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A close up shot of a person's hand holding a smartphone displaying a Google Search results page with an AI Overview at the top, resting on a wooden table.

Notes / SEO / Oct 1, 2026

Nothing Is on Fire at Google

Let's give the other side its full due. Google crawls the web, runs Chrome and Android, owns YouTube and sells Workspace to. The practical question is what this changes for SEO, content quality, and AI search visibility.

A close up shot of a person's hand holding a smartphone displaying a web browser with a long URL containing utm parameters in the address bar.

Notes / SEO / Oct 1, 2026

Google Gemini Adds UTM Parameters for Referral Attribution

Traffic from AI chatbots like Gemini can show up as "direct" in analytics packages like GA4. Direct is the fallback used when. The practical question is what this changes for SEO, content quality, and AI search visibility.

A close up shot of a laptop screen showing a Chrome browser window with a technical SEO extension active, sitting on a wooden table next to a cup of coffee.

Notes / SEO / Oct 1, 2026

Using Local (AI) Compute to Reduce Reliance on Frontier Models

Running AI locally is where we use our own hardware (phone, computer, laptop) to do the compute work without sending it off. The practical question is what this changes for SEO, content quality, and AI search visibility.

A close up shot of a person's hand holding a smartphone displaying a chat interface with a positive recommendation for a business, resting on a clean wooden table.

Notes / SEO / Sep 30, 2026

Yes, You Can Change AI’s Opinion. Here’s How.

1. Why AI Answers Surface Negative Reviews Without Context 2. What the Data Shows About AI Recommendations Before & After Added. The practical question is what this changes for SEO, content quality, and AI search visibility.