO / May 6, 2026
A Better Way to Find Where AI Search Content Breaks
A practical view on A Better Way to Find Where AI Search Content Breaks, focused on the signal to inspect, the risk to avoid, and the decision it should change.
Notes / AIO / May 5, 2026
Visibility Now Starts Before the Search Result
A practical view on Visibility Now Starts Before the Search Result, focused on the signal to inspect, the risk to avoid, and the decision it should change.
Notes / AIO / May 5, 2026
The AEO Tool Stack I Would Actually Start With
A practical view on The AEO Tool Stack I Would Actually Start With, focused on the signal to inspect, the risk to avoid, and the decision it should change.
Notes / AIO / May 5, 2026
Brand Authority Is Outgrowing Topical Coverage
A practical view on Brand Authority Is Outgrowing Topical Coverage, focused on the signal to inspect, the risk to avoid, and the decision it should change.
Notes / AIO / May 3, 2026
AI Shopping Adoption Is Rising, but Trust Still Caps Action
A practical view on AI Shopping Adoption Is Rising, but Trust Still Caps Action, focused on the signal to inspect, the risk to avoid, and the decision it should change.
Notes / SEO / May 3, 2026
More Content Is No Longer a Growth Strategy
A practical view on More Content Is No Longer a Growth Strategy, focused on the signal to inspect, the risk to avoid, and the decision it should change.
Notes / AIO / May 3, 2026
AI Search Cannot Fix Weak Brand Positioning
A practical view on AI Search Cannot Fix Weak Brand Positioning, focused on the signal to inspect, the risk to avoid, and the decision it should change.
Notes / AIO / May 3, 2026
AI Visibility Is Becoming a Signal Quality Game
A practical view on AI Visibility Is Becoming a Signal Quality Game, focused on the signal to inspect, the risk to avoid, and the decision it should change.
Notes / AIO / May 3, 2026
The Long Game for SEO Is Still About Durable Signals
A practical view on The Long Game for SEO Is Still About Durable Signals, focused on the signal to inspect, the risk to avoid, and the decision it should change.